Explosive entrepreneurship

Buddy Company.

Outside the meeting room, the sky was gloomy, the rain was not heavy, and it was as thin as a needle.

In the meeting room, everyone was not affected by the weather, and their faces were full of joy.

After finishing the monthly financial analysis report, Shangguan Jingxian looked at Gou Dai, who had never changed his face.

Shangguan Jingxian discovered that the emotional value of their boss is far lower than that of ordinary people.They have known each other for more than half a year, but she has never seen him very openly happy or angry.

It's not young and mature, nor is it heart-like, it just treats everyone and everything with a touch of gentleness.

From the perspective of the relationship between subordinates and subordinates, she is very fortunate to have such a boss, who is not a hypocritical kindness hiding a knife behind a smile, nor is he a restless maniac who expresses joy and anger.But if she abandons the relationship with colleagues, from the perspective of a friend, she sincerely hopes that the young man in front of her can have more emotions.

"Very good." Gou Dai's conclusion interrupted Shangguan Jingxian's meditation.

She walked back to her seat and looked at the expressionless Gou Dai, unable to read "satisfaction" from the other's expression, but read "thinking".

What is the other party thinking?

I really want to know.

==

With a coffee spoon in his hand, Gou Dai stirred slowly, and the liquid in the white porcelain cup rippled away in circles.

He looked at Shangguan Jingxian's last PPT on the projection screen, [Taokongkong] the histogram of cost, revenue and profit.

[Taokongkong] He is delighted to be able to usher in the great joy of opening the door, which means that the marketing, operation, user scale, market and other indicators in the entrepreneurial training system can be achieved ahead of time.

It also left enough time for him to "how to fail naturally".

However, this time the "opening the door was overjoyed", but it was a bit overjoyed.

Gou Dai made a short-term model estimate that he believed to be accurate before [Taokongkong] was launched on the market.However, today, the model fed back by finance is far from what he imagined.

Gou Dai almost suspected that his professional ability could not keep up with the market.

However, many things do happen suddenly and cannot be expected.

For example, in terms of cost.

Gou Dai originally planned a large number of publicity campaigns and advertisements with Fu Qiaoming and Wang Feiniu, and also left a lot of publicity costs in the early stage.

Unexpectedly, after only a week of publicity, an article "Twelve Years Together" that directly hits the pain points of middle-aged people has become a hit article, which extends various topics such as workplace, family, men and women, and has aroused heated discussions across the country. .

Regardless of the discussion, the main thread running through the article is their shopping website [Taokongkong].

It is no wonder that many experts doubt the authenticity of this article, and believe that "Traveling Together for 12 Years" is a high-level marketing soft article of [Taokongkong].So much so that Chen Zhijie, Jinshan, and others he had worked with all sent messages, asking him for a "soft text touch" contact information to help them market their new products.

The popularity of the article has brought people's attention to the website. Many bloggers and UP owners have spontaneously started the evaluation of [Taokongkong].

Inexplicably saving a huge amount of publicity fees, Gou Dai feels uncomfortable if he can't spend the money, which seems to be a bad omen.

As for income, Gou Dai realized that his imagination was too poor.

At present, the funds absorbed by [Taokongkong] are mainly used for relatively stable investment. The interest paid to users is deducted from the investment income, and the profitability of the platform is at a relatively stable level.Therefore, the actual profit of [Tao Kong Kong] basically depends on how much money it can absorb.

The traffic brought by popular articles and hot social discussions may not be able to be converted into effective users, that is, users who are willing to inject funds into the platform.

