Explosive entrepreneurship

Q big.Girls' dormitory.

Chen Xiaoqiao connected the equipment and started the live broadcast.

"Hi everyone, welcome to the Xiaoqiao live broadcast room."

The audience who had been waiting for food for a long time burst into enthusiasm.

[The anchor's opening remarks are really the same for thousands of years, and they don't add a single modal particle. 】

[I bet thirty cents, the host must be introducing the latest three virtual shopping websites today. 】

[Be more generous, I'll bet a piece! 】

Chen Xiaoqiao looked at the barrage in the live broadcast room and nodded: "Everyone guessed right. Recently, the three homogeneous new websites have sparked heated discussions, and many people have already done evaluations and explanations. Today, Xiaoqiao is still unavoidable, repeating the same old tune, see Can you dig out new content."

Chen Xiaoqiao said, feeling very regretful in his heart.

At the beginning [Taokongkong] was first launched in the app store, and when there was no popularity, Chen Xiaoqiao was softly asked to download and register by his roommate Liu Zhongyuan.

After initial use, Chen Xiaoqiao said that this website, as its name suggests, is really [Amoy Kongkong]. A big-headed ghost] Wait.

As Gou Dai's fangirl and admirer, Liu Zhongyuan naturally tried every means to help Gou Dai retain users.

It's a pity that Chen Xiaoqiao doesn't like shopping at first, and even shopping software such as "Taobaobao" doesn't appeal to him. She is good at financial management, and her spare funds are basically invested in funds, so this website is not attractive to her.

After missing the opportunity to promote the website for the first time, when [Taokongkong] came into Chen Xiaoqiao's sight again, there was already a considerable amount of discussion.

As a result, because Chen Xiaoqiao was busy with dating, he didn't even catch the last train, so now he can only make a fuss.

Thinking of this, Chen Xiaoqiao clicked on the website and sent a message to her boyfriend Ma Ying, "Huh, I'm not happy, if you don't help me to get the Q big in [School People] out tonight, the weekend movie will be cancelled." '

The three websites that Chen Xiaoqiao clicked on were [Taokongkong] [Tengtianxia] and [Taowanqiu].

“[Taokongkong] Needless to say, even people with a 2G network should have heard of it recently. [Fujitianxia] is a similar virtual shopping website recently produced by Fujitami. I have to say that Fujitam has returned to him A copy of the old business. As for [Amoy Wanqiu], according to Ali Mama’s explanation, the full name means “Amoy out for thousands of years”. After all, it started as a shopping website, and we cannot judge whether there is any reference for its behavior.”

【Support Taokongkong!Demons and ghosts retreat! 】

[Support genuine! Do not disturb pirated versions! 】

The corners of Chen Xiaoqiao's mouth raised slightly. If she wasn't an evaluation anchor who couldn't be emotional, she would really like to shout with a loudspeaker: "Long live the original! Gou Dai Chong!"

Soon, Chen Xiaoqiao compared the three websites horizontally and came to a simple and objective conclusion.

"Currently, among the three websites, [Fuji Tianxia] is the weakest in competitiveness. After all, Fujitsu gave up the shopping website earlier, and now it is temporarily built, which is a bit like painting a tiger and not being an anti-dog. Except for the copying of the original version and some replacements in settings There are no major changes, and we don’t see anything innovative. It’s easy to imagine that the number of users will drop.”

“[Taowanqiu] has [Taobaobao] as its foundation, and its competitiveness is extremely strong. We can also see that Ali Mama is working hard on this new website. It has invited a large number of celebrities to settle in, and even directly copied the original [Taokongkong ], let the gold-medal authors of its literary websites create in [Amoy Wanqiu].”

Chen Xiaoqiao said, curling his lips indistinctly, despising this practice of eating off-the-shelf.

"Unfortunately, there is a discrepancy between the creation of combined products and pure literary creation. This group of gold medal authors is obviously not acclimatized, and their sales volume is bleak."

[Ali Ma Ma's eating looks are too ugly! 】

[Taokongkong is the most stingy, no rebuttals are accepted! 】

【Original uplift!Capital go! 】

After Chen Xiaoqiao briefly compared the three websites, he focused on [Taokongkong].Whether out of support for Gou Dai or out of respect for originality, Chen Xiaoqiao left the promotion opportunity to [Taokongkong].

