Explosive entrepreneurship

The weather in Beicheng has been bewitching frequently in the past few years. It was the beginning of summer, and the scorching sun seemed to have taken a stimulant, releasing all the heat without reservation, and the building seemed to be melted by the scorching heat.

Aowei Park, Budai Company.

There was an indescribably annoying feeling in the air. This depression did not come from the strange weather, but from the two people sitting beside Liang Junche.

The complexions of Zhang Tianwa and Cai Yao turned red and then green with Gou Dai's PPT explanation, as rich as the fire trees and silver flowers in the streets of Beicheng during the Lantern Festival.

After Gou Dai finished explaining, the two asked in unison: "Boss Gou, are you serious?"

Gou Dai said calmly, "Yes."

Cai Yao and Zhang Tianwa were speechless.

After the reversal of Gou Dai's PUA incident, Cai Yao has already changed his view of it, and even appreciates his character and ability very much.

Zhang Tianwa originally thought that the "Interest Class for the Elderly" project was too outrageous, but Gou Dai proved with facts that he could use the even more outrageous [Are you hungry], which directly opened a new era for the elderly market in Huaguo.

Therefore, when they heard that Gou Dai had a new project yesterday, and they were the first to invite Jun Dai to invest in the company, both of them secretly made up their minds that even if Gou Dai's project this time was mediocre or even bizarre, they would praise him vigorously, and they would praise Gou Dai for the praise they owed Gou Dai before. Make up all.

However, with this project in front of them, they really couldn't boast against their conscience.

Cai Yao concluded: "Are you going to be a shopping platform where buyers spend money to place orders, sellers don't have to deliver goods, and the final transaction is confirmed? Are you going to be an honest industrialization of Taobao's swiping orders?"

Gou Dai nodded, then shook his head again.

Gou Dai: "The shopping website we plan to build is called [Taokongkong]. Of course, we are not playing against Taobaobao, but are creating an atypical website that completely defines the concept of shopping."

Zhang Tianwa waved his hand, expressing his dislike for all attributives pretending to be sophisticated.

Zhang Tianwa: "It's a fact that it won't be shipped? That's right?"

Gou Dai was noncommittal: "The inspiration for this shopping website came from Wang Feiniu's desire to create an upgraded version of [Aren't You Hungry?] [If you're hungry, you count me as the loser]. Customers place orders, but merchants don't deliver them. Customers get psychological satisfaction and stay away from heavy oil. Salt-heavy takeaway food, staying in shape, and we gain wealth."

Wang Feiniu looked at Cai Yao and Zhang Tianwa whose cheeks could squeeze out ink, waved his hands and shook his head like a metronome: "I was joking! I was joking!"

Gou Dai gently signaled him not to panic: "Although it's a joke, it can be transformed into a whimsical idea."

Zhang Tianwa said with difficulty: "Do you think there are such idiot netizens in contemporary society?"

Gou Dai lowered his head and laughed.

Even in such an atmosphere, everyone's hearts still beat half a beat faster, Boss Gou laughed, it was really too lethal.

Gou Dai explained patiently: "It's not that I misunderstood the IQ of netizens. Maybe what I just explained was too abstract. I'm going to demonstrate it in detail."

After all, Gou Dai clicked on the process simulation and introduced the business model and profit model of [Tao Kong Kong] in detail.

[Taokongkong] is positioned as a C2C shopping website, that is, product sellers settle in by themselves, and do not do self-operated business of some B2C websites.From the perspective of model and website style, they are extremely close to websites such as [Taobao] and [Tiangou].

The biggest difference between it and [Taobaobao] is that the merchant does not deliver the goods, and the customer cannot receive the goods.

After the customer browses and selects the product to place an order, the merchant will deliver the goods virtually, and then go through virtual logistics to finally arrive.

Of course, the customer's shopping money does not belong to the merchant or the platform, but exists in a virtual account.This type of account is similar to low-risk financial products. It stipulates the shortest non-cash withdrawal period, usually one month, and the interest income is approximately equal to the income of monetary funds.