Gou Dai initially believed that [Taokongkong] mainly targeted three types of users:

One is a group that is very bad at investing and managing money.Such users usually deposit money in Alipay or bank deposits, and the rate of return of [Taokongkong] is higher than that of such products; of course, their platform is small, and their public awareness and credibility are low, even if the interest rate is slightly high , it is unlikely that conservative financial users are willing to choose;

The second is people who have a strong desire to shop, but the economic conditions do not allow them to shop a lot. They can get a certain amount of satisfaction through almost real virtual shopping.However, virtual shopping is virtual after all. If satisfaction can be obtained through virtual shopping, why don't they download a shopping game?No need to invest in real money;

The third is people who have realized that impulsive consumption is not advisable, but can’t control themselves to click on shopping websites such as [Taobaobao], and can’t help but place an order after browsing the website, collectively referred to as “too busy”.Through [Taokongkong], you can neutralize your rationality and panic to a certain extent.

The starting point of Gou Dai's website design is to attract consumers who want to mediate "shopping desire", "rational thinking" and "objective reality".

However, after one month of operation, not only the number of users has increased by tens of thousands of times compared with the initial preset, but even the composition of the user group is far from the original idea.

At present, the main user group of [Taokongkong] is the empty, lonely and cold crowd who want to have fun.

This group is similar to, but also different from, the third group of "too busy" people imagined by Gou Dai.

The similarity is that they are really idle, and they like to swipe their phones for nothing.

The difference is that the "idle and panic" crowd is a group that likes to watch shopping websites such as [Taobaobao] for nothing, while the "look for fun" crowd has a larger category. They may be addicted to short video apps, literature websites, comic websites and Weibo and so on.

As for the reason for the rapid change of the website consumer group, it is because the merchants of the website have undergone a qualitative change.

Every successful website or online community will quickly establish the tone and style of the website in the early stage. For example, Eggplant is a gathering place for literary and artistic youths. For example, Xiaoheishu is a celebrity life sharing. Is high-quality goods and so on.

A clear website positioning and tone can improve the website's memory, viability and market competitiveness.

Gou Dai initially positioned [Taokongkong] as a virtual shopping and wealth management website. He never thought that within a month, due to the sudden change in the style of the website merchants, [Taokongkong] would become a website for "resolving worries and gaining happiness". .

There are several representative events in this great change.

The first time is the current [Tao Kong Kong] with the highest sales [good luck runes jointly blessed by Ksitigarbha, Guanyin, Didigong, God, Jesus, and the Virgin Mary].

Its "novel serialized product introduction" is very magical, with thousands of turns and climaxes, which makes consumers want to stop and buy desperately in order to update the product introduction quickly.

Soon, a large number of "product introductions with a length of 20 characters" were born on [Taokongkong].

Some people even said that the light of hope for Huaguo literature will start from the [Taokongkong] website.

Many authors who usually create on literary websites, official accounts or Weibo have also settled in [Taokongkong] and began to sell their works.

The second time was when Xiaojin, a well-known UP owner of hilihili station, opened a store on the website on a whim after evaluating [Taokongkong].

The items they sell are quite interesting.

For example [The most youthful and invincible in history, the macho saw impotence, the male god saw the beautiful photos of beautiful girls with premature ejaculation]

——It’s actually a photo of myself in women’s clothing.

Another example [the vampires said yes after drinking it, and begged for another can of fresh blood]

——Actually, it was the blood drawn during my physical examination.

Another example [Marx looked at the silence, Engels looked at the tearful paper]

——In fact, it was the Ma Zhe test paper that he failed back then.

Because Xiaojin has its own traffic, and its store sells nearly a hundred strange gadgets, it soon attracts a crowd of users of the video site, and the sales volume soars.

Many people find that "Huh? Is this also possible?"

They are not actual businesses, and there are no exquisite objects to photograph;

I also don't have strong writing skills, and I can't write product introductions with tens of thousands of words.

But they have brains!

It's okay to be funny once in a while!

So soon, all kinds of exotic items became popular in [Taokongkong].

In fact, on websites such as [Taobaobao] [Salted Fish], if you search carefully, you can also find many similar wonderful products.However, everyone was happy when they saw it, and few people would place an order when they were full.

But it’s different on [Tao Kong Kong], where people are “full and have nothing to do”, and the money from the order is returned to their own pockets in the end, and everyone’s enthusiasm for buying exotic products is unprecedentedly high.

