Reborn as a little director

Chapter 8 Advertising

The highlighted information is accurate.

A week later, Xie Siqing really got a call, and his partner was really Rosen.

Lawson is a very proud person. He feels that he is the best in the world. In the past, whenever his films were criticized by the outside world, he would yell at others for not understanding art.

Xie Siqing really couldn't understand his train of thought.Every time he uses a similar form of expression to tell a very similar story, and then waits for the overwhelming praise with confidence.In Xie Siqing's view, people who use the same method to do the same thing but think that they can get different results can be called mentally ill.

This time, he asked Xie Siqing to meet him in his company, but he was two hours late, and he didn't even say sorry when he showed up.

Xie Siqing felt that the other party didn't take him seriously at all.

Even if it's just a busy word.

Luo Sen looked at Xie Siqing, and then suddenly said: "I don't know how the steamed buns are arranged, I don't think you are very suitable for me."

"...?"

"The two of us seem to be at odds with each other. You are not too excited to see me."

"..." He waited for two hours, but he couldn't get excited.

"Did you bring your resume?" Rosen asked again, "Let me see what you are good at."

Xie Siqing was silent for a while: "I have already sent it to you before, and I can resend it tonight."

"Okay." Rosen stood up, "I'll go back and have a look, you can go too, I'll let you know what I need you to do."

Xie Siqing was stunned for a moment: "Then when shall we discuss the script?"

For ordinary commercials, the customer department of the advertising company usually communicates with the company, and after understanding the needs, a creative briefing is issued. The creative department uses this briefing to come up with ideas, proposes to the company with a shot script, and then passes it to the production company for production.However, commercials made by well-known directors do not go through this process. Generally, directors will shoot stories in their own hearts, or find people they know well to be responsible for the creation.

"You don't need to worry about it." Rosen said again, "I will deal with it, and I will tell you what you need to do when the time comes, or maybe you don't need to do anything."

"..." Xie Siqing looked at Rosen and said, "I think the two of us should discuss it."

"I told you not to worry about it."

"Then how do I...?" Xie Siqing asked, "I'm the co-director."

Rosen suddenly became very impatient: "The publicity says that they are equal, but you, a person who has just graduated for less than two years, really think you can tell me what to do? I don't want to smash my own brand."

"..." Xie Siqing calmed down for a moment: "Both of us cooperate for better results. Since Xiaolongbao chose me, it means that they trust me, and we should also trust each other. How could it be worse than one person? "

Rosen just said: "I still have something to do, let's talk about it another day."

Later, Xie Siqing contacted Rosen twice, but none of them could contact him.

Then one day, Rosen's assistant turned on the phone and said that Rosen was already filming, and told Xie Siqing that if he wanted to see it, he could go and have a look, and no one would blame him if he didn't show up.

"...Already filming?"

Xie Siqing really didn't expect that the other party didn't take herself so seriously.

He was there immediately.

Looking at the group of people, he asked, "What's the story?"

"That's right," someone replied, "A pair of friends suddenly traveled to the ancient times while they were in the car, and then they were invincible with the speed and hardness of the car. No matter how fast or strong a horse was, they couldn't match it. The two made great achievements."

"..."

"what do you think?"

Not so good, Xie Siqing thought, and asked back: "What should I do if I run out of oil?"

"...I don't know," the man patted his head, "Will you ask Director Luo later?"

"..."

Before he had time to ask Rosen this, Xie Siqing noticed another thing.

"...Director Luo," he walked up to Luo Sen and said, "Look, is the color of this scene a bit monotonous? Do you want to add another color?"

"You don't understand at all." Rosen was still defiant. "The main color of the background is yellow. What does it look like in a mess?"

"I know..." Xie Siqing pondered over his words, "But that doesn't mean everything has to be the same..."

Xie Siqing thinks that many domestic directors have this problem.Whatever color the main color of the background is, it will be overwhelming.Xie Siqing thinks that there is no need for such a machine. For example, in the classic movie "Taxi Driver" in 1976, the famous scene in the parking lot at the end is that although the main color of the background is red, the parking lot is actually gray, but the pillars are painted. It became red, very aura.

"I told you out of good intentions." Rosen interrupted Xie Siqing suddenly, "If you don't study with humility, you won't be able to develop in the future."

"..." Xie Siqing said, "I'm going to the toilet."

Needless to say, the problem of gasoline.

In fact, the two concepts are too different.

After walking away, Xie Siqing immediately called Gao Liang: "Gao Liang, you must help me again."