[Taokongkong] You can use the user's money for secondary investment. Even if you don't invest, as long as you have enough funds, you can find a bank to make a 6-7% agreed interest rate. As long as the income is higher than the interest given to the user, you can make a profit.

After Gou Dai demonstrated in detail, Cai Yao and Zhang Tianwa understood that this is a product similar to a virtual game plus financial management, or in other words, it is essentially a P2P financial product, but it is made into a shopping website model.

Zhang Tianwa: "I'm curious. How confident is Boss Gou that he thinks there will be merchants coming in? Why don't you have nothing to do and post some product descriptions for fun?"

Gou Dai: "The merchant is not completely profitless. The interest generated by the commodity during the 'virtual transportation' process, that is, the time of the fund at this stage, will be given back to the merchant as a reward. Although the interest for a single commodity for a few days is very meager, But if the product sells well and the quantity is large, it can add up to more. The most important thing is that this is a no-cost purchase, and the merchant does not need to deliver the goods, or even have the real product.”

Zhang Tianwa listened to Gou Dai's rationality, and at the same time felt that it seemed logical, and at the same time felt that it was inconsistent.

Why is there a feeling of being fooled?

Zhang Tianwa raised his head, looked at Gou Dai with an extraordinary temperament, and kept smiling. He thought it might be an illusion.

Cai Yao on the side couldn't help it either: "It's understandable that merchants are profitable, so they will settle in. But what about consumers? Why do they use this website? Download this app? With such leisure and elegance, you can shop on [Taobaobao] Is it bad to buy things? Do you have to buy loneliness on [Taokongkong]? You can’t buy anything, and you still waste money? Even if it’s financial management, wouldn’t it be good to just buy a money market fund with the same interest rate? Why bother?”

Anticipating that the other party would ask similar questions, Gou Dai threw out the long speech he had prepared with confidence.

"After market research, we found that the birth of online shopping has given rise to many impulse purchases, especially among women and the elderly. They will be satisfied the moment they place an order, but [-]% of them will cause anxiety and anxiety after the goods arrive. Lost. There are many reasons for it. Some are because the goods did not meet their expectations, or they did not need the item that much; Causing a credit card..."

"Many of them actually found out that their shopping concepts were wrong, but their rationality couldn't stop them from swiping [Taobao] and placing orders impulsively, thus creating a vicious circle."

"The rise of second-hand trading platforms such as 'Salted Fish' is also due to the fact that this part of the group has regained the rationality of giving up and leaving, but cannot restrain their desire to consume."

"Our [Taokongkong] is mainly aimed at such groups, and advances the step of 'satisfying the shopping desire and then selling back to the cost' to the receiving stage. It not only satisfies the happiness of browsing and purchasing items, but also allows them It reduces the sense of guilt, so as to achieve the double happiness of 'satisfying the desire to shop without hurting the wallet'."

After Gou Dai finished speaking, Cai Yao and Zhang Tianwa looked at each other in blank dismay.

I always feel that Boss Gou's words are very reasonable, but when I think about it carefully, it seems like nonsense.

The thinking of the two is not an illusion, because at this moment, Gou Dai is also laughing wryly at his own nonsense.

The so-called "satisfies the desire to shop without hurting the wallet" is actually a false proposition.

If the desire to buy is really to see a little bit, and it can be satisfied without having it, then there will be no legendary shopaholics. They can go to the mall to have a good time, and they can try it out, and then psychologically self-construct "I have already Owned”, why should the platform make a difference?

After a week of repeated revisions and demonstrations, Gou Dai is very confident in meeting the system requirements for the [Taokongkong] project.

In terms of financing, Liang Junche's help is not a problem. In other words, the website itself is a carefully packaged financing website.

In terms of marketing, operation and marketing, he will carry out a lot of publicity in the early stage. I believe that quite a few customers will try small amounts out of curiosity.As long as the user scale is sufficient, all business-related indicators can be achieved.

