Explosive entrepreneurship

A community in S city.

Lin Pingan pulled out the car key, but did not step out of the car door.He sat in the driver's seat, his mind was empty, and his expression was dull.

Occasionally, a vehicle drove out of the garage, and the headlights left a pool of orange light on the man's face.

Lin Ping sat quietly for 10 minutes, ending the time for the middle-aged man to "think about life", and then stepped out of the car door to go home.

Opening the door, his wife's voice came: "Are you back? Let's eat."

Lin Pingan put down his briefcase and looked at the two dishes covered by the dinner plate on the table, and the rice cooker on the table side cabinet in an insulated state.

Opening the dinner plate, the dishes were still stewed pork with potatoes and fried bacon with cauliflower. Lin Pingan felt anxious for no reason.

This kind of anxiety reached its peak when I saw my wife huddled on the sofa playing with her mobile phone, and the mobile phone page was a shopping website.

"Buy, buy, buy! I know how to brush that prodigal stuff all day long!" Lin Pingan roared.

Lin Ping'an's wife turned her head and said indifferently, "Don't blame me for your anger at the company."

Lin Pingan thought that he was diligent and hardworking at work, and took the lead. The leader had been drawing a big cake for two years to promote him, but the promotion result came out today. It feels like all these years of hard work have been a joke.

The more Lin Pingan thought about it, the more embarrassing he became, and the embarrassment he suffered in the company poured out: "You only go to work for a while a day, can't you clean up for yourself? Going to the parent-teacher meeting is an embarrassment for the children. Cooking has been cooking for seven or eight years. Yes, I just go back and forth all day long with 'stir-fried pork with beans', 'stir-fried pork with green peppers' and 'stir-fried pork with cauliflower', you will be tired of pigs."

The wife stood up, threw the phone on the sofa, and yelled back ferociously: "I became like this for whom!"

After a few seconds of silence, the wife's expression softened: "Forget it, if you can't make it through, we'll get a divorce." After saying that, he walked back to the room slowly.

Lin Ping'an lost his mind for a moment. He knew that what his wife said was angry, but his wife's temperament would never talk about "divorce".

Lin Pingan sat back at the dining table, scooping up hot rice and half-cold dishes.

The rice is mixed with peeled corn kernels. He likes the cooking method of rice mixed with corn in the restaurant. He mentioned it to his wife, and she added corn to the rice.

Lin Pingan ate and ate, tears streaming down his face, hating himself for being useless, hating himself for being useless, subduing himself to the leaders in the company, and only daring to lose his temper at his wife.

The two of them used to be former colleagues, and then both quit.Because the wife had to take care of her daughter, she switched to a tutoring job in an educational institution as a tutor. The salary was not high, and the time was flexible.

Lin Pingan remembered the time when the two fell in love and got married. His wife was a small chatterbox with a super low sense of humor. Every time she saw any anecdote, she had to share it with him.Sometimes when I'm busy at work and don't look at my phone, I open the chat software and see my wife's one or two hundred chat records, all of which are interesting trifles.

At that time, the two liked to go to the nearby gymnasium to watch weekend dramas. Even if it was an embarrassing and boring plot, the wife could giggle all night.

Since when, my wife's smile became weaker and weaker, and she spoke less and less.

The short stories of the parents and the trivial matters of the family have become an invisible knife during the long marriage time, cutting off the girl's youthful appearance and innocence.

Lin Pingan suddenly felt a sore nose.

My wife was also a fashionable little witch in fashion back then, but now, she hasn't bought a new dress for two or three years, right?

Lin Pingan finished his meal, washed the dishes, sat back on the sofa, and turned on his wife's cell phone.

The wife's mobile phone does not have a password.

Lin Pingan wants to check his wife's browsing history, figure out what she wants to buy, and then give her a surprise.

Lin Pingan searched for a long time, but did not find the pages of browsing footprints and shopping carts. He was a little puzzled and returned the phone to the home screen, only to find that his wife did not log in to [Taobaobao], but [Taokongkong].

What is this new shopping site?

Lin Pingan was puzzled, and re-entered the [Taokongkong] interface to check his wife's purchase records.

The purchase records are very rich, all concentrated in the past half a month, including necklaces, dresses, and even free travel packages.

