Reborn in 95, I unearthed a gold mine after the family split up.
Chapter 273 You're creating a market for split personalities.
Zhang Dong had already walked a few steps and was about to reach the door.
He stopped walking, but did not turn around. At this moment, Zhang Dong's tone was also icy.
"Your mouths are splitting at an excessively wide angle. I believe every well-intentioned creative idea deserves respect."
"You designers from a design company, how can you not understand this? You're just spouting nonsense, mocking our clients. Where did you get your confidence? You'll be slapped in the face in the end..."
After saying these words, Zhang Dong left without hesitation.
The five or six designers behind him were stunned for a moment, then they continued to laugh wildly: "That rich boss seemed really angry just now, haha, what did he say? We got slapped in the face?"
"Haha, I think the one who should be proven wrong is him."
A chubby designer snorted coldly: "You'll eventually see who gets slapped in the face."
Upon hearing Wu Tao's words, the designers standing nearby were all filled with confusion.
This big, fat guy named Wu Tao is the chief designer.
Seeing the puzzled looks on his subordinates' faces, Wu Tao began to explain things to them.
"This boss is very rich. Didn't you guys notice just now that he was very unhappy with what we said? I feel that he is still not giving up."
"Haha, so what if they're not giving up?"
When he saw a tall subordinate asking him a question, Wu Tao curled his lip.
"Needless to say, people don't just eat hairy pork even without us, Zhang the butcher."
"What I mean is, they will definitely look for other design institutes. Maybe then we will have the opportunity to see them get humiliated."
"Haha, Manager Wu, so that's what you meant. Well then, we'll wait and see..."
After leaving the design institute, Zhang Dong was not disappointed, but he felt there was no need to continue cooperating with them.
Since they can't understand my creativity and ideas, then we shouldn't work together if we're on different paths. Besides, there are many design institutes across the country.
Zhang Dong then began traveling all over the country.
However, each time they discussed his ideas, he faced widespread skepticism after they learned about them.
Zhang Dong also knew that the mobile phone market at Dongda University was not booming at the moment. After all, mobile phones are high-end consumer products, and not everyone can afford them.
His idea seems to contradict the current mainstream market sales situation.
After all, even the most basic mobile phone costs several thousand yuan, which is not something an ordinary person can afford.
His idea was to add jade products to the phone, which inadvertently increased the phone's selling price.
Zhang Dong was well aware that this was precisely why he was subjected to relentless ridicule from the designers at these design institutes.
Zhang Dong was also very stubborn this time. His principle of cooperation was that if the other party did not understand, there was no need to continue cooperating.
After all, as a customer, you are the boss.
After the other party produces a product sample according to my design, I will have to pay for it.
Zhang Dong was also puzzled. Were those designers who mocked him out of their minds, or were they drunk? How could their superiors be so intoxicated?
Don't they know that showing off might feel good for a moment, but it will eventually lead to disaster?
Fortunately, hard work pays off.
A few days later, after he explained his ideas at a design institute in southern Yunnan, the institute's director praised him highly.
"Mr. Zhang, I never expected you to have such an outstanding idea. To put it bluntly, what you're doing is splitting the market."
"What, a market for people with split personalities?" Zhang Dong feigned surprise and smiled faintly.
He already knew very well that he had finally found his soulmate, and that was the one standing right in front of him.
"That's right, you're trying to polarize consumers in the market."
Seeing that Director Sun of the design institute agreed with his idea and said these words, Zhang Dong was very excited.
Then look at Dean Sun, who is beaming with pride: "Boss Zhang, your idea is fantastic. It seems you have a very accurate understanding of your product's positioning."
"That is what I just mentioned as a segmented market, which divides the market into two major types: ordinary consumers and high-end consumers. And what you earn is the money of the rich."
Seeing that his ideas were recognized, Zhang Dong couldn't help but look at Dean Sun with new respect.
The term "segmented market" didn't exist in 98, and people generally didn't have this understanding or awareness.
For this reason, those research institutes they had approached failed to recognize their own position and ridiculed themselves relentlessly.
Unexpectedly, at the design institute in this remote area, Director Sun immediately received approval after proposing his idea.
Finding a kindred spirit made Zhang Dong very happy.
"Dean Sun, this is my idea. With this precise positioning and targeting the high-end market, we can set the price of our products higher, so that wealthy people will feel that our products are a symbol of status."
Seeing how detailed Zhang Dong's consideration of the target audience for the product was, Dean Sun gasped in surprise.
"Boss, I admire you for going to such lengths."
"And you're so young. To be frank, when you first came in, I thought you were a salesperson from your company."
"But something doesn't feel right. These kinds of deals are usually negotiated by the boss himself. How could it be your turn as a salesperson?"
"I never imagined you were the company's boss, the famous CEO of such a prestigious company. My apologies for not recognizing you."
"Haha, Dean Sun, you're too kind. You don't know that before, I looked for many design institutes in China, but they were all mercilessly ridiculed by your peers."
"That's why I took a gamble. I will resolutely refuse to cooperate with anyone who does not agree with my design concept."
"But when we finally found you here, you highly agreed with it."
Upon hearing about the misunderstanding and ridicule Zhang Dong had previously suffered, Dean Sun couldn't help but burst into laughter.
"Mr. Zhang, it's mainly because your thinking is too advanced, which is why your peers don't understand you. That's normal, since you've already surpassed the mainstream market's consumption concepts."
“The orders these design institutes are receiving now are all for low-end designs that cater to the mainstream consumer market. What they are eager to do is to keep lowering prices.”
"After all, no matter how high the profit margin is for mobile phones, if only a few units are sold each day, the company's final performance will definitely be poor."
"Therefore, in the mainstream consumer market for mobile phones, there is a trend of continuously penetrating the lower-end market and making low-end products. After all, this is the only way to attract more consumers and make them more affordable."
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