Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

Seeing Wang Ren's nervous expression, Liang Ming smiled and said:

"Director Wang, I haven't finished speaking yet, you don't need to be so nervous."

“As I said, our Golden Winery’s first directly operated store has been handed over to Director Qian and Feng San.”

"In the short term, we really cannot open a second directly operated store to avoid the two stores directly competing with each other."

"But aren't you currently managing Liang's Canned Food Factory for me?"

“You can definitely invest first and open a fruit canning store.”

Hearing Liang Ming's words, Wang Ren hesitated and said, "Boss Liang, the profit margin of this fruit canning store is not as high as that of the Golden Wine store..."

"Director Wang, the profit margin on just selling canned fruit isn't high, but your directly operated canned fruit store can become a 'joint brand store'..."

Liang Ming said.

boom!

Wang Ren's body trembled suddenly, and a look of shock appeared on his face.

"Boss Liang, what do you mean..." Although he was still a little uncertain, Wang Ren asked tentatively.

"The joint brand direct-sale store is a joint venture between Liangji Canned Food Factory and Golden Winery, selling both Golden Winery and Liangji Canned Food Factory's canned goods."

Liang Ming said:

"In this way, we can not only save on franchise fees, but also boost sales of canned fruit by leveraging the Golden Wine."

"After all, this golden wine and canned fruit can be given as gifts."

To take advantage of the reform and opening-up policy in this era, one needs not only diligence and foresight, but also the ability to integrate and utilize resources.

Liang Ming's first pot of gold came from buying mountain products from the village and selling them to restaurants in the city to make a profit.

Sometimes, whether you're in business or politics, you need to know how to leverage existing resources!

"Selling both gold liquor and canned fruit?"

After hearing Liang Ming's words, Wang Ren's face showed a thoughtful expression.

Can combining these two different products really boost each other's sales?

Seeing Wang Ren hesitate, Liang Ming immediately took out his notebook, wrote down a set of data, and said:

"Director Wang, you can take a look at these two sets of data. Director Qian's directly operated store is expected to sell 50 bottles of Golden Wine every day. Assuming a profit of 5 yuan per bottle, the monthly profit is 7500 yuan."

"And even if your joint-venture store can sell 35 bottles of Golden Wine and 200 cans of fruit every day, the profit will still be greater than the profit from Golden Wine alone."

Liang Ming's idea of ​​joint operation is actually the data-driven management concept commonly used in business in later generations.

This concept was still quite rare in the early stages of individual business development in the 1980s.

By making good use of this data-driven business concept, high revenue can be generated quickly.

Upon hearing Liang Ming's words, Wang Ren's face also showed a hint of excitement.

According to Liang Ming's calculations, joint brand direct-sale stores are indeed more competitive than single product direct-sale stores.

"Mr. Liang, you are very knowledgeable and experienced, I will listen to you."

Immediately, Wang Ren spoke to Liang Ming:

"We will cooperate using a joint brand direct-operated store model!"

Hearing Wang Ren's words, Liang Ming smiled and said:

"Director Wang, I can make you the store manager of this joint brand direct-operated store, but I have conditions."

Wang Ren's expression immediately tensed up, and he asked, "Boss Liang, what are your conditions?"

Liang Ming looked at Wang Ren and said seriously, "I promised Director Qian that I would let them be the partners of the first Golden Wine direct-sale store."

"Making you a partner for a joint brand direct-operated store now is a bit of a shortcut. If Director Qian finds out, he will definitely have some objections."

"So, in order to shut Director Qian up, your joint brand store has sales performance requirements!"

Upon hearing Liang Ming's words, Wang Ren trembled. Having performance requirements meant that failing to meet them would result in punishment.

Seeing that Wang Ren remained silent, Liang Ming smiled and said, "What's wrong? Director Wang, do you find this condition difficult?"

"If you find it difficult, then the joint brand direct-operated store project can be put on hold for a while longer."

Wang Ren then seemed to wake up from a dream and quickly said to Liang Ming, "Boss Liang, what are you saying?"

“I know that you letting me open a joint brand direct-sale store is already giving me preferential treatment, and it’s reasonable to have performance requirements.”

"I just don't know what the specific performance requirement is?"

Liang Ming didn't waste any words and said, "The performance requirements aren't difficult. The joint-venture stores need to sell more than 250 cans of fruit and more than 100 bottles of Golden Wine every day."

After hearing Liang Ming's request, Wang Ren pondered for a few seconds.

After a long pause, he nodded and agreed, "No problem, Mr. Liang, we'll do it your way."

Soon, the two parties signed a contract for a "joint brand direct-operated store".

Wang Ren looked at the contract in his hand, his face full of excitement.

This means that he will soon be able to earn more wealth through this "joint brand direct-operated store".

Seeing Wang Ren's excited expression, Liang Ming shook his head and chuckled:

"Director Wang, this is just the first joint brand store. This is just the beginning, but it is definitely not the end for our Golden Winery and Fruit Cannery."

Upon hearing Liang Ming's words, Wang Ren looked up at him and saw the light shining in the latter's eyes, which made him tremble.

He knew that Liang Ming was a person with a long-term vision.

When doing anything, you should think a hundred steps ahead before taking one step.

If he could come up with the idea of ​​directly operated stores and joint stores, he must have already thought through the rest of the process.

“Boss Liang, what do you mean…” Wang Ren asked tentatively.

"Director Wang, I believe you have heard what Feng San just said. People in the provincial capital recognize brands. In the next few years, I plan to use the 'Golden Wine Direct Sales Store' sales model to penetrate the supply and marketing cooperative system in counties, cities, and even the provincial capital."

"I want people to think of going to the supply and marketing cooperative whenever they want to buy liquor."

"I want our Golden Winery's directly operated stores to be all over the surrounding counties and cities!"

Liang Ming said seriously.

His words stunned not only Wang Ren, but also his second uncle Liang Wen and Mao Fang.

They never expected that Liang Ming's goals would be so ambitious.

For Maofang, it would be quite an achievement if Golden Wine could sell well in the surrounding villages.

What Liang Wen wanted was for this Golden Wine to become a well-known liquor product in Taoyuan County.

Unexpectedly, Liang Ming's goal was to expand the Golden Wine business to the entire province.

At the same time, all three of them showed a look of excitement.

Liang Ming's goals are undoubtedly much grander than theirs.

With Liang Ming possessing such courage, they naturally offered their full support.

"Mr. Liang, I didn't expect you to have such lofty goals!"

Wang Ren, looking excited, said to Liang Ming:

"The goal is to promote Golden Wine throughout the entire province, but I'm afraid it will take an unknown amount of time..."

"Little by little, as long as we rapidly expand our joint brand stores, from county to county, from city to city, one day we will be able to cover the entire province."

Liang Ming said with a solemn expression.

As he spoke, he slowly took out a map from his briefcase.

Wang Ren, Liang Wen, and Mao Fang's gazes fell upon a map of Taoyuan City.

The map is covered with numerous dense red markers, each representing the coordinates of the supply and marketing cooperatives at all levels throughout the county.

"hiss!"

Upon seeing the map, Wang Ren and the other two began to breathe rapidly.