Lin Ping'an was furious. The consumption quota for this half month was nearly half a year's salary for him.

However, Lin Pingan thought about it again. These items that have been confirmed for delivery have never been seen at home.

Could it be that his wife cheated?

As soon as this thought came out, Lin Ping'an's head buzzed, first he was angry, then frustrated, and finally numb.

a long time.

He walked to the locked door and knocked.

There was no response from the door.

He squatted on the floor and began to ramble.

"Honey, I'm really under a lot of pressure. This job leaves early and returns late, and I'm treated like a pig and dog by my boss every day, and I don't dare to change jobs. The mortgage is high, and if I can't pay it, I have to pay it back. My daughter's private school tuition fees are increasing. , and the medical treatment of the four elderly people..."

"I didn't lose my temper on purpose. Don't be angry. I'm just uncomfortable. It's useless to be uncomfortable. My daughter wants to see a concert and I don't have spare money..."

"I'm useless, causing you and me to suffer. It was agreed at the wedding to make you a carefree little princess, but I couldn't even buy you a princess dress..."

As Lin Pingan spoke, his voice was choked up, and tears flowed down his face. The nearly 40-year-old man burst into tears, revealing vicissitudes and despair.

After a while, the door opened, and the wife looked at her husband who was squatting in front of the door like an abandoned puppy.

Wife: "Don't cry, I'm just talking out of anger."

Lin Pingan wiped away tears: "Honey, it's my fault. I will work harder in the future to control my temper."

The wife nodded: "I know you are in a bad mood after working overtime, but don't bring the fire from the workplace to your home."

Lin Pingan nodded in panic, and after a while, said softly: "Honey, then you go home, the child needs a mother."

The corner of his wife's mouth twitched: "What?"

Lin Pingan: "I saw your purchase record, is there a rich man who bought things for you?"

wife:……

Lin Pingan was anxious: "Let me tell you, many rich people are not benevolent for being rich, and their methods are very dirty, and they like to engage in sex..."

His wife interrupted Lin Ping'an's lecture: "Rich people help me buy things? Is there such a good thing? Is it because I am old? Or is it because my cooking is not delicious?"

Lin Pingan hurriedly said: "It's delicious! It's delicious! I'm angry! I've seen the purchase record. It's my fault that I didn't even give you a valuable gift."

His wife stared at Lin Pingan with a complicated expression.

Lin Pingan thought that he had poked the other party's sore spot, so with a frustrated face, he turned over and over and said, "I will definitely work harder in the future. It's my fault, it's my uselessness."

The wife sighed, looked at the dejected husband in front of her, and remembered that when the two first met, the man was standing on the road below the office building, sluggish with a contract in his hand, obviously taught by the client to be a man.

But even so, when passing by an old couple playing the erhu, he still threw all the change in his pocket into the bowl of the other party.

Wife: "I bought those things, no one else."

Lin Pingan was stunned for a moment, and then said "Oh": "Then wife, don't go for any naked loans, I will pay back how much you owe."

wife:……

In the end, the wife couldn't bear it anymore and picked him up, shouting: "My mother didn't spend any money! My mother has already given up everything for this family!"

Ten minutes later, the two reconciled as before, sitting on the sofa in the living room.

Lin Pingan: "So, this [Taokongkong] is virtual shopping? But real money?"

Wife: "Yes, that is, the page is made very real, and selecting goods and placing an order is the same as ordinary online shopping."

Lin Pingan: "Why don't you use [Amoy Baby]?"

The wife pinched her husband's thigh: "[Tao Bao Bao] You are tall, it costs money, even if you buy a return, you have to return the insurance, and it will cause trouble for the store and the courier. Is it unethical?"

Lin Pingan still didn't understand: "But [Taokongkong] can't receive anything."

Wife: "Who am I for? I'm not for this family! You think I don't want these things, but what about the money for my daughter's interest class? What about the medical examination fees for the four elderly people next month!..."

Lin Pingan looked at his wife's vicious look, and suddenly a warm current gushed out from the bottom of his heart.The innocent girl back then is gone, and replaced by a woman who can support a family, devote herself to her family, and become more and more tenacious.

