Rebirth 2004: I can make money by writing.

On that day, domestic media reported extensively on the future release of ES6.

No matter which website you open, you can see news about it.

This wave of reports includes public relations articles carefully prepared by Future Technology Group.

This concentrated bombardment publicity strategy is not only more effective than traditional TV advertising, but also greatly reduces costs.

Major media outlets rushed to report:

The future ES6 is coming out: standard version is 45.8 yuan, high version is 50.8 yuan

What are the strengths of the future ES6, priced at 50 yuan?

With an ultra-long driving range of 650 kilometers, the ES6 will dominate the world in the future.

Hao Qiang's Personal Interpretation: New Black Technology New Energy Vehicles

The ES6 will lead the new energy trend in the future, with configurations comparable to million-dollar luxury cars.

ES6 pre-sales start on September 1st, sales forecast sparks heated discussion

……

There are reports, photos, videos, and test drive experiences from well-known car reviewers, which fully demonstrate the charm of ES6.

Feng Xing, a blogger on the Autohome platform, commented: "The car accelerates very smoothly and quickly, just like a sports car, but the interior is very quiet. It navigates potholes with great stability and agility, which is unmatched by most million-dollar luxury cars. I'm not exaggerating; you'll know after a test drive."

Mr. Cang, a blogger on the Yiche.com platform, said humorously: "ES6 will be very dangerous in the future!

I stepped on the accelerator and before I knew it, the speed was over 100 kilometers per hour, and it was so quiet that there was no sound at all!

Baoma's owner, Mr. Zhang, said: "To be honest, I have always looked down on domestic cars, but after test driving the ES6, my view has completely changed.

It’s not that good cars can’t be made in China, but that most domestic car companies don’t put enough effort into making them.

The core technologies of the future ES6 are all independently developed, and many technologies have reached the international top level. The car is a good car, and its intelligence and comfort surpass cars priced at 600,000 to 700,000 yuan.

However, the price is still a bit high, and I am not optimistic about sales.”

A car enthusiast said: “I haven’t test driven it, but I have seen the actual car.

The car is nice, but I choose the Baoma x3.

I'm afraid that if I drive it on the road, my friends will say I'm wasting my money on a domestic car!"

……

As reports about the future of ES6 flooded in, netizens were attracted and curiously clicked to read related articles.

Most of these reports are full of praise for the ES6, and the only controversial point seems to be its slightly high price.

This is much better than before. At that time, the future ES6, whose appearance was only announced, was always ridiculed by netizens, who asked why it could be sold for 500,000 or 600,000 yuan.

In the next few days, the ES6 continued to occupy the hot search list, and even netizens who could not drive had heard of this car.

Although most people approve of the ES6's performance and design, the price issue remains a focus of discussion.

Some netizens believe that as a domestic car, the price of ES6 should be controlled below 200,000 yuan.

However, this view was quickly criticized by most netizens:

"Some people have been kneeling to foreigners for so long that they forget their ancestors were Chinese."

"Most of those who say this car is bad can't afford it, and Hao Qiang doesn't expect them to buy it."

"The cost of making a car is over 300,000 yuan, yet they still sell it for 200,000 yuan. Some people are just wishful thinking."

"It's so hard to find a real car manufacturer in China that can compete with international brands. Even if you don't buy them, there's no need to mock them."

This discussion also reflects the changing attitudes towards domestically produced high-end cars.

Li Jun is the owner of a small processing factory in Wencheng, with an annual profit of around 300,000 to 400,000 yuan.

He originally planned to buy a BMW 5 Series to improve his business reputation.

But after learning about the future configuration of ES6, his interest in the BMW 5 Series suddenly waned.

In the circle he is in, BBA brand cars are already very common, and the 5 Series can hardly attract attention.

In comparison, top-level new energy vehicles worth hundreds of thousands of dollars can really catch people's eyes.

No matter if a person is worth tens of millions or one or two million, driving the Future ES6 certainly won’t reveal his approximate net worth, but it will definitely not be low.

