Rebirth 2004: I can make money by writing.

Thursday,

The store officially started its marketing activities.

The store manager temporarily hired four students to work part-time distributing flyers and posting posters on the school bulletin board to promote the special theme of the hot pot restaurant.

These days, health-preserving hotpot bases have become a popular choice in stores.

The health-preserving hotpot base of Renjianyanhuo is further divided into two flavors: Guifei Health-preserving Hotpot and Emperor Health-preserving Hotpot.

Not many students and teachers knew that a new hot pot restaurant had opened outside the school. Today's publicity activities greatly increased the number of people who knew about it, and many teachers and students developed a strong interest in this worldly experience.

However, detailed information such as price was not printed on the leaflet.

When most students who wanted to try it out saw the actual pricing, they were still discouraged. Most students said the price was too high, and a small number of students even complained that the boss was too unscrupulous.

Although the prices were high, when they saw the store's unique decoration style, they were instantly attracted by the romantic and warm atmosphere of the store.

Those students who have a certain purchasing power still decided to go into the store and try it out.

At noon, the passenger flow increased significantly compared to yesterday.

During the first two days after the original price was restored, there were only a few tables of customers during this period.

At noon today, the number of guests reached more than a dozen tables, which shows that the effect of this marketing strategy is very significant.

Of course, the publicity costs are not low either.

The store manager hired four beautiful young students to distribute flyers for two days, paying each person 35 yuan per day, for a total labor cost of 280 yuan.

As for the cost of printing flyers, the price of printing A4 color copies of 1,000 copies at a printing factory was 65 yuan. I printed 5,000 copies, and including the design fee, the total cost was 350 yuan.

In addition, there are some large promotional posters, which cost a lot of money.

After comprehensive calculation, the total publicity cost of this marketing campaign is about 700 to 800 yuan.

Although the cost is not low, the increase in passenger flow shows that this investment is worth it.

Hao Qiang didn't use any dirty tricks yet, and asked the students to send the materials directly to the dormitories.

This is the most direct and effective way to reach target customers, and the publicity effect will definitely be better, but it will also cause some students to scold you.

In the evening, the store's customer traffic exploded.

After closing, the settlement was made and there were 50 tables on the table that day with a total turnover of 5650 yuan.

After deducting advertising expenses, the gross profit is close to 3,000 yuan.

After deducting labor and rent, the profit for that day was just over two thousand.

Perhaps the customers wanted to try something new, so although the marketing activities continued the next day, there was a slight decline in sales.

5300 yuan!

On the third day, no more flyers were distributed. The publicity efforts had already been sufficient, and further investment would probably have little effect.

However, thanks to the increase in customer flow on Saturday, the daily turnover reached a new high of 6100 yuan.

At the same time, more and more students learned that the owner of the Renjianyanhuo hotpot restaurant was Hao Qiang!

Since the end of military training, Hao Qiang has been a hot topic on campus.

This surprising news quickly spread in the student dormitory and became a hot topic among students after dinner.

For example, a sophomore girls’ dormitory in the School of Humanities.

"Do you know that amazing singer and dancer Hao Qiang? He invested hundreds of thousands of yuan outside of school to open a hot pot restaurant. He's so rich."

"What? An investment of hundreds of thousands of yuan? Could he be a rich second-generation? What's the name of his hot pot restaurant?"

"Worldly fireworks, I also brought back a flyer." The girl took out a colorful flyer from her backpack and handed it to her roommates to circulate.

After watching it, the roommates became even more gossipy.

"The name of the shop is quite artistic. I'll go and try it someday."

"But I heard the average cost per person is quite high, around 40 yuan."

"Forget it, I can't afford it." A girl who was living in financial difficulty sighed.

"The environment is great, perfect for couples dating, and there are also birthday-themed private rooms."

"Wow, if you have time, let's go and take a look." Some girls were still interested.

……

In the first few days of the marketing campaign, only the students in Hao Qiang's class knew that he had opened a hot pot restaurant, but then the news quickly spread to other classes, and the number of people who knew about it quickly grew to two or three hundred.

By Saturday night, the number of people who knew about it had reached two to three thousand.

The speed at which the news spread shows Hao Qiang's influence and appeal among students.

On Sunday, many students came to consume, and Renjian Fireworks ushered in its peak revenue since its opening.

The sales revenue on that day exceeded 8,000 yuan!

If Hao Qiang had not performed singing and dancing before, it would have been difficult for him to win the favor of most students in a short period of time.

In addition, when Hao Qiang sees students greeting him, he also responds enthusiastically.

If this is not the case, some students may feel jealous or even disgusted with the entrepreneurial students after learning that they have started their own business.

They would think: "Why should we go to a shop opened by a rich second-generation businessman?"

Why?

I also think: "Haha, using my parents' money to start a business, what's so great about that?"

This negative emotion is likely to affect the reputation and performance of the hot pot restaurant.

However, Hao Qiang conquered all the freshmen with his versatility. Many students admired and even worshipped him.

It’s like a big star opening a restaurant. Everyone will be curious and go there to check it out, thus making purchases.

Hao Qiang’s case is exactly the same as a celebrity opening a store.

Hao Qiang's previous performances established his personal brand among students and accumulated a lot of popularity, which laid a solid mass foundation for his hot pot restaurant marketing.

When he converted this influence into actual marketing actions, he created a hot scene of "human fireworks".

Of course, this is no coincidence!

But Hao Qiang had already considered this step when he was performing.

Wu Hai and the shop assistant heard students calling Hao Qiang "God of Song" and "King of Dance", but they didn't know why.

When the students told Wu Hai, he was shocked again: Hao Qiang is good at singing and dancing?

How come he doesn't know.

Maybe it's not just this incident. There are many mysteries about Hao Qiang in the past few months. His grades suddenly improved, maybe he was deliberately hiding his shortcomings.

Hao Qiang knows how to trade stocks, maybe he is lucky.

There were some things that shocked Wu Hai, and what upset him the most was that this bastard actually became handsome!

They agreed to stay single together until graduation, but he ended up secretly hooking up with Han Qingying.

No, maybe they are having an affair!

He went to ask Hao Qiang: "Qiangzi, how come you can sing and dance? And you're so good at it?"

Hao Qiang just smiled and replied: "Haha, there's so much you don't know about the Dead Sea!"

Wu Hai could only curse inwardly: Damn, you show-off.

Hao Qiang understood Wu Hai's inner confusion, but he didn't want to explain too much. Some things became less clear the more they were explained, so he just let him guess.