Lin Pingan clenched his fists: "I've figured it out. If you can't get on in this company, you will never be able to bring a good life to you and your daughter. I happen to have a headhunter looking for me. I want to give it a go! This [Taokongkong], you Uninstall it, I will make you feel comfortable and buy it at [Taobaobao].”

The wife snorted: "Unload your head, it will take a month to withdraw the money from previous purchases."

Lin Pingan said "ah": "There will be no risk, right? It can't be a scam website, right?"

Wife: "Liar, you are tall. Didn't you say that [Not Slack Learning] is very good, and you look forward to coming to S City, so you can take your parents there? This website was built by the founder of [Not Slacking Learning]."

Lin Pingan breathed a sigh of relief: "That's it, that's okay. But isn't this website just a P2P wealth management website in a different form? It's easy to explode. It's better to put money on Alipay."

Wife disgusted: "You don't understand the joy of saving money here."

Lin Ping'an really didn't understand, but he knew that he had a virtuous wife who was willing to share weal and woe with him, which was better than all the wealth in the world.

In the dead of night, with his beloved wife sleeping soundly, Lin Pingan couldn't fall asleep after tossing and turning, got up, went to the study, turned on the computer, and recalled the more than ten years that the two of them had walked together.

Get acquainted, know each other, love each other, and enjoy each other in a life full of dullness, irritability, collapse and a bunch of trivial matters.

Lin Pingan, who is full of thoughts, puts the bits and pieces together in one go, and the pain and joy in life are all more clearly written in the words.

==

"Mengkan World" is a huge public account with close to 1000 million fans, and the reading volume of all articles exceeds 100 million, and there are even several popular articles with over [-] million readings.

Meng Ge, the manager of the official account, is used to opening the mailbox early in the morning to read the manuscripts sent by all parties.

He seldom writes articles by himself, and mainly sends them to the company's writers, and also accepts manuscripts sent by various parties.Because the official account has a large amount of reading and high manuscript fees, he never has to worry about manuscripts.

Among a bunch of headlines starting at fifteen characters, full of exclamation points and question marks, and fierce and even rude headlines, one headline went in the opposite direction and caught his attention.

——"Walk Together for 12 Years"

In this era when titles need to be eye-catching, does anyone still use this old-fashioned title?

Meng Ge clicked on the article, with the intention of appreciating the "ancient and disease-free moaning style" literature. Looking at it, his eyes suddenly became moist.

The text is plain and not gorgeous, and the content is also household chores, without big winds and waves, twists and turns.

It is clearly a journal-like thing, but it reveals a sense of reality and depression, as well as the warmth of knowing each other in the long stream of water, and the unquenchable expectation under the pressure of life.

Meng Ge wiped his tears, drank a glass of ice water, read the article again, simply corrected the typos and grammatical errors in the article, and sent it to the assistant.

After a while.

[Assistant: Boss, do you want to publish this article? 】

[Mongo: Yes, put the first one]

[Assistant: Do you want to change the title? 】

[Meng Ge: Unchanged. 】

Looking at the title of "Twelve Years Together", Zhuo raised his eyebrows.

You must know that the official account of "Mengkan World" is famous for its eye-catching title, which has been imitated by many official accounts.

On weekdays, the style of the official account is——

"My old lady has struggled for so long, not to live a life of chicken feathers with you"

"Your self-righteous appearance is just a poor peacock in a zoo cage"

"Now, now, I'm going to slap my boss ten times."

With such a boring title as "Twelve Years Together", it is like chess walking on a line - it is out of place.

However, the big boss is the biggest, and after Meng Ge spoke, the assistant stopped saying anything.

The official account pushed the content.

On that day, the reading volume of this article was only 130W, far lower than other pushes below the same period.

The assistant lamented, "Sure enough, the topic is half the article."

However, two days later, this push was moving towards the [-] million mark with an unstoppable momentum.There is only one possibility for the rapid growth after the new push is that the article has been shared on a large scale.

The assistant sincerely admired: As expected of Meng Ge, who wrote countless hits back then, he has a good eye for seeing things!

==

"Traveling Together for 12 Years" has become popular, and it has been forwarded and shared countless times in the circle of friends.

There are sociologists who specifically analyze why this article, which is not profound in writing and has no twists and turns in content, can become popular in the circle of friends.

