Explosive entrepreneurship

In the evening after the summer rain, the gray sky was stained by the setting sun like blood.

Inside the building, He Ji looked at Hong Zhen, the person in charge of Yida who was directly opposite.

Hong Zhen had just turned forty, but his face was as yellow as a burnt chicken skin, showing his master's bad living habits.Hong Zhen was also considered as a group of dark horses in the Internet industry back then, with outstanding intelligence and ability, but his private life was chaotic, and he often contributed to the conversation in the circle after dinner.

"Boss Hong suddenly threw an olive branch, and I'm a little apprehensive." He Ji said calmly.

Yidada is mainly engaged in Internet information websites, video websites and popular short videos, and its business has been stable for more than ten years.

The four major Internet giants in Huaguo have changed one wave after another, but Yida’s fifth position is always the same, neither advancing nor retreating,

They are nicknamed the Four Gatekeepers.

He Ji and Hong Zhen met each other at industry conferences on weekdays. This time, Hong Zhen took the initiative to show his kindness and said that he could help [Tao Wanqiu]. He Ji couldn't make up his mind whether to accept this offer love.

Although Hong Zhen's reason is that the two companies have business cooperation in the second half of the year. One is the establishment of a new financial insurance company that is already under discussion, and the other is a certain crowdfunding software that both parties plan to inject capital into. I hope that both parties will show sincerity and lay a foundation for cooperation. .

But He Ji believes that Hong Zhen's purpose is definitely more than that.

Hong Zhen was expressionless: "Mr. He, I just want to express the sincerity of cooperation, and I also hope that the cooperation in various fields will be closer in the future. After all, in today's society, seeking common development is far better than fighting alone."

He Ji: "Boss Liu is right, but I have the confidence to defeat [Tao Kong Kong] openly and squarely."

Hong Zhen didn't speak, but there was a frank sarcasm on the corner of his mouth.In this circle, everyone used open and dark arrows, and there was no need to erect an upright image.

During the silence, He Ji's secretary came in and handed him a folder.

Open it, and there is only one page of simple investigation information in the folder.

He Ji scanned the ten lines at a glance, and he understood clearly.It turned out that Hong Zhen's ex-wife was the financial director of Fang Budai Company, which produced "Tao Kong Kong".

He Ji laughed from the bottom of his heart.Back then, Hong Zhen's divorce was a big deal, making the whole industry laugh.The original partner, who thought she would swallow her breath, forced Hong Zhen to drink a bowl of bitter soup.So much so that nowadays, any gossip about the original partner's mistress and marital crisis in the circle cannot avoid Hong Zhen's "romantic anecdotes" and "shocking somersaults".

It's no wonder that it's hard to let go of grudges for so many years.

He Ji closed the clip and said with a smile, "However, I am even more honored to have Mr. Hong's help."

He Ji didn't care about slapping himself in the face.As long as he knows the other party's motives, he will never dare to eat the cakes that are offered to him.

There are some things that are not convenient for me to come forward to solve, and it would be great if someone is willing to help.

==

Buddy Company.

"Fuck, fuck, can't this be so obvious for performance? Eat dirty money and rotten guts!"

Qiu Ren likes to throw things when he is angry, but the pettiness is deeply ingrained in his bones, so that he lifts the bony spur coffee cup halfway, then silently puts it back on the table, then pulls out the stainless steel coffee spoon from the cup and throws it on the ground.

Gou Dai sat opposite, dumbfounded.

Starting in the middle of the night yesterday, an article titled "Three Questions to Find the Space, Your Conscience Is Uneasy" appeared on the Internet, and it quickly fermented.

Short video websites, self-media public accounts, big Vs, etc. have taken a multi-pronged approach, and a large number of articles and videos questioning [Taokongkong] are overwhelming.

This wave of public opinion attacks came prepared, fast, accurate, and ruthless, which caught Budai's public relations and publicity by surprise.

Fu Qiaoming, a night owl, stayed up all night, sorted out the most popular and controversial articles and videos, and reported them to Gou Dai when he got off work in the morning.

After a quick scan, Gou Dai had a clear idea.

Internet public opinion attacks are the most commonly used means in corporate warfare in recent years.Some half-true and half-true information is carefully concocted and added to hot spots that netizens are prone to anger, such as "judicial scandal", "gender confrontation", "derailment", "harmful to the body and mind", and even "political incorrectness" and so on.

The Internet expands the truth of "good things don't go out, bad things spread thousands of miles" tens of thousands of times. Netizens lack a clear identification of inflammatory information and let their emotions play a role, making the spread of the virus extremely fast. The attacked companies often do not respond adequately. , is overwhelming.

"Boss, what should we do now?" Fu Qiaoming, who had always regarded herself as a "happy woman", looked serious.