"Now I use [Taokongkong] from the perspective of a customer."

Chen Xiaoqiao started searching for dresses according to his shopping habits.

Under the page of dresses, at a glance, they are all——

[The neon clothes of the seven fairies that the cowherd stole back then can attract peach blossoms]

[Ba la la Xiao Moxian is the same style, and the skirt comes with a "Complete Book of Spells"!Do not miss passing through!】

[Must-have for women's clothing bosses!Putting it on immediately makes a man bend into an electric mosquito coil]

Chen Xiaoqiao was speechless for a while. Although the weird products are already the style of the website, many users log in every day, just to see what more weird items the seller can sell.

Chen Xiaoqiao decided to go back to basics, starting from the initial positioning of the website.She searched for keywords again, according to her usual search habits on real shopping websites, and entered keywords such as [Summer in dresses that look thinner].

Sure enough, the searched product pages were much normal.

Chen Xiaoqiao clicked on a dress he liked and placed an order.

[This skirt is too old-fashioned!Xiaoqiao bought the sailor suit next to him! 】

[Is it okay to dance in a maid outfit?star eye]

[Our Xiaoqiao is the anchor of the game software area, not the anchor of the clothing matching area, let alone the anchor of the house dance, wretched man, fuck off]

[It's a pity that it's a virtual shopping, otherwise I really want to see Xiaoqiao live broadcast for us in a dress]

Looking at the feedback in the barrage, Chen Xiaoqiao had an idea, and clicked on the store's customer service.

[Qiaoqiao Qiaoqiao: Hello, I just bought something in your store. 】

[Store customer service: Thank you for your patronage, thank you to the world, thank you for having you. 】

[Qiaoqiao Qiaoqiao: It's a pity that everything is fake, I feel so uncomfortable, can I get my money back? 】

There was no response from the other side.

Chen Xiaoqiao: "I guess the customer service is complaining about me. Didn't you know it was a virtual shopping when you placed the order? But [Taokongkong] allows the return operation within seven days of placing the order for the real shopping experience. After choosing to return, the buyer and the seller They will lose the interest of these few days."

Before the voice fell, new information jumped out.

[Store customer service: Dear, you can send me a photo of you! 】

"Is the customer service planning to take revenge on me?" Chen Xiaoqiao said, searched for a photo of a female Internet celebrity, and sent it to the customer service.

[666, Master Qiaoqiao, you should search for the lesser-known ones anyway, and find that the most popular sister Qingjiao is too careless]

[Customer service must be full of national curse]

[I think Qiaoqiao will look better than Sister Qingjiao after makeup]

Chen Xiaoqiao was interacting with the barrage while waiting for the customer service to reply.

After a few minutes.

【Store Customer Service: Picture.jpg】

[Store customer service: Beauty, do you think this is okay? 】

Chen Xiaoqiao clicked on the picture, and in the picture was the internet celebrity photo she had posted just now. The difference was that the internet celebrity was posted on the shop's dress.It can be seen that the PS technology of the customer service is a bit clumsy, but it is also full of sincerity.

Chen Xiaoqiao: "I'll go, is customer service so hard now?"

[Damn, I'm tempted, I'm going to the store to place an order now, isn't it just to take pictures when I buy clothes?I don’t need to wear it to have photos, it’s too much for me]

[Is the customer service full of skill points now? 】

[Store customer service: Dear, are you satisfied~ If you are satisfied, please give me a good review! 】

Chen Xiaoqiao couldn't laugh or cry, and gave the product a five-star praise.

Worried that he would have a negative role model, Chen Xiaoqiao explained: "Returning goods in [Taokongkong] is a very harmful behavior. Because after you buy a product, the only profit the store can make is that the product is in the 'simulated transportation. 'The interest generated during the process, that is to say, after four days of transportation of this 500 yuan dress, the merchant can only get 1 cents. Please don't embarrass others because of 4 cents."

"Besides, if you choose to return the goods, you will also lose the interest generated by the return transportation time. Although it is only 1 cents, why do people do useless work? It is better not to place an order in the first place."