The final conclusion is: real, with a sense of substitution.

The once high-spirited young man endured humiliation in the company, and found that his ability and diligence were no match for his background and connections, and he became a depressed middle-aged man.

The young girl who was once like a flower, after years of honing, found that there are always endless bits and pieces in life, and has become a middle-aged woman who is careful and careful.

I once fantasized about the lingering love and passionate married life, but among the piles of trivial matters, it turned into a youthful and ignorant fantasy, a faded robe.

I used to think that working together, life would get better and better, but I found that fate does not show mercy to the mediocre.

……

Every middle-aged man and woman can more or less see their own shadow in the article, which resonates.

Soon, this article fermented in many fields, and many people used the details to expand new topics.

#It's a joke for those who can be superior in Huaguo? #

#Marriage is the grave of love! #

#Life is to gradually accept your own mediocrity#

#If people in the besieged city can't escape the chicken feathers, please don't let me into the besieged city#

……

Among these, the most widely debated is a small topic.

#A woman who is reluctant to buy her beloved dress for the sake of her family, is it worth praising? #

Some people think that it is worth giving up the dream of loving beauty for the family, and it is more worthy of praise not to be beautiful.

Some people think that it's not worth it. This kind of self-sacrifice is the brainwashing and oppression of women by the patriarchal society. It's sad that you can't buy your favorite skirt at the age of 40!It's squeeze!

The views of all parties collided fiercely, raising the topic to an unprecedented level of heat, which was almost discussed by the whole people and debated by tens of thousands of people.

Many young people also participated in this vigorous civil society debate.

It's just that they are at an age when they are full of spirits and express their worries for new words, and they don't understand the helplessness of middle age. What they are more interested in is the shopping website used by the heroine in the article.

==

In an office building in Ganlan City, H Province.

It's lunch break.

"Have you read the article that was very popular recently?" Xiao Qu asked the person who was eating at the same table.

Miss Yu Xiaobing said with disdain: "Look less at official accounts that rely on class conflicts and conflicts between men and women. It's vulgar."

Xiao Huo, who was drinking coffee at the side, said: "That article is not vulgar, it is very real, and the big leader also shared it in Moments."

Xiaokou waved his hands, worried that Xiaohuo would bring the topic to the level of "life speculation": "I want to recommend the shopping website used by the heroine in the article."

Xiaohuo: "[Taokongkong] Well, I know that recently, many UP owners of hilihili station have been evaluated, and even the UP owners of the food area are forced to join in the fun. After all, it is just a P2P financial management software packaged with virtual shopping. What, Do you use it too?"

Xiaokou nodded.

Xiaobing and Xiaohuo felt amazing.

All three of them graduated from financial institutions, and their current company also belongs to the financial sector of a large state-owned enterprise.The financial management skills of the three are not low.

Whether [Taokongkong] is reliable or not, they don’t evaluate it, but the interest rate of [Taokongkong] is the interest rate of ordinary monetization funds. From their investment perspective, they will not put money on this website.

They can also understand that the user groups of [Taokongkong] are those who have a strong desire to shop, are unable to extricate themselves from online shopping, and are too cash-strapped; From those I save.

However, Xiaokou is not in this group.

Xiaokou got her nickname because she is really stingy, a senior member of the eggplant petal stingy women's joint team, who knows the discount information of major website stores like the back of his hand.

No matter from the perspective of financial management or shopping, this shopping website should be dismissed by Xiaokou.

Xiao Huo: "Don't tell me you're also addicted to virtual shopping?"

Xiaokou shook his head: "No, I'm the seller."

Xiaohuo and Xiaobing:? ? ?

Xiaoice: "Seller? What can you sell?"

Xiaokou: "This website does not require real delivery, as long as you introduce the product well, people will naturally place an order."

With that said, Xiaokou handed over the phone.

Only then did Xiaohuo and Xiaobing see the shop run by Xiaokou.

In order of sales volume, the three best-selling products are:

[The poor mosquito who weighed 230 catties was crushed to death under the buttocks of the leader (a family of five, including father and mother, old and young, a massacre of killing the family with one ass)]

[Auntie in the cafeteria skillfully shakes the fried rice with eggs (less eggs and more rice, less oil and more salt, very pure, absolutely no pollution from other meat dishes)]

【The apple with a bite (the missing one was bitten by Snow White, sweet but not for the prince)】

Xiaobing disliked it: "What is it, who is full and buys this?"

