Reborn as a little director

In the next few weeks, Xie Siqing continued his "work".

He describes a young man who, having been teased as a boy for his family's poverty, made up his mind that he must make a lot of money.In the first year of working in a top financial institution, he was very happy when he got the bonus, but after a long time, he found that he could never be satisfied. He still feels that a number is far from enough.He worked hard day and night, pursuing wealth like a drug addict wants drugs.Every year on the eve of bonuses, there is a frenzied thirst-induced restlessness in my heart, and then, no matter how I feel about my numbers, I will be filled with envy at the sight of my colleagues who have been paid more handsomely.He became very irritable, it seems that only making money can make him happy, and every time he encounters setbacks at work, he will be extremely gloomy.I am no longer as patient with my lover as before, and it is more like using the other party as a tool to vent pressure.Finally the lover left him.He had several younger and more beautiful lovers successively, with more XXOO tricks, but they didn't make him feel happier.Finally, he realized that wealth is for people to have more freedom in their hearts. If the facts run counter to this purpose, then maybe it is time to reconsider the way of life.It was hard, but he quit his job and started a nonprofit.He was disturbed at first, but eventually returned to normal life.The first lover returned to his side, and then ended with an XXOO closely related to the theme.

After the film was released, he was called a strange flower again.

Then one day, Yao Shunyu's middle school classmates called to announce the meeting.

"..."

Before leaving, Xie Siqing carefully looked at the graduation photos.

After arriving at the hotel, he sat next to a classmate who seemed to speak very little.

"Jing Ran?" Xie Siqing asked.

"Hmm, um." He opened his eyes wide and asked, "Yao, Shunyu?"

"it's me."

"You... what are you doing now?"

"I..." Xie Siqing said, "I'm not a director. How about you?"

"I... I'm looking for a new job..."

"You're unemployed again!" a man next to him yelled strangely.

"Um……"

"Let me tell you what this guy is doing." The man patted Jing Ran on the shoulder, "He's chasing stars full-time."

"……what?"

"Hmm..." Jing Ran was a little embarrassed, but he didn't think it was a shameful thing, so he said calmly, "I like Lian Xi very much, and I'm the moderator of his forum."

"Is that the singer?"

"Yes. Do you like him too?"

Xie Siqing said honestly: "I can't really tell how well a person sings."

This is a fact, after Shao Yu became famous, he also sang a song.He felt that Shao Yu sang very well, but the comments from all sides told Shao Yingdi not to sing again.

"Oh..." Jing Ran said, "He sings very well."

Xie Siqing smiled.

"It's not ridiculous," said the classmate next to Jing Ran, "He has already lost twelve jobs just to become a forum moderator!"

"Not that many..." Jing Ran whispered, "It's six..."

"Six!"

"..."

"You have to cherish your work!"

"It's not like that." Jing Ran's eyes sparkled, and he tried hard to explain, "You know what? It's much easier to find a job than to be a moderator—"

"Ah...!" The person named Gao Liang on the other side of Jing Ran yelled exaggeratedly again, "I really want to kill you! Yao Shun Yu, you come to persuade him too!"

"You..." Xie Siqing also began to persuade, "You have more important things to do, career, family... your own life is real. If you delay your original life because you like him, you may Will regret it."

"I won't." Jing Ran was very stubborn, "If I loved him, I never came in vain in this life."

"..." At this point, Xie Siqing couldn't persuade him anymore.

"I really want you to be disillusioned..." Gao Liang said again, "Our company is going to shoot a commercial in a few days, I'll go ask the director and the actors about Lian Xi, and dig up some dark history to make you normal."

Jing Ran still said in a low voice: "He has no black history."

"It's hopeless..."

Xie Siqing over there was interested: "May I know which company you are in?"

"Oh," Gao Liang said, "I'm in the Xiaolongbao car."

"Xiaolongbao car?" Xie Siqing continued to ask, "Every two years, will the four major directors be invited to shoot commercials for Xiaolongbao?"

"That's right." Gao Liang replied, "I was talking about this activity just now."

Xie Siqing stopped talking.

The cars of Xiaolongbao are relatively low-end, and the target customers are those who have just graduated and started working. The main concept is "start making money, buy a car, and embark on the road of self-fulfillment".Although the price is relatively cheap, the appearance of the car is fashionable, and the advertisements have always been very delicate, so it sells well among young people.Every two years, Xiaolongbao will invite four famous directors to shoot four commercials, but at the same time, four young people will join in as co-directors.The same is true for actors. Xiaolongbao has four endorsements, all of which are the most popular idol stars, but at the same time it is paired with four new actors, all for its core appeal of "the starting point of young people's dreams". The advertising strategy is very unified .