【Okay, listen to Master Qiaoqiao】

[Although playing 'Taokongkong' is an act of doing nothing when you are full, we also want to be a person with noble morals among the crowd who are full and have nothing to do]

[If I don’t want to return the product, I just want the customer service to help me with the P picture, I can buy the products in the store (it’s cool to not spend money to recharge the big money)]

[I love it, I love it, every time I buy a bunch of clothes, I take pictures of all kinds of clothes, I only wear them once, and I have to sell them at half price in Tianyu afterwards.Direct P drawing is really easy. 】

Chen Xiaoqiao: "It is not recommended to harass the customer service! Some stores do rely on customer service to create their own unique features, but most stores cannot respond to customer service in a timely manner like [Taobaobao]."

After Chen Xiaoqiao finished speaking, he continued: "It just so happened that I received a scholarship today, so let's try a round of impulse shopping. I wanted to imitate other spendthrift bloggers and do a random order series, and today I finally got my wish."

【Qiaoqiao, you have the ability to place an order on 'Taobaobao'】

[Imply that everyone has put coins into Mr. Qiaoqiao]

【Ferrari and Lamborghini on arrangement】

Chen Xiaoqiao: "It's not that much money, it's only ten thousand yuan. Let's buy some clothes, snacks and small accessories that we like."

While placing an order, Chen Xiaoqiao was chatting with netizens, and before he knew it, an hour passed.

"All the money has been spent." Chen Xiaoqiao stretched, and then returned to the purchase page.

Suddenly, Chen Xiaoqiao found a small icon on the homepage.

Chen Xiaoqiao clicked on it.

A sea of ​​stars jumped out of the page, and then a line of words emerged——

【Is there something you want in particular but can't get because of poverty? 】

There is a box at the bottom of the word, which can be entered.

Chen Xiaoqiao thought for a while and typed in 'Alien 51m'.

Many related products popped up on the page, and Chen Xiaoqiao chose the notebook configuration he wanted.

Afterwards, the page returned to a sea of ​​stars, and a line of words appeared again——

[Do you really need these things? 】

Then, the dress that Chen Xiaoqiao bought just now emerged from the sea of ​​stars, with [Yes, I need it] [Actually, I don’t really need it] underneath.

Chen Xiaoqiao chose 【Not very necessary】.

Soon, the materials purchased just now appeared one by one, and Chen Xiaoqiao chose [not very necessary] for all of them.

Finally, a line of words appeared on the page.

[Money should be spent wisely, Taokongkong helps you achieve 39% of your wishes and dreams]

Chen Xiaoqiao understands it, and his intention is to say: instead of spending money to buy items that you don’t like that much on a whim, it’s better to hoard your money and buy those items that are hard to bear at first glance, but are actually your favorite items.

in the interactive comment section.

[Suddenly drank a bowl of chicken soup for the soul. 】

[My dream is a flat in Beicheng, 60 square meters is fine, can it be achieved in the Year of the Monkey? 】

[I really think that "tailing away" is very good. Restrain your desire to consume, so that you don't become a leek of consumerism. If you persist in accumulating, you will find that your pockets are surplus. 】

[Yes, from personal experience, people will become particularly confident when they have savings. The consumption of credit card debt will bring temporary happiness, but after the happiness, the rest is nothingness, and it may even be torture. 】

[In this way, Taokongkong suddenly changed from a funny website to a conscience website? 】

[It is suggested that Taokongkong be renamed as 'Amoy Conscience'! 】

[The minister seconded the proposal! 】

==

Vine Tamer Headquarters.

Small meeting room.

Chen Zhijie's face looked as if he had rolled in a pile of coal.

There are several report drafts on the desk, which are the opinions of several well-known media on the current popular virtual shopping websites, and there is also a market report of [Tengtianxia].

Chen Zhijie originally thought that this kind of website had just started to enter the public's field of vision, and it was not too late for them to start. Coupled with better technical support, sufficient user reserves, and overwhelming publicity, they would definitely be able to compete with any website they squeezed before. Games, apps, and websites are just as easy to win.

Unexpectedly, on the second day after [Tengtianxia] came out, Ali Mama also launched a similar website [Tao Wanqiu].

With one more competitor, Chen Zhijie didn't take it seriously. After all, capital has always gathered wherever it is hot, and it depends on who can gain a firm foothold in the life-and-death battle.

I never thought that the first one to fall behind would be 【Fuji Tianxia】.

