Rebirth 2004: I can make money by writing.

Unsurprisingly.

After Renjian Yanhuo Hotpot Restaurant restored its original prices, the number of customers dropped sharply again.

Cut in half!

At the end of the day, there were only 13 tables open!

The store seemed unusually calm.

So pitiful!

However, it is gratifying that after the original price was restored and the unit price increased, the gross profit margin increased significantly!

Although the turnover on that day was only 1500 yuan, the gross profit was around 900 yuan, barely maintaining a balance between income and expenditure.

Seeing this situation, Hao Qiang was quite satisfied.

After all, hot pot restaurants have not yet carried out large-scale publicity and promotion.

From the positive feedback from customers, it can be clearly felt that his hot pot tastes very good, and these customers may be repeat customers.

It will definitely take some time for repeat customers to come back.

Colleagues saw that Renjian Yanhuo's business had plummeted and were talking about it.

"I don't know how long it can last. It might close in a month!" someone asserted.

"Alas, the catering business is not that easy to do. This young man's hundreds of thousands of dollars will be wasted." Someone shook his head and sighed.

"Haha, maybe they have enough money and just treat it as a workout." Some people speculated with a gloating smile.

Everyone is in their own way, and everyone should be at peace.

Although some of the comments are harsh, they also reflect the cruel competitive reality of the catering industry.

Zhang Fu, the owner of Muxiangyuan, and Liu Gui, the owner of Yipintang, saw that the business of Renjian Fireworks was not very good, and were glad that it would not have much impact on their own business.

In order to discourage new store openings, they also launched a three-day discount event.

Although customer flow has increased, actual revenue is not as ideal as it would be without discounts.

What worries them most is that the young boss has strong financial support from his family.

If the other party does not care about profits and engages in vicious price competition, it is very likely that they will be kicked out of the market. This possibility is not impossible.

Hao Qiang, seeing that the store staff have gradually adapted to their respective job responsibilities, plans to launch the second phase of the marketing strategy in two days.

Through these few days of operation, he has roughly figured out the impact of prices on consumers.

When many customers hear the price, no matter how it tastes, they think it is not cost-effective and will not step into the store at all, just like when they hear the high price of Hidilao, they will not try to consume it.

After all, the hot pot restaurant he opened is not in a high-consumption area, and he just selects customers in a targeted manner.

Judging from the overall feedback from customers, if the taste score of Renjian Fireworks Hotpot is 100 points, Muxiangyuan can only get 80 points, Yipintang 75 points, and other cheap hotpot restaurants can only get 50 or 60 points.

It can be seen that the taste advantage of Renjian Fireworks is still very obvious.

Hao Qiang also knows that a simple pricing strategy is not a long-term solution. The key lies in comprehensively surpassing competitors in terms of quality, taste, service, etc., and adopting an emotional strategy to win consumer recognition with differentiated advantages, thereby consolidating market position and improving profitability.

Now, he is looking forward to the second phase of marketing strategy the day after tomorrow to see if he can attract more customers.

Wednesday is the second day after fireworks return to their original prices.

Business at noon was slightly better than yesterday, as one table was recommended by a friend.

Couples account for one-third of the customer base.

That afternoon, Hao Qiang invited leaders from the industrial and commercial and health departments to a dinner, with a total of four people attending.

The leaders of the two departments were willing to honor him mainly because Hao Qiang was very capable and tried his best to send consumption coupons for the hot pot restaurant to their families. It was not a problem to have two free hot pot meals, and it also avoided causing any trouble to the leaders.

In addition, Hao Qiang is an outstanding student of CUHK, and his self-employment has won him a lot of respect. They dare not underestimate him and think that after graduation, even if Hao Qiang does not do business, his future development prospects will be worse than theirs.

Hao Qiang also revealed his next idea, which is to set up a factory, and maybe ask them for help in the future.

Isn’t this just attracting investment? These leaders are happy about it.