The growth of buyers further promotes the creation of sellers, thus forming a virtuous circle.

The third time was brought by the popular comedian Song Ke.

In order to promote the general website, it will spend money to invite big and small stars to come to settle in and become users.Gou Dai has always adhered to the principle of not inviting celebrities, and is worried that the failure of entrepreneurship will affect the reputation of celebrities.

Song Ke joined the website because he injured his foot while filming a while ago and could only recuperate at home. He was bored and wrote a book to find materials. When he visited [Amoy Kongkong], he felt that his soul was compatible, so he quickly registered on the website as a merchant .

The products it sells include—

[The most charming smile in the world, like an overlord flower that can't withstand the shyness of a tornado]

【A deep brain, because it is too deep, no grass will grow】

[The eyes with the most content, three points evil charm, three points ridicule, four points woman you can't escape]

The above products are partial selfies of Song Ke.

At the beginning, netizens didn’t know that the store was built by Song Ke, and posted screenshots of it on Song Ke’s Weibo, saying, “Brother, someone is using your face but the sales are poor.” Song Ke replied, “That’s my store. ah!"

Netizens came to the store to watch and place an order while hahaha.

This matter is also on the hot search.

Soon, a bunch of stars followed Song Ke's footsteps and settled in [Taokongkong].

Among them, some also came to join in the fun and have fun with fans;

Those who noticed the way to become popular and wanted to create interesting characters;

Of course, some people also found that this is also a channel for "cutting fans and leeks", and wanted to earn some fan economy.

No matter what the reason is, all of the star stores in [Taokongkong] are on the shelves at once, and the stars are shining brightly.

"Boss, boss?" Fu Qiaoming's voice called Gou Dai back from his contemplation.

Gou Dai coughed lightly, and drank the coffee that had been shaken to the point of losing its warmth.

Gou Dai: "Let's analyze the reason why [Tao Kong Kong]'s user base has increased by tens of thousands of times compared to the expected model."

"The mass entry of celebrities is the reason for the rapid growth of the number of users." Fu Qiaoming gritted his teeth.

The reason why Fu Qiaoming has a deep understanding is that during the internal evaluation period of the website, she encouraged her husband to register countless times, and the other party refused to use it even if he killed him.

As a result, last week, her husband's goddess, Chen Mingyue, registered as a merchant on [Tao Kong Kong], and her husband immediately registered as a user and bought a hundred items that Chen Mingyue had put on the shelves - [Blessings of the Bright Moon].

The so-called [Mingyue's Blessing] is that Chen Mingyue personally wrote blessings such as "Happy every day" on one of her own posters, and the price is actually [-] pieces!

If it wasn't for the money being returned to her husband's account in the end, Fu Qiaoming wouldn't mind a family war breaking out.

Shen Lianhua also put forward her own opinion: "Because [Taokongkong] is more comprehensive and has rich entertainment and creative modes. There are videos, novels, comics, jokes, and various beautiful pictures to share. Although all websites are now on To integrate, for example, video sites also promote communities, comics, and novels, but their user base has been fixed, and everyone comes for videos, and the proportion that can attract people to read novels is very small.”

Seeing Gou Dai looking at herself with encouraging eyes, Shen Lianhua continued: "But [Taokongkong] is not, its structure is a fake shopping website, and users come here for the shopping experience, enjoy short videos, The combination of various forms and commodities such as novels, comics, jokes, etc., is less obtrusive and more interesting."

Gou Dai nodded, agreeing with Shen Lianhua's point of view.

"Because all the shopping behaviors and entertainment activities on [Taokongkong] actually cost nothing." Xiao Qian always considers from the perspective of "money".

Both Li Xiaobai and Wang Feiniu put forward their views from the expansion of the scope of target consumers.

In the end, Shangguan Jingxian hit the nail on the head: "Maybe it's because, whether it's entertainment or shopping, behind the website is a wealth management website. Every penny spent by consumers will eventually flow into their own pockets. As for the interest lost during the flow of funds, They don't notice it. But they really feel the pleasure of spending money."

