Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

"Xiao Ming, you wouldn't be thinking of..."

Uncle Liang Wen swallowed hard, his eyes filled with surprise, and his voice trembled slightly.

"That's right, my goal is to make our Golden Winery and Liangji Canned Food Factory's directly operated stores spread throughout the city, just like supply and marketing cooperatives!"

Liang Ming nodded and said.

Gulu!

Upon hearing Liang Ming's words, even though Wang Ren and the other two were prepared, they still couldn't help but swallow hard.

Although opening a liquor store or a canned fruit store next to every supply and marketing cooperative in the city would not have a devastating impact on the supply and marketing cooperative system.

However, if the system of directly operated stores and joint brand stores is really as large as the city's supply and marketing cooperative system, that would be a truly remarkable achievement.

Over the next few days, Wang Ren, Liang Wen, and Mao Fang began setting up joint brand direct-sale stores according to Liang Ming's plan.

In Taoyuan County alone, there are five jointly operated stores.

These joint-brand stores are all located next to the supply and marketing cooperatives.

Liang Ming's commotion also attracted Qian Jian's attention.

When he figured out that these co-branded stores mainly sold gold liquor and canned fruit, he was only slightly taken aback before becoming indifferent.

Although these joint brand stores also sell gold wine, they also sell canned fruit and other products.

Moreover, these joint brand stores are all located next to supply and marketing cooperatives, and they only target the cooperatives' sales of liquor and canned goods.

For the county's state-run restaurants, the impact wasn't too significant.

"As expected of Boss Liang, he came up with a way to improve the quality of Golden Wine and canned fruit so quickly."

Qian Jian sighed and then, together with his brother-in-law Feng San, focused on running their Golden Wine franchise store.

With the opening of the Golden Wine direct-sale store, and thanks to Qian Jian's deliberate efforts, the business of the Golden Wine direct-sale store has been steadily increasing.

Except for the first day when only 100 bottles of Golden Wine were sold, all subsequent sales exceeded 100 bottles, or even more.

The booming business of Golden Wine's directly operated stores has also attracted the attention of many businessmen.

After seeing the profitability of Golden Wine's directly operated stores, they all approached Golden Winery, wanting to join as franchisees.

Liang Ming accepted all offers and agreed to their joining.

"Mr. Liang, Director Qian's directly operated store has only been open for half a month. Isn't it too fast for us to accept other franchisees so soon?"

"Will Director Qian have any objections?"

Mao Fang spoke up, asking Liang Ming.

Hearing Mao Fang's words, Liang Ming shook his head and chuckled, "Although I promised Director Qian that I wouldn't accept other franchisees so soon, that was half a month ago."

"The business of Golden Wine's directly operated stores is booming right now, and so many businessmen are willing to join us. It's impossible for our Golden Winery to turn them away."

"Furthermore, it will take at least half a month for us to sign cooperation agreements with new franchisees and for them to find storefronts and complete the renovations."

"I gave Director Qian a month to develop the project, which is already quite generous of me."

Hearing Liang Ming say this, Mao Fang said nothing more.

On that day, Liang Ming signed franchise agreements with ten merchants for direct-sale stores of Golden Wine.

These franchisees are all businessmen from several counties and districts near Taoyuan County. They don't open directly operated stores in a very concentrated manner.

Even businessmen who live nearby agree to open their directly operated stores as far apart as possible.

"Here, I wish all your directly operated stores booming business and a constant turnover of goods."

In the conference room, Liang Ming smiled and spoke to the ten franchisees who had just signed their contracts.

Upon hearing Liang Ming's words, the franchisees all offered compliments.

After finally dealing with these franchisees and seeing them off, Liang Ming sat down in his chair and let out a long sigh of relief.

"Accepting ten directly operated franchise stores at once is really not an easy task."

Liang Ming sighed.

"Mr. Liang, the franchise fees brought in by these ten franchisees are no small sum. It wasn't easy, but it's reasonable..."

Upon hearing Liang Ming's words, Mao Fang, who was standing to the side, said with a strange expression.

The franchise fee for Qian Jian's Golden Wine direct-sale store is 1000 yuan.

Mao Fang originally thought that Liang Ming would negotiate the franchise fee based on the ten franchisees who came to discuss the franchise.

Unexpectedly, Liang Ming directly raised the price on the spot, charging them a franchise fee of 1500 yuan.

This is a sudden increase of 500 yuan!

With ten franchisees, that means an extra 5000 yuan in franchise fees were collected.

Unexpectedly, the franchisees agreed without hesitation after hearing about the 1500 yuan franchise fee.

This left Mao Fang speechless; there were so many rich people.

"That's true. Our factory collected 100 yuan in franchise fees in just one day. If word got out, I don't know how many people would be envious."

Upon hearing this, Liang Ming smiled and nodded.

At this point, Liang Ming suddenly remembered something and turned to Mao Fang, asking:

"How is the joint brand store project progressing?"

Mao Fang had wanted to bring this up for a while, and when Liang Ming brought it up, he quickly said, "Boss Liang, our joint brand direct-sale stores of Golden Winery and Liangji Canned Food Factory now have 6 stores open."

"Although their sales volume cannot compare with that of a single brand's directly operated stores, each store can still make several hundred yuan in profit every day."

After listening to Mao Fang's words, Liang Ming nodded slightly and said, "Such a profit is already quite good."

"Next, all we need to do is continue to open new joint-brand directly operated stores."

Mao Fang nodded slightly, then hesitated and said, "Boss Liang, there's something I'm not sure if I should say?"

"Speak your mind directly. There's no need to be coy in front of me."

Upon hearing Mao Fang's words, Liang Ming responded.

“Mr. Liang, our joint brand stores are all located near the supply and marketing cooperatives. Because of this, many leaders of supply and marketing cooperatives at all levels have privately caused us trouble.”

Mao Fang thought for a moment and said:

"Director Wang Ren knows you don't like to cause trouble, so he hasn't taken any action against those supply and marketing cooperative leaders who are trying to cause trouble."

"However, the emergence of our joint brand direct-sale stores has indeed affected the supply and marketing cooperative's liquor business and canned goods sales."

"I think Director Chen of the county supply and marketing cooperative will receive the news sooner or later. Have you thought about how to negotiate with him?"

Mao Fang knew that Liang Ming had a good relationship with Chen Jiu, the director of the county supply and marketing cooperative, so he was somewhat worried about him.

Upon hearing this, Liang Ming remained silent for a few seconds.

Opening a joint brand store next to a supply and marketing cooperative does indeed raise suspicions of "riding on the coattails" of its popularity.

However, the fact that their joint store is doing well also shows that their gold wine and canned fruit products are indeed very strong.

The fact that products from private enterprises are constantly impacting the product space of the state-owned system is also a microcosm of this era.

"Don't worry about this for now. I'll give Director Chen an explanation when he comes to me," Liang Ming said.

Upon hearing this, Mao Fang nodded slightly.

Unexpectedly, at that moment, the conference room door was suddenly opened.

Chen Jiu, the director of the county supply and marketing cooperative, walked out with an icy expression and said to Liang Ming in a deep voice:

"Mr. Liang, you can give me an explanation now!"

"Your joint-brand stores have already affected the normal sales system of our supply and marketing cooperative. You are undermining the state-owned channels!"