Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

But before he could finish speaking, Liang Ming interrupted him.

"Director Qian, there are some things that should be left to the younger generation."

"Besides, I was just testing him, not trying to make things difficult for him, so you don't need to be too nervous."

Seeing that Liang Ming had already said this, Qian Jian couldn't say anything more.

But his gaze still fell on his brother-in-law, Feng San, wondering if Feng San could handle Liang Ming's question.

After hearing Liang Ming's question, Feng San gave it serious consideration.

After a long pause, he finally spoke:

"I think it was a very correct choice for Golden Winery to set up Golden Wine direct-sale stores."

"Golden Winery is indeed renowned in Taoyuan City today, but it does not have its own sales outlets."

"This is not conducive to Golden Wine expanding its reputation."

“In the provincial capital, I saw many foreign brands that, after opening stores, made a big show of promoting their brands.”

"Sometimes, their products are not much different in quality from our small workshop products, but they are much more expensive because of the brand."

Upon hearing Feng San's words, Liang Ming's face showed a strange expression, and he asked:

"Have you been to the provincial capital?"

“I’ve been there a few times, and even worked in the provincial capital for half a year,” Feng San replied.

Liang Ming's eyes lit up.

In this day and age, people who have been to big cities and provincial capitals have a broader perspective than people from small towns.

After all, in those days, only letters, telegrams, and telephones were used to transmit information.

Ordinary people could only learn about the outside world through newspapers and television.

However, many people are busy with work and have no time to read newspapers or watch television.

Sometimes, what's considered a classic money-making scheme in the provincial capital becomes a novel money-making scheme in a small county town.

Therefore, when Liang Ming learned that Feng San had worked in the provincial capital for half a year, he was overjoyed as if he had found a treasure.

"Alright, Feng San, you're qualified to open a direct-sale store for our Golden Winery."

Immediately, Liang Ming spoke up, addressing Feng San:

"You need to solve the problems related to the location and decoration of the directly operated stores yourselves."

"Our Golden Winery is only responsible for supplying the goods!"

"Also, the franchise fee for a directly operated Golden Wine store is 1000 yuan! Is there a problem?"

Upon hearing Liang Ming's words, both Qian Jian and Feng San showed a hint of joy on their faces.

Passing the test of the Golden Winery means they will be the owners of the first Golden Wine specialty store.

No matter what the project is, as long as you monopolize it, you can make a lot of money.

However, they were somewhat shocked when they heard Liang Ming say that the franchise fee for opening a Golden Wine direct-sale store was 1000 yuan.

That's 1000 yuan!

In this era, an ordinary person could only earn three or four hundred yuan a year if they didn't eat or drink.

1000 yuan is the savings of an average person for three or four years.

"Mr. Liang, is the franchise fee really that high?"

Before Feng San could speak, Qian Jian, who was standing to the side, spoke up.

"Is it a lot? This is our Golden Winery's first directly operated store."

Seemingly anticipating Qian Jian's question, Liang Ming smiled, pointed to Wang Ren beside him, and said:

"Director Wang, as you know, he's the director of my fruit canning factory. When he heard that my Golden Winery was opening directly-operated stores, he immediately wanted to franchise."

"I only talked to you today because I promised you first."

"If you think it's expensive, you might as well ask him if he thinks it's expensive?"

Wang Ren, standing to the side, chimed in cooperatively, "I don't think a franchise fee of 1000 yuan is expensive."

“Our Liangji Canned Food Factory’s directly operated stores can sell thousands of cans of fruit a day, with a daily turnover of several thousand yuan.”

"Even disregarding profit, it's still several hundred yuan a day."

"You can earn back the 1000 yuan franchise fee in just a few days."

Upon hearing Wang Ren's words, Qian Jian smiled helplessly and said, "Director Wang, your canned fruit isn't that expensive, just over a dollar a can, it's incomparable to this Golden Wine."

Upon hearing Qian Jian's words, Wang Ren smiled and said, "Director Qian, you are the director of a state-run restaurant, so you should know very well that there is no shortage of wealthy people in this world."

"You know how much this Golden Wine sells in restaurants every day."

“If we carefully estimate, even if the sales volume of Golden Wine in these directly operated stores is only 30% of that in restaurants every day, it is still an astonishing number.”

Upon hearing Wang Ren's words, Qian Jian fell silent.

It must be said that what Wang Ren said makes a lot of sense.

Just based on the name of the Golden Wine Direct Store, the liquor business in the store is bound to be good.

If they miss this opportunity, they don't know when their family will be able to get rich again.

Thinking of this, Qian Jian stopped talking and said to Liang Ming:

"Mr. Liang, we've paid the franchise fee!"

"However, I have one condition..."

Upon hearing Qian Jian's words, Liang Ming countered, "What are the conditions?"

“I want to open this directly operated store next to our state-run restaurant,” Qian Jian said.

Upon hearing Qian Jian's words, Liang Ming immediately understood what he meant and said:

"Director Qian, are you planning to leverage the customer traffic of state-run restaurants to boost the business of your directly operated stores?"

Currently, the price of Golden Wine at the county-run restaurants is 1 yuan higher than the suggested retail price of Golden Winery due to its scarcity.

Diners eating at state-run restaurants felt a pang of pain at the price increase, but it was still within an acceptable range.

After all, it's reasonable that drinks are more expensive when eating out than when dining out.

The Golden Wine sold in directly operated stores must be sold at the suggested price of 25 yuan.

This is undoubtedly a huge attraction for drinkers who have just finished eating at the county-run restaurant.

"Mr. Liang, don't worry. Customers who come to the restaurant to eat must consume their drinks at the restaurant. The directly operated stores are only open to customers who have finished eating and are leaving."

Seemingly worried that Liang Ming might misunderstand, Qian Jian added an explanation.

Upon hearing Qian Jian's words, Liang Ming nodded slightly and said:

"No problem, I agree to your terms."

"As long as the directly operated stores do not violate the rules we have set, everything is negotiable."

Upon seeing Liang Ming nod in agreement, both Qian Jian and Feng San showed a hint of joy on their faces.

The two parties immediately signed a cooperation agreement.

After receiving the contract, Qian Jian and Feng San paid a franchise fee of 1000 yuan and left the Golden Winery. They planned to return to the county's state-run restaurant and find a shop nearby to open a directly operated store.

After Qian Jian and Feng San left, only Liang Ming, Liang Wen, and Wang Ren remained in the conference room.

Wang Ren looked at Liang Ming with anticipation and said:

"Boss Liang, Director Qian and his team have opened the first directly operated store. Can I open a second one?"

"Will my franchise fee also be calculated at 1000 yuan?"

Upon hearing Wang Ren's words, Liang Ming smiled and said:

"Director Wang, according to the rules, since Director Qian and his team have already opened the first directly operated store, it's not appropriate for our Golden Winery to recruit a second franchisee in the short term..."

Upon hearing Liang Ming's words, Wang Ren's face immediately showed a look of tension: "Boss Liang, you promised me before..."