Fu Qiaoming has seen a lot of public opinion attacks in the industry, and even when some news appeared and everyone was still discussing gossip, she smelled that it must be a premeditated plan.However, it was the first time for Fu Qiaoming to experience it personally.

"Clarify! What else can we do! Let's refute point by point! These nonsense things!" Qiu Ren said.

But Gou Dai and Fu Qiaoming are very clear that the most terrifying point of public opinion attacks is to clarify things.

Think back to many hot events. If it is not a field you are very interested in, you can only remember the initial outbreak of public opinion, and the subsequent development has long been forgotten, and it will be forgotten as the next hot spot appears.Enterprises spend a lot of effort to restore the image, often with little success.

Gou Dai picked up the earliest article that appeared on the Internet, "Three Questions to Find the Sky, Your Conscience Is Uneasy".

The "three questions" of the article are "whether there is due respect for the original creator", "whether it is a yellow hotbed for filth" and "whether it is harm to China's economy"?

Gou Dai has to admit that this article has mastered the techniques of substituting falsehoods and substituting concepts.

"The First Sin" believes that [Taokongkong] lacks effective protection for originality, and someone who directly carries products from other stores can put them on the shelves for sale.

'Second Sin' believes that [Taokongkong] lacks effective monitoring of sex information, and some people use product introductions to place pornographic videos and texts, which is not conducive to the physical and mental development of young people.

The 'Third Sin' believes that the virtual shopping of [Taokongkong] is reducing the consumption desire of the whole society, and the reduction in consumption means excess investment, shrinking production, and reduced employment, which will lead to a new wave of consumption reduction, and then a vicious circle .

Gou Dai felt that the other party was quite polite, and did not attribute Huaguo's "deflation" and "economic crisis" to [Taokongkong].

The whole article perfectly combines "full of nonsense" and "seems to have a little truth".People can't help but sigh, "The literati really can't afford to offend."

Fu Qiaoming: "We have found the original source of this "Three Questions", which is the news website of Yida Answers. I have already sent a message requesting that the other party delete this article, but they have not responded yet. Others have reposted this article, which is influential. For larger websites, I have also sent a letter of application and deletion.”

"Yida Answers News Network?" Gou Dai read it again, then was suddenly awakened, and looked at Qiu Ren.

Seeing Gou Dai's expression, Qiu Ren quickly realized: "It's Shangguan..."

Gou Dai coughed lightly, and Qiu Ren hurriedly shut up.Others in the company don't know about Shangguan's marital status.

Fu Qiaoming didn't notice the interaction between the two: "There are still some self-media who obviously charge money to do things or follow the popularity, do we need to communicate with them?"

As soon as the words were finished, there was a knock on the door, and Xiao Qian walked in.

Xiao Qian's complexion was very bad, and he almost stayed up all night.

"I've checked, and the mastermind behind this wave of public opinion attacks is not simple. It's not ordinary trolls controlling reviews to create momentum. Almost all hot reviews are behind hidden IPs and foreign proxy servers."

Gou Dai nodded, looking at the materials on the table.

It is obvious who is responsible for this wave of attacks.Obviously everyone is running the same website, and the article only scolds [Tao Kong Kong] but not [Tao Wanqiu]. Could it be that doing the same thing, [Tao Kong Kong] leads to economic downturn, and [Tao Wan Qiu] can promote economic growth ?

If [Taokongkong] goes bankrupt, it is also clear at a glance who the beneficiary is.

It is only the operator of public opinion attacks, not [Tao Wanqiu] party. After all, no one is stupid enough to put themselves in the public opinion ecology that may be dragged into the water at any time.

Gou Dai thought at first that there was a master, and pretended to be "Tao Wanqiu", and killed people with a knife, killing two birds with one stone.But after hearing where the article was first published, Gou Dai understood a thing or two.

The partner He Ji found was really not smart.

Gou Dai glanced at the three depressed people beside him, and if he said that he was not particularly uncomfortable, he was even faintly grateful, as if he felt a little sorry for the people in front of him.

You know, for the past few days, he has been thinking hard about how to naturally complete the possibility of breaking the capital chain.

Nowadays, if someone helps build bridges and roads, it is considered a merit.

Fortunately, fortunately, as a boss, you can't discourage your subordinates too much, just say "It's okay, let [Taokongkong] go bankrupt happily!"

Gou Dai reassured: "There are no more than three methods of public relations. One is to clarify the position, the other is to follow the good advice, and the third is to make trouble go away."

To clarify the position is to issue an announcement to express the attitude and clarify the facts at the same time.

To be persuasive is to spend money to invite authoritative people to come out to guide public opinion and reverse the direction of the wind. Of course, you also need to buy a navy to support the guided public opinion.