"What's the matter?" Gao Liang was a little surprised.

Xie Siqing smiled wryly, "I can't get along with Luo Sen."

"what?"

"He refused my participation." Xie Siqing said, "But if my name was on his film, I would wake up crying in my dreams."

Then Xie Siqing suddenly realized that it wasn't his name either, it belonged to Yao Shunyu.

"Handsome guy..." Gao Liang said, "It's difficult..."

"Handsome guy, I beg you. Handsome guys don't ask for help easily."

"Bullshit..." Gao Liang thought for a while, "It seems that there are still two groups that haven't started yet due to time constraints. I'll ask if anyone is willing to accept the substitution."

"Thank you."

After hanging up the phone, Xie Siqing went home directly.

This is the legendary urine escape.

Rosen was condescending to him, and he didn't care.But with regard to the film, we cannot compromise.

That night, Gao Liang called.

He said: "Fortunately, you have changed partners."

"Oh?" Xie Siqing was happy, "Who is the new main dish?"

"Zhong Yang."

"..."

Let Zhong Yang be Zhong Yang, be careful, he is always better than Luo Sen.

"He asked you to go to his place tomorrow."

"……Row."

When seeing Zhong Yang again, Xie Siqing couldn't help but sigh in his heart: What kind of evil fate is this.

The more you are afraid of something, the more you will come.

Zhong Yang over there said sarcastically: "Although Xiaolongbao said that you two have time conflicts, I guess you can't get along with others?"

Xie Siqing thought, what do you mean...

"Sure enough, it's your way of doing things."

"..." Xie Siqing didn't say yes or no.

"Don't pay attention to him." Zhong Yang rarely continued, "His family is not happy."

"How come?" Xie Siqing said, "He said he has two sons who live in the United States and Europe respectively. Now the eldest son makes him go to the United States all the time, and the second son makes him go to Europe all the time. Doesn't it seem that they are very filial?"

"Filial piety." Zhong Yang said, "His eldest son is in Europe, and his second son is in the United States."

"..." Xie Siqing asked again, "What about you? What have you been up to lately?"

"The fifth part of "The Well of Time"." Zhong Yang said, "The script has not been finalized yet, and I always feel that it should be deliberated. I don't want to add immature work to one of my favorite series."

Xie Siqing smiled: "Why don't you release 5 this year, and release a 4S of "The Well of Time" first?"

"..."

Xie Siqing asked again: "Well, do you have an idea for the script of the commercial?"

Xiaolongbao liked the post-modern idea I had before, but I thought the audience might not understand it, so it was not suitable for broadcasting.

"I haven't had time to think about it," Zhong Yang said, "but I plan to do something different. The car advertisements are all about how to drive and how to show off. It's annoying to watch."

Xie Siqing bowed his head and thought for a while: "Otherwise, do the opposite?"

"Why do you do the opposite?"

Xie Siqing said: "For example, if a car is broken, the front of the car is hit, the headlights are crooked, and the body is scratched, there is a sentence at the end of the advertisement: the car is just for driving, why should it look like a car? Consecrated like a grandpa, restoring the original meaning of the car."

This is an idea he had thought of before.

Zhong Yang thought for a while: "I like this idea. You and I both go back and think about it, and we can discuss it next time we meet."

"Okay." Xie Siqing immediately became a little excited, "We each want 10, and then delete 19 of them."

"..."

Before Zhong Yang could answer, Xie Siqing's phone rang.

——It turned out to be Rosen.

"Hey."

Rosen yelled directly: "The sudden announcement of a replacement must be caused by you! Why are you talking about time conflicts? You just don't want to continue!"

"..."

Rosen sneered again: "What qualifications do you have to pick on me? I haven't been famous for a few years after graduation. The difference in level can be imagined, and I can also pick and choose with famous seniors?"

Xie Siqing said into the microphone: "I am not as good as the national football team, so I can't say that the national football team is poor?"

"……you!"

"It was me who made an excuse for the time conflict. Xiao Long Bao didn't know the real reason."

After saying this, Xie Siqing hung up the phone directly.

Zhong Yang asked: "Did you provoke him?"

"He will be angry no matter what." Xie Siqing said, "That's it. I probably won't have a day when I have to ask Rosen to help me."

"Maybe there will be a day?"

"That can't be helped." Xie Siqing replied, "Others don't take you seriously, but you can't take yourself seriously with him."

Zhong Yang looked at Xie Siqing and said nothing.

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