Chen Zhijie couldn't figure it out. The interest rate they offered was slightly higher than that of [Taokongkong], and the publicity was also very impressive, but the number of users and daily active users were far behind.

Chen Zhijie scanned the people in the conference room: "Tell me, what's wrong with [Tengtianxia]?"

Everyone was silent.

However, if they materialized their aspirations at the moment, Chen Zhijie would surely vomit blood.

[What can be worse, the difference is that our historical reputation is too bad, and the public does not pay the bill]

【Modern people are more and more supportive of originality】

[On the day of the launch of 'Tengtianxia', the number of users of 'Taokongkong' experienced a wave of inexplicable growth. Doesn't this show that we are disgusting?]

[Maybe we are born unable to do things related to 'shopping', this is life, we must believe it]

【Boss, maybe you are not as good-looking as Gou Dai】

……

Chen Zhijie glanced at the silent crowd, rubbed his temples, and said exhaustedly: "I can't figure it out."

==

At the same time, Ali Mama's Amoy Wanqiu Division.

The meeting room looks like it has just been picked up from a jar of traditional Chinese medicine, and there is an indescribable bitterness.

He Ji's hand was hanging on the table, and his index finger tapped again and again, gently and slowly.But every time it fell, everyone's hearts trembled like a thunderbolt.

He Ji: "I've also read the analysis report, let me share my opinion."

Seeing that everyone was silent, the Minister of Overseas Department took the lead and said: "After all, [Taokongkong] has a first-mover advantage, and it has caught up with a wave of social hotspots. The dividends are fast and urgent, and the market share is large. It is understandable. We can horizontally compare the [Taokongkong] in the same period. Fuji Tianxia], we are at least two positions ahead."

He Jipi smiled: "I have learned to compare the shortcomings of the top and the surplus compared to the bottom."

The pitch in the tone is all sarcasm.

After a long time, the head of the sales department whispered: "I think it's only a matter of time before we surpass [Tao Kong Kong]. The sales volume of [Tao Kong Kong]'s highest single product so far is only 5000 million, and we have already reached [-] million. The market The prospects and market potential are considerable."

He Ji snorted lightly: "I just found out that your sales department doesn't look at the data, not the mode, median, or average, but only the top data? There are also some data that deceive consumers. , don’t fool yourself too.”

After Ali Mama’s [Tao Wanqiu] went public, in order to build momentum and quickly grab users, it not only increased the interest rate to a certain extent, but also invited many celebrities, Internet celebrities, and celebrities from various circles to settle in.

[Amoy Wanqiu] borrowed from the reason why [Amoy Kongkong] became popular, and also wanted to create a fun and free style.

If a virtual shopping website wants to be attractive, there must be a steady stream of "interesting products", and it also needs talented and creative merchants.

[Amoy Wanqiu] In order to attract such creators, it can be said to use multiple approaches.

For example, [Tao Kong Kong] means that every time a product is sold, the merchant can obtain the interest generated by the value of the product during the virtual logistics time.In addition to this part of the interest, [Tao Wanqiu] also gave merchants incentives and subsidies.If more than 15 pieces of the same item are sold, the platform will award a bonus of 1% of the sales amount.At the same time, if merchants who sell more than [-] pieces per month deposit money in [Taowanqiu], the platform will give a [-]% interest rate subsidy.

For another example, in order to give merchants the illusion that their creations on this platform are more promising, [Tao Wanqiu] is committed to creating "top merchants", that is, pushing several online celebrities on the platform.When the sales failed to meet expectations, they negotiated with them in private and revised the data, showing that the sales of the top ten merchants in [Tao Wanqiu] all surpassed the sales of [Tao Kong Kong].

But a fake is a fake. Except for the group of merchants who modified the data, the sales volume of the rest of the merchants showed a gap. [Amoy Wanqiu] It is also impossible to modify all backgrounds. After all, this is not a video website to modify the number of views, and a news website to modify the number of views, which is harmless.Its data is linked to the seller's income, that is, the cost of [Amoy Wanqiu].

To make matters worse, there are really some netizens who are keen on researching data to analyze, and they are very sure that the data of [Taowanqiu] is fake, and the average sales of its merchants are less than half of [Taokongkong].

