The female supporting role became popular in the survival show

With the joint efforts of Su Xi, Shen Xiangtai and Lin Yanjun, Su's business finally got rid of the crisis and ushered in the dawn of recovery. However, before they had time to catch their breath, new challenges came one after another.

With the rapid changes in the market and increasingly fierce competition, the original product line of Su's enterprise gradually showed signs of fatigue, and its market share began to be eroded by some emerging competitors. In order to maintain the sustainable development of the enterprise, Su Xi and his team realized that they must innovate and upgrade their products.

"We cannot be satisfied with the status quo. We must launch more competitive products to gain a firm foothold in the market." Su Xi said seriously at a high-level meeting.

Shen Xiangtai nodded in agreement: "That's right, but innovation is not easy. It requires a lot of money and manpower."

Lin Yanjun also expressed his concerns: "Moreover, we also have to consider market acceptance and risks."

After in-depth market research and analysis, they decided to focus on the current hot field of intelligent technology. However, this field is completely unfamiliar to Su's company, and it faces huge difficulties in technology research and development and talent reserves.

The first is the technical problem. Su's company lacks relevant core technologies and patents. If it wants to make a breakthrough in a short period of time, it must cooperate with some professional scientific research institutions. Su Xi personally visited many well-known scientific research institutes to seek cooperation opportunities. However, due to the low popularity of Su's company in this field, many scientific research institutions are on the sidelines about cooperation.

"Ms. Su, it's not that we don't want to cooperate, it's just that your company's foundation in intelligent technology is too weak and the risks are too great." The head of a scientific research institution politely refused.

Su Xi was not discouraged. She introduced the development plan and determination of Su's enterprise in detail and promised to provide sufficient funds and resources. Finally, a scientific research institution was moved by her sincerity and agreed to carry out preliminary cooperation with Su's enterprise.

After solving the technical problem, talent recruitment became a major problem. Professional talents in the field of intelligent technology are scarce, and major companies are competing for them with high salaries. In order to attract outstanding talents, Shen Xiangtai and Lin Yanjun formulated a series of attractive salary and benefits policies, and personally went to major universities and talent markets to recruit.

"Although our Su family enterprise has just entered this field, we have the determination and strength to create first-class products." Shen Xiangtai spoke passionately at the job fair.

Lin Yanjun also had cordial exchanges with job seekers, introducing the company's development prospects and team atmosphere. After unremitting efforts, they successfully recruited a group of experienced and innovative technical talents.

However, the development process was not smooth sailing. Due to lack of experience, the team encountered many problems during the product design and testing phase, and the progress was repeatedly delayed.

"This plan doesn't work, it must be redesigned!" said the head of the R&D team, slamming the table at a discussion meeting.

"But time waits for no one. If we fail to launch the product on time, we will lose the market opportunity." Someone raised an objection.

Everyone was arguing and the atmosphere was tense. Su Xi stood up at this time and said, "Everyone calm down first. Our goal is the same, which is to make the best product. We need to understand each other and overcome difficulties together."

Under Su Xi's mediation, the team members reorganized their ideas, adjusted their plans, and continued to devote themselves to the intensive research and development work.

At the same time, the pressure on funds is increasing. With the continuous increase in R&D investment, the company's capital chain is once again facing a tight situation. In order to raise funds, Su Xi had to conduct tough negotiations with some investors.

"We need more financial support, but we will also bring you generous returns." Su Xi tried hard to convince investors at the negotiating table.

Some investors were skeptical about the new project of Su's company and put forward harsh conditions. Su Xi argued with reason and tried his best to meet the investors' requirements while ensuring the interests of the company.

After rounds of negotiations, several investors finally agreed to make additional investments, alleviating the company's financial pressure.

After countless days and nights of hard work, the new product of Sujia Enterprise was finally developed successfully. However, before it can be put on the market, it still needs to undergo strict quality testing and market promotion.

"This is our painstaking work, and we must ensure that it is foolproof," said Shen Xiangtai.

Lin Yanjun also said: "The marketing plan is ready, just waiting for the product to pass the test."

With everyone's expectation, the new product successfully passed the quality inspection and was officially launched on the market. However, the market response was not as enthusiastic as expected and the sales were not ideal.

"Why is this happening? Our products clearly have advantages." Su Xi said anxiously.

After investigation, it was found that competitors had spread some negative rumors about Su's company's new products in the market, affecting consumers' purchasing decisions.

"They are so despicable! We must take measures to deal with them." Lin Yanjun said angrily.

Su Xi thought calmly for a while: "We can't engage in a war of words with them, we have to speak with facts. We will hold a product experience event to let consumers experience the advantages of our products firsthand."

Therefore, Sujia Enterprises held large-scale product experience activities in various places, inviting consumers to try out new products in person. At the same time, it carried out extensive publicity and promotion through social media and online platforms.

Thanks to their efforts, consumers gradually recognized the advantages of Sujia Enterprise's new products, word of mouth began to improve, and sales performance gradually increased.

Just when everyone was happy about the achievements, another unexpected problem arose...

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