After completing the early profit, he can deploy for "collapse".

[Taokongkong] The profit point of the platform lies in the possession of user funds. After the user successfully purchases the item, the funds can only be withdrawn after one month.After the expiry of one month, you can choose to continue depositing or receiving, with one month as an extension period.

During the period when the platform has user funds, it will pay interest to users according to the interest rate of the monetary fund, and the platform can use the funds to invest, and the investment income minus the interest is the platform's own profit.

If Gou Dai wants to go bankrupt quickly, the quickest way is to use the capital pool to invest in high-risk projects, causing it to explode, and all the money cannot be recovered.

Of course, this method has never been considered by Gou Dai.Firstly, it has legal risks. He wants to go bankrupt, but he doesn’t want to go to jail; Pension money is in vain, it is impossible for him to destroy thousands of families for his own selfish desires.

The quick and sure kill method is not feasible, so it is necessary to follow a step-by-step approach.

To this end, Gou Dai intends to proceed from two aspects.

On the one hand, it is the conventional post-weak marketing, which reduces the inflow of new users, and at the same time makes old users lose their sense of freshness, resulting in the loss of platform users.A financial website, without traffic, has no life.

On the other hand, if the weakening effect does not meet expectations, or takes too long, Gou Dai intends to use the method of breaking the capital chain.He will not use users' money to invest in high-risk projects, but will release some rumors at the right time, such as "[Tao Kong Kong] is going to close down", "[Tao Kong Kong] can't get the money out" and so on.

After users have anxiety, they will swarm to withdraw money.You must know that all investments have a time limit, and it is impossible to realize them at any time. No matter how big a bank is, it is impossible for all customers to withdraw money at the same time, let alone a small website.

Out of caution, when building [Taokongkong], he vetoed all the opinions put forward by other team members, such as increasing advertising revenue and charging merchants.

Similar shopping websites, such as [Taobaobao], a large part of their income comes from the bidding ranking among merchants.

Gou Dai is very worried that a similar suggestion may bring about the effect of "Aren't You Hungry?" reviving the dead, so he will kill all uncontrollable profit points in the cradle.

Gou Dai’s reasons for rejecting similar proposals are high-sounding—“The bidding mechanism is everywhere, let our website become the last piece of pure land on the Internet, and let merchants attract users by their own abilities.”

==

At the end of the project promotion meeting, Zhang Tianwa and Cai Yao seemed to be lifted from the sky, poured three catties of paste, and returned to [Jundai Investment] in a daze.

Mr. Xiao Liang, on the other hand, continued to stay at Budai Company under the banner of "investigating and studying".

meeting room.

Li Xiaobai walked in holding the cardboard box. "Boss, these two little things probably miss you, they keep howling."

Liang Junche heard the familiar meowing of a cat and took a closer look. It was indeed the two three-colored cats picked up by Gou Dai.

Gou Dai smiled and said: "I left them at home before, but every time I want to come out, these two cats are like masters, using eighteen kinds of martial arts, such as blocking the door with the cat's body, showing their belly on their back to be cute, biting Tighten your trousers and don’t relax. In the end, if you can’t fight, you just bring them. Fortunately, Budai’s employees are not afraid of cats, and they can make trouble with them when they are free, which is also helpful for employees to relieve stress.”

Two three-colored cats wandered around the meeting room, and finally ran back to Gou Dai's legs joyfully. One was waving its paws and struggling to climb, and the other lay down directly, showing its belly for petting.

"Little Che, you are a cat! Not a dog!" Liang Junche hated iron for being weak.

Qiu Ren on the side raised a question: "Xiao Che?"

He has always called these two cats "Dasha" and "Second Silly".

Gou Dai explained with a smile: "It happened that the two of us picked up cats that day, and President Xiao Liang named them Xiao Che and Xiao Dai."

Qiu Ren: ...