The two ministers hit the wall one after another, and the others dared not speak anymore.

He Ji glanced at the crowd, but didn't scold them any more.

After all, there are always some unexplainable things on the Internet.It's like Fujita can't do shopping, and Ali Mama can't socialize.They all have capital, and they have all worked hard, but the reality is so magical.

Perhaps, this is fate?

He Ji laughed at himself.

A text message popped up on the mobile phone, and He Ji looked down. It was sent by Hong Zhen, the person in charge of another Internet giant.

[Hong Zhen: Mr. He, are you having a headache about "Traveling the Sky", are you interested in discussing it in detail? 】

He Ji frowned, Hong Zhen didn't do this kind of website, why did he take the initiative to come to this muddy water?

Although puzzled, He Ji thought about it for a while, and then replied with [OK].

==

Buddy Company.

The smiles on everyone's faces were like fireworks in a festival, which was beyond gorgeous.

"Netizens are really awesome! I love our users so much!" Wang Feiniu's voice was like firecrackers in a festival, thunderbolt, beaming.

"Hahaha, netizens said that using [Taokongkong] is a battle for justice, and say NO to monopoly capital! Why are you so talented!" Shen Lianhua on the side echoed, happy like a bouquet blooming in a festival.

Gou Dai still sat at the front, neither sad nor happy, making the employees sigh, "It really is the bearing of a person who has achieved great things."

Gou Dai looked at Xiao Qian who was sitting on the farthest side, adhering to the "silence is golden".

[Taokongkong] The structure of the website was designed by him and Xiao Qian, but Xiao Qian and Shen Lianhua were responsible for the specific maintenance and operation.

Of course, today's Xiao Qian is not a polished commander, and there are more than [-] employees under him.

Under the leadership of Xiao Qian, [Tao Kong Kong] not only operates well, but also has been at the forefront of innovation.

For example, the "Empty Scavenger" that was just on the hot search today is a simulated interactive villain made by Xiao Qianxin.

After each user logs in, a cute little cartoon person will appear. If you have never bought snacks on [Taokongkong], the villain will be in a normal shape.If you have purchased, the snacks will be converted into calories, and the villain will gain weight to a certain extent, and tell you that you shop on [Taokongkong] without actually buying snacks, which is equivalent to reducing your calorie intake, which is equivalent to normal exercise , is equal to how many meters to walk, how many push-ups, and how many times Zheng Duoyan jumped.

The appearance of "Empty Scavenger" is intended to let everyone, especially girls, realize that snacks may lead to weight gain, use more virtual shopping, reduce purchases, and eat healthily.

I never thought that because the design of "Amoy Kongren" is simple and cute, countless girls do not buy snacks on [Amoy Kongkong] for the purpose of alleviating their desire for snacks, but for the purpose of gaining weight on "Amoy Kongren".

Although the results are the same or even more impressive, the mental journeys in the middle are very different.

Gou Dai looked at Xiao Qian, who "doesn't talk too much", and hinted: "Xiao Xiao, you have worked hard recently, pay attention to rest."

Xiao Qian, who had been as silent as a mushroom, shook his head violently: "It's not hard, it's not hard, I'm working as an upgraded version of 'Tao Kong', cooperating with various established brands. Buy items of this brand on [Tao Kong Kong] , such as clothing, cosmetics, etc., can be used to dress up the 'empty people'. Later, we will also make 'empty houses' and 'empty gardens'. The idea is the same, and we will cooperate with furniture brands and green decoration brands!"

When Xiao Qian talked about work, his whole body shone brightly, and the light made Gou Dai feel helpless and melancholy.

Gou Dai lowered his head, staring at the blank paper on the table.

When Teng Shun launched [Teng Tian Xia], Ali Ma Ma followed closely with [Tao Wan Qiu].Gou Dai was overjoyed, and his joy was no less than that of the employees present here at the moment.

There are competitors who take the initiative to help "Natural Entrepreneurship Failure" and are still giants in the Internet industry.

Let us feel the profound influence of giants!

Let's take a look at the giant's terrifying customer base!

Let us have a taste of the technology and talents monopolized by the giants!

Let us experience the helplessness of being crushed by capital!

I never thought that the giant will have a beginning, and then there will be no after.

[Fuji Tianxia] suddenly announced the cancellation of the project three weeks after its release.

