Reborn in 1985: From Selling Braised Duck to Becoming the World's Richest Man

"Second Uncle, Deputy Factory Director Mao, I wonder if you've heard about my Liangji Canned Food Factory setting up a direct-sale store for canned fruit?"

Instead of answering their questions directly, Liang Ming asked them a question in return.

Uncle Liang Wen and Mao Fang both nodded in agreement when they heard Liang Ming's words.

Shitou Township and Taoyuan Township are adjacent to each other, and they both know about the well-known private enterprises in the two townships.

In addition, Liang's Canned Food Factory is Liang Ming's business, so they naturally pay attention to what's going on at Liang's Canned Food Factory.

During this period, I heard that the fruit canned goods direct-sale stores set up by Liangji Canned Food Factory are doing very well.

"Boss Liang Ming, we naturally know about Liang's Canned Fruit Factory's directly operated fruit canning stores, but what does that have to do with the sales of our Golden Wine Factory's Golden Wine..."

Mao Fang spoke first, addressing Liang Ming.

He seemed to realize something halfway through his sentence and asked Liang Ming, "Boss Liang, do you mean that our Golden Winery should also open a Golden Wine direct-sale store?"

Upon hearing Mao Fang's words, Liang Wen's eyes lit up.

"That's right, if canned food factories can open their own canned food stores, why can't our liquor factories do the same?"

Seeing that Mao Fang and his second uncle Liang Wen had both understood his meaning, Liang Ming's lips curled into a smile, and he said:

"It seems you all understand what I mean and agree with my idea?"

Liang Wen and Mao Fang nodded simultaneously, saying, "We both agree."

"Opening a direct-sale store for Golden Wine can bring new sales channels and new sales volume to our factory, so we have no reason to object."

Mao Fang spoke first.

Liang Wen, standing to the side, nodded and added, "That's right. If canned goods can be sold at direct-sale stores, there's no reason why our Golden Wine can't make money."

Liang Ming smiled and said, "Opening directly operated stores is not only for making money, but also for the reputation of our Golden Winery."

"Enhancing brand awareness is secondary; the most important thing is that the price of our Gold Wine in our specialty stores is the official guide price."

"We can let consumers know that our Golden Wine is only 25 yuan a bottle."

"What price other wine merchants sell our Golden Wine at is none of our business."

"At the very least, we must establish our reputation there."

Upon hearing Liang Ming's words, both Liang Wen and Mao Fang's eyes lit up.

Since the number of partners collaborating with the Golden Winery has increased, the price of Golden Wine on the market has become somewhat chaotic.

Although the Gold Distillery has already set the ex-factory price and the suggested retail price.

However, many merchants do not sell at the recommended retail price of 25 yuan per bottle.

After all, Golden Liquor is currently very popular in Taoyuan City, and it's hard to find even a single bottle.

In this situation, the market price of Golden Wine is artificially inflated.

If this continues, it will not be good for the reputation of the Golden Distillery.

"Mr. Liang, your suggestion of opening a direct-sale store for Golden Wine is fantastic. I think it's a great thing for our Golden Winery."

Mao Fang spoke first.

Liang Wen, the second uncle standing to the side, also nodded and said:

"Xiao Ming, the matter of the Golden Wine direct-sale store should not be delayed. We need to set it up as soon as possible."

Hearing his second uncle Liang Wen's words, Liang Ming smiled and said:

"Second Uncle, the Golden Wine direct-sale store business cannot be done well by our winery alone."

"We are a liquor supplier, and we are only responsible for supplying the liquor. The matter of selling the liquor should be left to the professionals."

Upon hearing Liang Ming's words, a look of hesitation appeared on Liang Wen's face:

"Xiao Ming, what do you mean by that?"

“I have already spoken with Director Qian Jian of the county state-run restaurant. He will arrange for someone to come and discuss cooperation with our Golden Winery.”

Liang Ming immediately began to explain:

"At that time, they will provide the funding and resources to set up directly operated stores."

"What we need to do is provide naming rights and supply the wine."

Upon hearing Liang Ming's words, both Liang Wen and Mao Fang showed a look of doubt on their faces.

"Xiaoming, do you mean that our winery will not sell the wine itself, but will hand over the sales rights to the distributors of our directly operated stores?"

Liang Wen spoke first.

“That’s right,” Liang Ming nodded.

"But if this happens, won't the people in the directly operated stores also inflate the price of liquor, just like the liquor merchants outside?" Mao Fang said with some concern.

Liang Wen also nodded, his brows furrowed with worry.

"This is where we need to impose restrictions."

Liang Ming smiled and said;

"Our directly operated stores that cooperate with Golden Winery must strictly sell Golden Wine according to our suggested retail price."

"In directly operated stores, there are also limits on the amount of Golden Wine each customer can purchase."

“If a merchant in a directly operated store violates our rules, we have the right to stop supplying Golden Wine.”

"I believe that under such strict requirements, they will definitely follow our rules."

Upon hearing Liang Ming's words, both Liang Wen and Mao Fang nodded.

According to Liang Ming, this method does indeed allow directly operated stores to effectively control the price of Golden Wine.

"Xiaoming, you are knowledgeable, we will listen to you."

Second Uncle Liang Wen said.

Mao Fang, who was standing to the side, also nodded.

Neither of them had any objection to Liang Ming's decision.

After chatting for a while, Liang Ming left the Golden Winery.

the next day.

Qian Jian brought his brother-in-law to the Golden Winery to discuss with Liang Ming the intention to cooperate on the direct-sale of Golden Wine.

In addition, there is Wang Ren.

"Boss Liang Ming, this is my brother-in-law, Feng San. You can just call him San'er."

Qian Jian took the initiative to introduce Liang Ming as his brother-in-law.

As soon as Qian Jian finished speaking, Feng San also spoke earnestly to Liang Ming;

"Mr. Liang, I've heard so much about you! My brother-in-law has mentioned you more than once!"

He said you are an excellent businessman who has amassed countless assets at a young age, and that I should learn more from you.

Upon hearing Feng San's words, Liang Ming smiled.

Qian Jian's brother-in-law is quite eloquent; judging from his shrewd eyes, he seems like a businessman.

Making him the manager of the Golden Winery's directly operated stores would be a good choice.

"Since you're one of Director Qian's men, I won't stand on ceremony. Feng San, do you know why your brother-in-law brought you here today?"

Liang Ming looked at Feng San and asked.

Upon hearing this, Feng San nodded quickly and said, "I know. My brother-in-law said that the Golden Winery is going to set up a Golden Wine direct-sale store and is currently attracting investment."

"So tell me, what do you think of the Golden Wine direct-sale store project? Is it good or bad...?"

Liang Ming spoke up.

Although he was Qian Jian's brother-in-law, he still wanted to test him.

"Boss Liang, didn't you promise me..."

Upon seeing that Liang Ming was going to test his brother-in-law, Qian Jian couldn't help but speak up.