After all, the Future ES6 is currently the best new energy vehicle, and no matter how rich you are, you can’t buy anything better.

In addition, as a business owner who often needs to travel for business, Li Jun drives tens of thousands of kilometers every year.

Compared with traditional fuel vehicles, new energy vehicles can save him a lot of fuel costs.

He estimates that the money saved over ten years could almost buy a new car.

After careful consideration, Li Jun finally decided to purchase the Future ES6.

Zhang Bo is a manager of a foreign company in the business world. His annual income is 300,000 to 400,000 yuan, which makes him a high-income worker in today's society.

As a young man, he is very open to new things and is planning to change his car recently.

The publicity of the future ES6 attracted Zhang Bo's attention, and he believed that this car is very suitable for family use.

When traveling or fishing on the weekend, the car's external power supply can be used for lighting and charging laptops. The back seat can also be folded down for camping without worrying about fuel consumption.

This multifunctional and stylish car meets the needs of young people like him.

There are many consumers like Li Jun and Zhang Bo who have the same idea.

Their families have considerable incomes and high demands on quality of life.

Some business owners don’t even care about the price. As long as the product is good, they are willing to try it and try something new.

The target customer group of ES6 in the future is not the general public, and it is indeed difficult for the general working class to afford it.

However, considering that the maintenance cost of ES6 is low and the down payment is only about 150,000 yuan, people with an annual income of more than 100,000 yuan are also beginning to be tempted.

These potential buyers came to inquire about the details.

On September 1, ES6 officially opened for pre-order.

Future Technology Group announced that the vehicle has entered the mass production stage and customers can pick up their vehicles without having to wait for a long time.

ES6 has passed the review and filing of the Ministry of Industry and Information Technology, obtained model approval from the public security department, 3C certification from the quality inspection department, and review from the environmental protection department, and is fully qualified for listing.

The handling of these procedures has received strong support from local government departments.

After seeing the performance parameters and pricing of the future ES6, some automotive colleagues were shocked, while others ignored it.

For example, the senior executives of the domestic Baoma Automobile Company think the car is good, but with such a high price, they estimate that not many Chinese people will buy it.

Of course, there are some concerns.

After all, the configuration is real, what if it really becomes popular?

Hao Qiang doesn't play by the rules.

Nowadays, the media are all optimistic about the future of ES6. Even if it is just public relations, they are doing a good job.

They are not stupid, it's just a matter of their own interests, so let's wait and see.

The chairman of Volkswagen, seeing that future cars have been in the hot news for many days, also expressed his support for the development of domestic cars.

Of course, this is just a statement.

If Volkswagen Shanghai wants to develop new energy vehicles in the future, it may also purchase lithium batteries from Future Technology Group, which can be regarded as making friends in advance.

Today, Hao Qiang is the richest man in the country.

Although there is a competitive relationship among everyone, they are still harmonious on the surface.

Only those with a mental problem would offend others for no reason.

A week after the new car launch, the management of Future Motors began driving ES6 to and from get off work, becoming the first group to enjoy the benefits of the new car.

Although Hao Qiang did not force employees to use his own brand of cars, the management understood that it was not appropriate to work in his own car factory while driving a competitor's car, not to mention that the company provided cars.

All the cars of Future Technology Group’s management team have been replaced with ES6.

Han Qingying and Qiu Yuqing also each owned a customized version of ES6.

At the same time, hundreds of directly-operated stores across the country finally welcomed new cars and test drive cars for customers to experience.

After the test drive, customers generally reported satisfaction, and those who wanted to change their cars were eager to place an order.

Recently, the sales team of Future Automotive Company has been conducting roadshows across the country, allowing more and more car enthusiasts to get close to the new cars.

However, the booking channel has not yet been opened and is scheduled to start on September 1st.

It’s a carefully crafted sales tactic designed to build momentum for subsequent sales.

The sales warm-up and prelude are relatively long.