This name is too drunk to be drunk.

After Gou Dai comforted the excited Xiao Dai, he knelt down again and helped Xiao Che smooth the cat's fur.

Xiao Che groaned and chirped a few times in comfort, Liang Junche was jealous, wishing he could wear this three-colored cat and enjoy those slender and slender fingers.

After Xiao Che finished "killing chickens with horses", he stood up very schemingly, pushed Xiao Dai aside with his buttocks, and then thrust himself into Gou Dai's arms with great effort.

Gou Dai didn't know whether to laugh or cry, but still held the cat in his arms.

Qiu Ren sighed: "This cat is really a pretty dog, oh no, a pretty cat, if I take the initiative to hug it, it will scratch me, and when I meet Gou Dai, I will ask for kisses and hugs every day."

As soon as the words fell, the little Sanhua in Gou Dai's arms stood up and made several sneak attacks on Gou Dai's lips and cheeks.

Sunlight poured in from the windows outside the building, falling on the faces of a person and a cat.

The young man's smile is so charming that even with the air and time, it becomes full of affection.

The people in the house experienced a long period of emptying their minds before recovering from the cat meowing.

Xiao Dai on the ground was dissatisfied with Gou Dai's doting on Xiao Che alone, and kept whining, making people love him.

Li Xiaobai watched the two cats "competing and jealous" for Gou Dai, and lamented that Boss Gou's charm not only crossed gender, but also crossed species.

Li Xiaobai: "Boss, do you think it is possible for a cat to cultivate into a cat demon? Xu Xian saved a white snake back then, and the white snake cultivated into Bai Suzhen. Now that you have saved this three-colored cat, you will also become a fair lady to repay your favor in the future?"

Gou Dai: "These two cats are male."

Li Xiaobai looked at Gou Dai's unconscious expression, and muttered, "The male one is more dangerous."

When the sun goes down, Budai's company leaves work on time.

Gou Dai repeats his orders repeatedly, and the company's culture prohibits overtime work.Of course, he himself was often caught and complained by employees for secretly working overtime.

Liang Junche looked obedient and obedient: "Senior, can I stay at your place for a night?"

It was Qiu Ren who answered him: "Aren't you going back to school? I booked an online car-hailing car, it's almost here, and I wanted to give you a ride."

Liang Junche: "I have to rush back to the company for an early meeting tomorrow, the distance to and from school is too long."

With a face of integrity and reason, even though Qiu Ren felt that his junior was a big-tailed wolf, he reluctantly accepted the reason.

The company was not far from the Taining community, and the two walked home.

Gou Dai hugged Xiao Che, while Liang Junche hugged Xiao Dai.

Liang Junche looked at the three-flowered cat in his arms. Although he was nicknamed his sweetheart, he couldn't transfer his love to this ugly cat.

Liang Junche glanced aside, his blood pressure rose instantly.

I saw Xiao Che was extremely restless, his cat face was moving left and right at the opening of Gou Dai's shirt.Finally, the first button under the neck broke open, revealing the white collarbone.

Xiao Che rubbed his hairy head against Gou Dai's collarbone, as if trying to bald his hair.

"It's a disgrace among cats." Liang Junche paused every word, and didn't feel any pity because he had the same name as himself.

"Cat, it's a good thing to want to be close." Gou Dai didn't mind Xiao Che's coquettish behavior at all, while talking, he hugged Xiao Che affectionately, and kissed him twice.

Liang Junche became more and more frustrated.

In the end, the way home turned into a popular science conference.

"Cats really dare to eat anything, let alone mice. If there are cockroaches in the house, they will catch cockroaches and eat them."

"Oh yes, they also like to DIY their own toys, and they can make several dried cat poop balls by accident."

"So don't just kiss the cat..."

When Liang Junche said these words, his expression was extremely serious, as if it was really a pure health science popularization.

The sky is full of sunset and the lights are just coming on. Two slender figures move forward slowly amidst the lingering meowing.