"Very good." Gou Dai spoke highly of his team.

Everyone said - small case.

After all, it is difficult to analyze the reasons for failure, but it is difficult to analyze the reasons for success. As long as you succeed, everything is right. You just want to say "the biggest mistake I made in my life was to create Ali Mama", and that is also the truth.

Gou Dai wrote down everyone's opinions one by one, after all, wherever he got up, he was bound to fall down.All valuable experience may be the transformation agent and enlightenment for his future failures.

Seeing the hard work of the boss, everyone in the team admired him even more. In front of the huge achievements, the boss didn't even show any extra joy. different.

Gou Dai didn't hear the voices of the people, but just stared at the page of the record, and sighed faintly: "I really don't understand the current market."

==

"I really don't understand the current market."

In the rattan meeting room thousands of miles away, Chen Zhijie slowly turned the pen in his hand, round and round, as slow as an old mule pulling a mill.

In the conference room, no one dared to speak out.

Generally, the behavior of "turning the pen" by the boss is that when he is extremely depressed, no one dares to detonate a hydrogen cylinder.

On the projection screen in the conference room, Huaguo's market report for this month was played.

This month, Twelve new APPs have been launched by Fujitami, which can do a comprehensive blowout and integrate many old resources. The net profit has increased by 41% compared with the same period last year. Especially the development momentum of competitive games is good, and overseas distribution is also stable. There are liters in the middle.The newly acquired [Are you hungry] quickly expanded and occupied the market, and the market feedback and daily user activity are extremely gratifying.

This amount of growth and momentum is enough to make Chen Zhijie smile. However, when he saw the ranking of mobile APP daily activity, Chen Zhijie's smile disappeared.

Fujitaru's two communication products have been at the top of the list of active users for nearly ten years, not to mention lonely seeking defeat, indeed no one has surpassed them for many years.Even his old opponents, or short video apps that have risen rapidly in recent years.

After all, whether you are a student or a working party, you can go without shopping for a day, entertain for a day, or have no information intake for a day, but it is impossible to have no social needs for a day.

Chen Zhijie stared at [Taokongkong], whose user growth list was parachuted to the top of the list, and whose daily active user list was infinitely close to its social software. The spark in his eyes seemed to boil the Pacific Ocean.

Fujitami also worked on a shopping website back then, but due to late start and imperfect payment system, the shopping website had no sense of existence, and was abandoned by Fujitam after a few years.But giving up does not mean that he is not envious. Fujitsu is still very envious of the number of active users and profits of Ali Mama's shopping website.

When Gou Dai first launched the [Tao Kong Kong] website, Chen Zhijie was very supportive and downloaded and registered one.

When he saw the website pages and infrastructure of [Taokongkong], Chen Zhijie secretly laughed once.

Isn't this a reprint of [Taobaobao]?Except the user doesn't spend money.

[Taokongkong] website users will have a lot of overlap with [Taobaobao].But consumers use [Taokongkong] to learn to restrain their shopping desires, and [Taobaobao] will lose a large number of customers invisibly?

Last time after Teng Shun acquired [Aren’t You Hungry], [Aren’t You Hungry] was taken over by black public relations. Although he didn’t say it clearly, Chen Zhijie understood that Ali Mama’s handwriting was probably [-]% because the other party also bought another big takeaway software.Although [Aren't You Hungry] succeeded in public relations, Chen Zhijie also lost a lot of money and energy.

Therefore, when [Tao Kong Kong] suddenly became popular and was often discussed in the discussions of major social networks, Chen Zhijie, apart from lamenting Gou Dai's extraordinary luck, was more gloating.

I'm afraid that the bosses of the major shopping websites are going to turn gray.

I never thought that the last wave of fire in [Taokongkong] would burn on my own head.

The number of daily active users of Fujitami products has not decreased from last month, and the month-on-month increase has also been 3.6%, which is a good market feedback.But for a product that has just been born for more than a month and has just entered the promotion period, the number of daily active users is infinitely approaching their ten-year-old product. Jack Su Shangzhan novels dare not write like this.