"What's wrong?" Gao Liang asked.

Xie Siqing asked, "Will you participate in this activity?"

"I definitely want it..." Gao Liang said, "I am the manager of the marketing department."

"Anyone from the four well-known directors?"

"It was connected 800 years ago."

"Then..." Xie Siqing was a little embarrassed, "The four young directors who will serve as the foil...have anyone already chosen?"

"Probably not yet... The general manager of our department hasn't mentioned this matter yet."

"I..." Xie Siqing moved the scene in the middle aside, "The short films I made have won some awards, including the fourth place in the micro film competition. Can you help me?"

"You've made a name for yourself..." Gao Dian nodded, "I can report your name and brief introduction, but the result cannot be guaranteed."

"That's enough." Xie Siqing said, "I'll send you another portfolio. When will you need it?"

Gao Liang took out his mobile phone and looked at the calendar: "Today is Sunday...before next Sunday, you have to get everything ready, profile and portfolio."

"Okay." Xie Siqing thought for a while, "I'll take another sample of your product advertisement."

For these, he has always strived to do his best.

For Xiaolongbao, he already knew a lot two years ago.

This time, he asked Gao Liang to introduce it again, hoping that the samples he took would give Xiaolongbao a bright feeling.

During the whole process, Jing Ran, who was caught in the middle, listened blankly for a while, and finally gave up, took out his tablet and started browsing his forum.

Brushing and brushing, turning back and forth, my face turned red, and my whole body felt different.

After returning from the party, Xie Siqing took an advertisement sample for Xiaolongbao.

In fact, Xie Siqing is not very good at shooting commercials. After thinking for a long time, he finally designed a story based on the tradition of two protagonists in Xiaolongbao, an idol star and a new actor.The story takes a racing competition as the background. "Idol Star" is the main character of the film. He is tall and handsome, elegant and polite. As the most eye-catching racing driver, he prepares hard for this competition.In the past few years, he regrettably missed the championship. This time, he is stronger and is bound to win, which is very important to him.His kind parents, beautiful wife, lovely children, and many car fans rushed to the scene to bless him. He felt very happy, even if an ugly, wretched, and arrogant guy suddenly rushed out of the crowd He said "I will be No. 1", and he still didn't get angry, although that guy was ridiculous to the point of hilarity.After the start of the race, he concentrated on driving the car, overtook the car in front, and began to lead. The finish line was getting closer and closer, and he was getting closer to his dream.With 5 seconds left in the film, the ugly, wretched and arrogant guy suddenly appeared and surpassed the protagonist... The last shot of the advertisement shows him showing his jagged teeth and holding the trophy high.This is a post-modern, anti-traditional TVC. When everyone thought that the perfect protagonist would surely realize his dream, the ending has a big reversal.This is the case with all previous stories, but this ad is not.Xie Siqing thinks that this post-modern and anti-traditional style is very suitable for the positioning of Xiaolongbao. On the one hand, it uses "breaking the stereotypes" to catch young people, and on the other hand, it shows that "success" has nothing to do with appearance, temperament, family, etc. , no one stipulates that ugly, wretched and arrogant people cannot succeed.

On the 15th day after handing over the resume, samples and portfolio to Gao Liang, Xie Siqing received a call from Gao Liang.

"Hey, Yao, Shun and Yu." Gao Liang said, "My buddy took care of it for you."

"Really?" Xie Siqing said, "Thank you so much."

"I strongly recommend you, I'm so slobbering, they finally agreed to let you try." Gao Liang said, "Although we say that we are two directors working together to shoot the same TVC, the so-called young directors are all on the Internet. A video producer who is already well-known on the Internet... who attracts the audience from another angle, and who takes the grassroots route..."

"I know." Xie Siqing said again: "Thank you."

"But you are just the side dishes of the four directors."

"I know," Xie Siqing asked, "Then who is my main course here?"

"Should it be Rosen?"

Xie Siqing nodded.Lawson is also a well-known director who mainly shoots costume movies. Taking advantage of the upsurge of costume movies a few years ago, he won some awards abroad, but his reputation now is not as good as it was then.In fact, Xie Siqing didn't like the color rendering style of Lawson's blockbuster movies, but it wasn't his turn to be critical at the moment.

"Someone from the company will contact you." Gao Liang said again, "You can prepare in advance."