When disasters flow to the east, it is divided into dragging people into the water and starting anew.Or pull a group of people closer to the mud pit, and do not blame the public for the law; or create other hot spots to divert conflicts.

Gou Dai said that if the disaster is brought to the east, let it go. Firstly, it lacks morality, and secondly, it is difficult to guarantee that it will not touch hard persimmons and cause more trouble.

Therefore, we can only work hard on clarifying our positions and persuading them.

Gou Dai asked Fu Qiaoming to draw up a statement letter and hang it on the homepage of the website and the company's official website.Regarding the doubts on the Internet, they all expressed the attitude of "if there is something, change it, if not, then encourage it".

Afterwards, regarding the first two points in the "Three Questions", piracy issues and corruption issues, first investigate and rectify independently, and release the results of the investigation and rectification to the public.Then I asked an authoritative person to rectify the name of the website, saying that this kind of problem is prone to omissions in management and control when operating a website.

"It's better to block it than to block it. You can't block the crowd. Instead of deleting news and comments, it's better for us to stand up and express our attitude, and then guide public opinion." Gou Dai said.

The three of them nodded again and again, rejoicing that at the critical moment, the boss had the style of a general and became the backbone.Otherwise, they are really like ants on a frying pan, chaotic.

Xiao Qian: "Okay, I'm going to investigate the so-called loopholes on the website now."

Fu Qiaoming: "I'll make an announcement now!"

Qiu Ren: "Just do what Gouzi says, I can't do anything else, so help me out! I believe we can get through this together, no wonder!"

Looking at the confident crowd, Gou Dai felt a sense of guilt in his heart, and made a cheering gesture: "You guys can definitely do it!"

==

The office returned to tranquility.

Gou Dai rubbed the bridge of his nose habitually, giving himself a few minutes to relax.

As for the so-called public relations proposal, he knew that it was most likely just busy work, and in the end it was all for naught.

The reason why the war of public opinion is terrible is that it is short in time, fast in spread, and wide in scope.

As long as the public opinion war starts, there is basically no possibility of "winning", there are only two situations of "losing badly" or "losing not so badly".

Gou Dai didn't dig a hole in the suggestions given.

For public opinion condemnation, no matter it is factual or fabricated out of thin air, we should first kneel down and apologize, and then express our attitude and principles. There is absolutely no subjective behavior that endangers consumers. Finally, we will publish the investigation results and rectification report to give the public the truth.

——This is a very standardized and comprehensive set of public relations, which can be called a universal formula.

It's a pity that this level of public relations has little effect on their small company and new projects.

Big companies and big projects are not afraid of public opinion, or public opinion cannot shake their foundation.

For example, Teng Shun has been scandalized for so many years, plagiarism, leakage of user privacy, poor guidance to teenagers, etc., has been criticized in many cases, and in serious cases, he has been collectively defended by the public. Media netizens have continuously criticized and advocated uninstalling his software.However, once the limelight passed, everyone forgot, and the stock price, market value, and number of users of Teng Shun were still booming.

For example, for some big milk brands, the melamine incident is enough to make the people of the whole country sick for a long time. News about expired products, bullying dairy farmers, and environmental damage are common, and the trend of national boycott has also prevailed for a while.However, in the end, it is still the industry leader and a product that everyone always has.

The war of public opinion will make them lose for a while, but it will not shake their foundation.In the long history of the enterprise, it is just an insignificant sum.

After all, these companies and products already have fixed core users and have a monopoly position or irreplaceability in the market.Therefore, even if everyone dislikes it for a while, it will return to its embrace due to the market environment after a while.

But [Taokongkong] is not.

As a new generation that suddenly exploded, there is no irreplaceability in technology and products, and Budai Company is just a stunned young man in the Internet field, unable to compete with monopoly companies.

The public opinion war may be time-sensitive and will gradually weaken over time, but not every company can survive this period of time.

[Taokongkong] The momentum of public opinion this time will cause users to defect to other similar websites in large numbers. What is even more frightening is that users will quit collectively at the same time, and their capital chain will be broken, causing chain negative effects.

What's more, given the severity of this crisis, the other party clearly thought carefully and did not give any possibility of turning around.

Maybe as soon as their announcement is made, the other party will have a second round of drafts listing the issues. At that time, will they kneel down again?Or just say that this wave of accusations is false?

Or maybe they hire people to guide public opinion, and the other party will buy these people at a higher price.After all, in the economy and society, not everyone follows professional ethics, and it is not novel news that they can be beaten by charging more money.

Or maybe the other party has already included all the higher-level navy groups, and they want to find reliable people to control public opinion, and they don't even have a way.

All in all, the "public relations" they do is not a "I can't help my life" struggle, but a painless struggle.The outcome of the struggle depends on how windy and rainy the sky plans to blow.