Xiaohuo looked at the sales volume of the store, and exclaimed: "Then more than 1 people bought the dead mosquito, and their heads were filled with water?"

Xiaokou took back the phone proudly: "Whatever I said, I didn't deliver or get anything. Consumers just pay for the fun I bring to them."

==

It turned out that after [Taokongkong] was first put on the shelves, although it was bought and advertised in various website forums, the merchants who settled in it were very limited.After all, this website can't sell things. Whoever is full and has nothing to do can open a store on it.

Of course, some merchants with strong observation skills can see through the essence of such websites at a glance.They don't need to pay much, they just need to copy the product introduction and description of the items they put on [Taobao] to [Taokongkong].Anyway, if someone places an order, I earn a little interest for nothing, and if no one places an order, I have no loss.

No matter how small an ant is, it is still meat.

What's more, they also found that they can use [Taokongkong] to drain traffic.Some people are interested in a certain product and are not satisfied with virtual shopping. They go to [Taobaobao] to place an order for the real product, and the monthly sales increase a lot.

There are also some merchants who are more insightful and find that opening a store on [Taokongkong] is a huge profit.

No need to ship, no need to stock up, no troubles such as warehousing, logistics, cash flow, etc., as long as you take good photos and write an interesting profile, someone will place an order.Although the profit is meager, there is no cost at all, and the product has no upper limit on sales inventory or demand for removal from the shelf.

Later, more sensitive people discovered that even if they are not merchants and have no source of goods, it will not affect the opening of a store at all.On [Taokongkong], the important thing is not what products you sell or the quality of the products, but how to attract customers and let them place orders.

Soon, a bunch of strange products appeared on [Taokongkong].

Many "interesting souls" began to sell "creative goods."

In the total sales list of [Taokongkong], No.1 is [good luck runes jointly blessed by Ksitigarbha, Guanyin, Didigong, God, Jesus, and the Virgin Mary].The price is 1 yuan.

The so-called runes, the picture is that the businessman tore off a draft paper page with X University printed on it, and wrote the words [good luck, consecration] and other words in a font that is definitely not neat. Unwanted ugliness.

However, it was able to climb to the top and set a sales volume of 6000 million, not because everyone was looking for novelty and paying for strange ideas, but because the merchant began to serialize graphic novels in the detailed introduction of the product.

The content of the novel starts with the protagonist owning the good luck rune, which is a very pure and refreshing article on upgrading.The merchant uses ghosts and animals, and there are not many painters' stick figures, coupled with strange brain holes and twists and turns in the plot, so that a group of buyers shouted "crazy" while reading with relish.

The merchant is also very rude, saying that the update speed is directly proportional to the sales volume.

Unexpectedly, the sales volume far exceeded its forecast.

Firstly, the sales volume is not expensive, and it only costs 1 yuan to make a copy; secondly, it does not actually cost money.

When you read a book on major literary websites, or give a reward to the author, you always have to pay real money, and most of the money will be divided up by the platform.

And when you buy in [Taokongkong], all the money will flow into your wallet in the end. Although the interest on the funds in transit will be lost, ordinary people will not be aware of such a subtle economic concept.

They will only think that I invested 1000 yuan to let the merchant update quickly, and the last 1000 yuan still flowed into my wallet.But I can get the experience of reading without prostitution, and the happiness of tipping.

The sales of this [Lucky Talisman] have grown by leaps and bounds because the merchant has created many characters who are ambiguous with the protagonist.Every character has a bright spot, there are men and women, there are interactions, and there are ambiguities, so the CPs of all parties have a lot of money to take the lead, saying, "My CP must be corrected!"

Consumers don’t care about money at all, anyway, the money still falls into their own pockets in the end, and they can not only enjoy saving money rationally, but also get the joy of recharging a large sum of money.So the "buying race" was out of control.

Since the rune of good luck became popular in [Taokongkong], major merchants have also started the "soft article serialization" of the same type. For a while, this wealth management website, which looks like a shopping website, has presented a grand renaissance.