Such an act of retreating despite difficulties was actually called a "wise move" by the industry.

It is generally believed in the industry that the market for "virtual shopping" is actually more limited than imagined. After all, it is just a p2p financial management software. Whoever can attract the most users will gain a firm foothold.

Fujitune itself has many financial management platforms, and its users have already used it if they have needs and trust Fujitune.

In pure virtual shopping, Teng Shun can't beat Ali Mama in terms of rich experience, and can't beat Budai Company in terms of freshness and public reputation.

Especially shortly after the release of [Fuji Tianxia], some people ridiculed that "the copying is not up to standard", and now that "anti-piracy" is on the cusp, [Fuji Tianxia] was hit at the beginning and struggled.

Chen Zhijian still knows how to judge the situation. It is not impossible for him to persevere. It is not impossible to spend more capital and more marketing to break into a market.However, compared with the financial resources, energy, and manpower it has paid, it is not cost-effective compared with the benefits it has obtained in the tripartite confrontation.With this time, he might as well continue to develop in the game industry that is currently gaining momentum.

Fujita's withdrawal means that this "Three Kingdoms" has become a "Double Dragon".

Ali Mama obviously pays more attention to the new project [Tao Wanqiu] than Teng Shun, because it overlaps with the company's main business and platform in a large area, and it is impossible to hand over the country to others.

Unfortunately, their efforts have yielded little success.

On the one hand, the occupancy rate and overall quality level of merchants are much lower than [Taokongkong].

Some people analyze that it is because not most of the merchants on this type of website aim at "profiting", and there are quite a few people who can obtain considerable wealth only by relying on the interest of commodity transportation.Many merchants hold that "it's good to earn some pocket money, but if not, I can share happiness and interact with netizens".

[Amoy Wanqiu] went astray in this regard, and hired a large number of creators to enter, thinking that it could attract more consumers.But forget that the art forms themselves can be interlinked, but they are not coincident.

The writers and short video bloggers they hired at a lot of money could not perfectly integrate product introduction and artistic creation, resulting in a sense of separation and suspension.

And [Taowanqiu] puts such creators on the homepage, and uses a lot of data to create false prosperity, so that new users feel far less comfortable and happy than [Taokongkong] after using it.

On the other hand, the growth of [Taowanqiu] platform consumer users has also gradually declined. If the market is saturated, [Taokongkong] will still maintain a high-speed growth, which makes [Taowanqiu] platform puzzled.

Afterwards, some experts pointed out the secret, which was caused by the dual effects of "confrontation with leeks" and "distinguishing between leeks".

Leek confrontation, that is, as leek consumers realize in countless battles between giants, when there is only one dominant player in the market, leeks will be harvested.Besides, the petty profits given by [Amoy Wanqiu] are not enough to sway users, just like today, everyone is getting more and more tired of Ali Mama's various shopping activities.

Leek distinction, that is, as a consumer of leeks, like to distinguish different websites.Just like Ali Mama has not been able to develop social software for many years, and Fujitsu has not been able to develop shopping software, consumers who are leeks do not like to confuse the functions of the two.Accounts with a lot of money, they don't want to communicate with people, and accounts with communication, they don't want to put too much money.

The same is true for virtual shopping websites. Users are a brand new player on the website and can enjoy the joy of shopping and communicating indiscriminately.They don't want this kind of happiness to be peeped by acquaintances, or what you search will be linked to real shopping websites to induce you to buy.

[Amoy Wanqiu] The desire to drain traffic is too urgent, which makes consumers feel disgusted.After all, everyone's original intention is to restrain the desire to consume, not to buy and buy like crazy.

==

Competitors are not strong enough, so we can only rely on ourselves.

Gou Dai’s initial failed plan was to weaken marketing and reduce user inflow; the second was to break the capital chain.

The first method has been discarded. Before he spent any marketing expenses, users flooded in like a flood. After competitors appeared, the growth trend not only did not slow down, but even went up to a higher level.

At the moment, only the second method can be used.

Gou Dai solemnly wrote down the words "capital chain" in his notebook.

Shangguan Jingxian who caught sight of Gou Dai's handwriting: The boss is really planning ahead!They are still complacent, the boss has already paid attention to the risky links in the operation!