The female supporting role became popular in the survival show

After experiencing initial setbacks, the new products of the Su family company finally began to emerge in the market, and sales performance gradually increased. However, just when everyone thought that the situation was beginning to stabilize and improve, a new crisis quietly arrived.

After a new product was put on the market for a while, we began to receive complaints from some customers. Some reported that the product had malfunctioned during use, while others pointed out that some of the product's functions did not match the publicity. These problems only occurred sporadically at first, but as time went on, the number of complaints gradually increased and attracted media attention.

"What is going on? Don't our products undergo rigorous testing before leaving the factory?" Su Xi asked anxiously at an emergency meeting.

The production supervisor wiped the sweat from his forehead and explained, "It may be that during mass production, the quality of some parts fluctuated, causing these problems."

Shen Xiangtai frowned: "Now is not the time to look for reasons. The key is to solve these problems as soon as possible and regain the trust of consumers."

Lin Yanjun also agreed: "Yes, we must immediately formulate a detailed response plan."

As a result, Su's company quickly set up an emergency response team. Su Xi was personally responsible for communicating with customers, calming their emotions, and promising to resolve the problem as soon as possible.

"Hello, we are very sorry for the bad user experience. We will definitely handle it for you as soon as possible." Su Xi patiently answered the customer's complaint call while quickly recording the problem.

Shen Xiangtai led the team to conduct a comprehensive quality inspection of the products in the production workshop to try to find the root cause of the problem. They found that in addition to the quality problems of the parts, there were also omissions in some links of the production process.

"Stop the current production line immediately, re-test all parts, and strictly control quality." Shen Xiangtai gave the order decisively.

Lin Yanjun was busy contacting suppliers to negotiate replacement of parts with more reliable quality. However, some suppliers took the opportunity to raise prices, which brought great pressure to Lin Yanjun.

"The price cannot rise so much. We are long-term partners and we should overcome difficulties together at this time." Lin Yanjun argued in the negotiations with suppliers.

At the same time, media coverage became increasingly negative, causing great damage to the brand image of the Su family's enterprises.

"Su's company's new product quality issue, is it a failure of innovation or poor management?" A striking headline appeared in major media.

Su Xi was extremely anxious when she saw these reports: "We must hold a press conference as soon as possible to explain the situation to the public and show our determination to solve the problem."

At the press conference, Su Xi stood on the stage and sincerely apologized to the media and the public: "We are deeply sorry for the problem with this product. We have taken a series of measures to ensure that similar problems will not occur again."

However, public doubts did not subside. Sales began to decline sharply, and dealers demanded returns or reduced orders.

"Mr. Su, we can't import this batch of goods anymore. We can't sell it." A dealer said on the phone.

The capital chain of the Su family's business was once again under pressure, and banks began to demand repayment of loans.

"Ms. Su, your company's loan is overdue. If you cannot repay it as soon as possible, we will have to take legal action." The bank's account manager said in a serious tone.

Faced with this series of crises, Su Xi felt unprecedented pressure. She often stayed up all night, thinking about how to solve the problem.

"Xiangtai, Yanjun, we can't be defeated like this. We must find a way to overcome this difficulty." Su Xi's voice was a little hoarse, but her eyes were still firm.

Shen Xiangtai comforted her, "Xier, don't worry too much, let's find a solution together. I have contacted some experts in the industry to see if they can provide us with some technical support."

Lin Yanjun also said: "I will intensify negotiations with suppliers to reduce costs."

In this difficult time, the team members did not give up. The R&D department worked overtime to optimize and improve the product; the marketing department actively planned new marketing plans to try to attract consumers' attention again; the after-sales department made every effort to handle customer complaints and returns and exchanges to minimize negative impact.

After a period of hard work, the quality problems of the products were finally under control. A new batch of products were put on the market after strict testing and were recognized by some customers.

"The quality of the product this time is obviously much better. I hope you can keep it up." said a customer in the feedback.

However, it will take more time and effort to fully restore market confidence. Just as the Su family's business was struggling to move forward, another piece of bad news came. A competitor took this opportunity to launch a similar product with more advantages in performance and price.

"They are taking advantage of the situation. We can't just sit there and wait for death," Shen Xiangtai said angrily.

Su Xi pondered for a moment and said, "We need to re-examine our product positioning and competitive strategy to find out the advantages of differentiation."

Lin Yanjun suggested: "Perhaps we can work harder on service and provide better and more personalized services to attract customers."

Therefore, Sujia Enterprise adjusted its strategy again, continuing to optimize its products on the one hand, and strengthening after-sales service on the other hand to provide customers with more value-added services. At the same time, they also increased the intensity of advertising to highlight the unique selling points of their products.

In this process, Su Xi, Shen Xiangtai, Lin Yanjun and the entire team have made great efforts. They have been running around day and night, exhausted physically and mentally, but they have never given up.

Finally, after several months of hard work, Su's company's products gradually regained market recognition and sales performance began to slowly recover.

"These past few months have been really tough, but we finally made it through." Su Xi looked at the latest sales report, tears glistening in her eyes.