Just as he was thinking, there were sudden thunderclaps outside the window, and the rain poured down, so dense that he couldn't see the tall buildings nearby or the streets in the distance.

Seems like an ominous omen.

Gou Dai got up and came to the glass wall connecting the office and the large office area.

The employees are all hardworking, and their faces are full of ambitions to share the crisis with the company and advance and retreat together.

Gou Dai suddenly became irritable for no reason.

Guilt builds up.

It was an emotion he had never felt before.

He thinks that only the people of the world will fail him, but he has never failed the people of the world.

He thinks he has planned everything for everyone, and considering all aspects, he should have a clear conscience.

The knock on the door interrupted Gou Dai's commotion, and Shangguan Jingxian walked in.

"Boss, I'm really sorry." Shangguan Jingxian said directly.

Gou Dai: "What's your apology?"

Shangguan Jingxian: "I am very familiar with the means and style of this public opinion attack. Yida Da and Budai have no business competition. It's not that I am passionate about making that man pay for nothing. I can only make him hate him." I will never forget it.”

Gou Dai looked at the woman in front of him.

Shangguan Jingxian's temperament is highly consistent with her name, full of the gentleness and demureness of an ancient lady.

At this moment, although she looks the same as usual at first glance, Gou Dai carefully noticed that she always wears the right amount of perfume, which is too strong today, and her simple but elegant ponytail is also a few centimeters higher than usual.

Seeing that Gou Dai was silent, Shangguan Jingxian handed over the envelope from behind: "Boss Gou, I do everything by myself, and I don't want to involve the company. Thank you very much for taking me in even though you knew my background. When helping, it gave me confidence and courage. The time at Budai Company should be the best memory of my life.”

The rain outside the window became heavier, and everything between the sky and the earth was blurred into an abstract painting in the rain.

Gou Dai lowered his head, looked at the floor, and listened to the sound of rain.

The floor is covered with sloppy and cheap carpets. At first, I thought it would be easy to fail in starting a business, so I didn't put much effort into the decoration.

for a long time.

Gou Dai reached out and took Shangguan Jingxian's envelope.

No need to think about it, he also knew that there was a letter of resignation in the envelope.

"Shua." Gou Dai cleanly tore it into two pieces and threw it into the trash can aside.

After doing all this, he felt that he was in the second pole.

Now that the middle and second ends have been opened, there should be a beginning and an end.

Gou Dai: "Do you think that this wave of public opinion attacks will pass if you don't become the chief financial officer of Budai Company?"

Shangguan Jingxian was speechless. She knew her ex-husband very well. With his character, he would only pursue the maximum benefit and would not show mercy.

"Hong Zhen's style in shopping malls, I have really studied it before. It is stable and sophisticated. He is cautious in the situation of fluctuating income, but he is very aggressive in matters of certain income." Gou Dai said, "The attack on Budai Company should be Hong Zhen has reached an agreement with his competitors. He will benefit from defeating Budai, but if he gives up the attack, his previous efforts will be wasted. What do you think will be changed by your departure?"

Shangguan Jingxian moved her upper and lower lips, unable to speak.

Gou Dai: "Since your departure can't change any reality, why do you want to please your enemy?"

Shangguan Jingxian could tell that Gou Dai used a set of sophistry, which seemed reasonable but was actually unreasonable.

But such sophistry made her feel even more warm, and the emotion in her heart was stronger than the rain outside the window.

Gou Dai smiled and said: "So, stay here, let us fight together."

After Gou Dai finished speaking, he once again detested himself for such a second-year-old line.At this moment, he really missed Liang Junche who often came to the door, so that he could hide behind his junior and sing the oboe.

After all, Mr. Xiaoliang is really suitable for the lines of the second grade.

After comforting Shangguan Jingxian, Gou Dai looked at the empty office again.

That's it.

Anyway, he has been forced to succeed in starting a business several times, and it is not bad to work hard for the success of starting a business once.

He has to rely on his own ability to start a business and fail, so he doesn't want bad garbage to help him complete it.

Moreover, even if it fails, the worst result is to complete the system task, so everyone is happy and there are no losers.

Gou Dai comforted himself in this way.

Wanting to understand this, Gou Dai turned on his laptop and began to deploy a detailed counterattack.

Perhaps the chance of success is slim, but he is still willing to work hard for the people who are working hard outside the glass wall.

A new message pops up on the phone, Gou Dai clicks on it.

[Chen Zhijie: Junior, don't give up, senior supports you! 】

Gou Dai let out a "heh", but the other party didn't send affectionate greetings. He simply watched from the sidelines after leaving the battlefield.

But Gou Dai saw it through and didn't say anything, thought about it, and replied [Don't worry, fighting with others is a lot of fun. 】