And after in-depth research on [Tao Kong Kong], Chen Zhijie became more and more frightened.Because he found that the rise of [Taokongkong] took away not only users who love shopping, but also a large number of groups who love various entertainment.

This part of the group highly overlaps with the various websites and applications under Fujitsu.

Chen Zhijie finally realized what it means to watch the excitement and see himself.

In the conference room, no one spoke to break the silence.

Chen Zhijie looked around for a week, opened the notebook, and wrote a few lines of numbers.Then he said: “[Taokongkong] gives users an annualized rate of return of about 2.4%, which is slightly higher than the current interest rates of Cailitong and Alipay, but it has a 30-day deposit and withdrawal requirement, that is to say, its It should be a monthly wealth management product, and there is no advantage in this rate of return, why is the user growth so fast?"

Li Hong from the planning department said weakly: "Because wealth management products are purely financial management, [Taokongkong] can also bring many high-quality experiences and entertainment experiences while increasing wealth."

Chen Zhijie didn't refute, the emergence of a large number of interesting cultures in [Taokongkong] really makes people talk about it.It's obviously a waste of time for entertainment, but you can still comfort yourself with my money management, it's mental marijuana!Cultural opium!

Chen Zhijie calculated two more lines in his notebook, and said: "Based on [Taokongkong]'s income calculation for the store, even the [Lucky Charm] with the highest sales volume on the website currently has a sales volume of 6000 million. According to the average express delivery The four-day algorithm can only earn about [-]. Any creative website, whether it is literature or video, the income of the top person is definitely ten times or a hundred times that. If this is the case, why are there still so many People pouring in?"

Wang Xia, the manager of the product department, said: "Maybe it's because the threshold is low. To write novels, you need to have a certain level of writing skills and story frame ability; to make videos, you need to be able to edit material and dub; , Posting pictures and other creations that don’t require a threshold at all requires ability and opportunity to achieve creative realization. But on [Taokongkong], individuals can experience the double happiness of merchants and creators, even if no one If someone pays the bill, there will be no loss at all, and if someone pays the bill, it is purely for nothing, even if the income is actually insignificant."

The deputy manager of the development department echoed: "Yes, in the final analysis, its sunk costs are so low that there is almost no cost. Merchants do not need to ship goods, and there is no cost for hoarding goods; the creators of fake merchants do not need to consume as much as other creators. It takes a lot of time, energy and brainpower, and requires a stable creative output. It can put whatever comes to mind with ease."

After listening to everyone's opinions, Chen Zhijie also had an idea in his mind.

Chen Zhijie: "What do you think is the future prospect of [Taokongkong]?"

Everyone looked at Chen Zhijie, thinking that Mr. Chen is going to buy [Taokongkong] like [Aren't you hungry] again?

Ji Cheng from the advertising department shook his head: "Although it is very popular, Internet sites are changing with each passing day, especially the entertainment category, which cannot be guaranteed to be short-lived."

Chen Zhijie nodded: "I know, but this type of website is, in the final analysis, a financial website with the skin of a shopping website. Its technical content is not high, and it is easy to imitate. Even effective competition methods are easy, and a higher return on investment is enough. "

Chen Zhijie didn't finish his words, but everyone already understood.

What Chen Zhijie means is that we don’t buy [Taokongkong], we just copy one according to its framework, and we can copy it at a higher level.

The head of the advertising department and the head of the public relations department looked at each other, seeing embarrassment in each other's eyes.

The reason for their embarrassment is that at the year-end meeting last year, Chen Zhijie vowed to reverse the public's inherent impression of rattan, increase users and market, and at the same time improve word-of-mouth and spread rattan culture.

Therefore, they also issued a large number of drafts this year, secretly poking at Bai Tengxuan's plagiarism and his negative image in the hearts of the public.

Unexpectedly, their manuscripts are being distributed in full swing, and Chen Zhijie has returned to his old profession.

I really can't do this job!