For these leaders, it is undoubtedly a pleasure to be able to establish connections with potential and ambitious young people in advance.

At the banquet, Hao Qiang prepared cigarettes and good wine, spoke sincerely and with a respectful attitude. His hospitality and thoughtful arrangements won unanimous praise from the leaders present.

After the dinner, the leaders left the world with satisfied smiles.

Hao Qiang stood at the door of the store, watching their backs as they walked away, feeling a little complicated.

Ultimately, it all depends on the person.

If they are ordinary restaurant owners, they may not be willing to attend the banquet.

Walking back to the store, Hao Qiang leaned on the sofa to rest for a while. He drank six or seven taels of white wine and was a little tipsy. The chef made him a bowl of sobering soup.

Looking back, those two department heads were very careful with their words and were very smart.

Hao Qiang didn't ask them to help him, he just wanted them to avoid causing him any trouble.

After sobering up, Hao Qiang returned to his rented apartment, took a shower, and continued writing.

He knew that in order to realize his dream, in addition to maintaining good interpersonal relationships, he also needed to constantly improve his hard power.

At ten o'clock in the evening, the store manager Yang Qiuhong reported the day's sales to him on time.

1760 yuan!

Hao Qiang felt pretty good about it. He decided to take it slow. It wasn't an illegal business, so there was no way he could get rich overnight.

After listening to the store manager's report, he gave him the task of starting the promotion tomorrow and began to implement the second marketing strategy:

【1Distribute flyers inside and outside the school to increase awareness;

2. Add couple packages and birthday themes;

3. After the first purchase, you will receive a coupon, and the next purchase will be 9.5% off. Each additional purchase will be reduced by 0.1%, with a minimum discount of 8.8%;

4. Provide different discounts based on the average per capita consumption amount to stimulate customers' desire to consume.

9.5% off for every 60 yuan spent per person; 9% off for every 100 yuan spent per person.

In order to implement this marketing strategy, Hao Qiang has prepared promotional materials such as flyers and coupons in advance.

After completing the second phase of the strategy, if the results are not good, there is a third phase.

Now, Hao Qiang and the store manager are full of expectations for the effectiveness of the second strategy.

In addition, after the store resumed normal business hours, Hao Qiang resumed his normal life of attending classes and gaining experience. He only went to the store to check on the situation after school in the afternoon and when the store closed at night.

At present, his writing system is still 60 words away from being upgraded to level 6.

【Writing system】

Level 5: 440/500 million (Words already written/Number of words required for upgrading)

System Level 5: Every 1 words written = 2000 yuan reward

Amount available for withdrawal: RMB

[Wealth: RMB (including unwithdrawn cash and unrealized stocks calculated based on purchase value)]

[Memory: 20] (Top)

Thinking Ability: 17 (Upper Middle)

【Appearance: 16】(Above average)

[Constitution: 11] (Medium)

【Four-dimensional attribute: 64】

……

Open the website to check the stock price of Moutai, it has now risen to 62 yuan.

Currently, he holds a total of 115 Moutai shares, with a total purchase cost of 55.23 yuan and a current book value of 72.3 yuan.

If sold, you can indeed make more than 100,000 yuan.

The total investment in the hot pot restaurant is nearly 35 yuan.

Qiu Yuqing lent him 300,000 yuan, and Hao Qiang withdrew tens of thousands of yuan from Golden Finger, which was just enough for investment needs, and he did not sell any stocks.

As for the entertainment company, it will take some time to get the money.

He only kept a portion of the money he earned from writing, and threw most of it into the stock market.

When his writing level reaches level 6, he will get 6 free attribute points, which can increase his four-dimensional attribute value by 3 points.

Currently the four-dimensional attributes are already at 64 points, only 1 point is left. Then we will make it 65 points and open the level 2 technology store.

He was somewhat looking forward to and curious about what technologies the Level 2 Technology Shop would have.