Rebirth 2004: I can make money by writing.

Hao Qiang hadn't noticed the mood of some guests under the stage.

In his opinion, the intelligent system of the future ES6 is really average.

If there were good chips, the autonomous driving function would immediately reach level L2, just like the new energy vehicles of later generations.

He continued: "Finally, let's talk about the safety performance of the future ES6.

The future ES6 will adopt a 'safety cage' body structure, absorbing more than 2300kN of frontal collision energy.

The battery pack adopts a high-strength alloy shell and a honeycomb internal structure to effectively protect the battery safety.

In addition, the ES6 is equipped with 10 airbags to provide all-round protection for passengers.

......"

On the big screen, there is also a braking test video of the future ES6, which has reached an excellent level.

In addition, collision tests, rollover tests, and water immersion tests were conducted, and several vehicles were directly scrapped.

He's so damn rich!

And it’s a new energy vehicle, who would dare to do it?

There is video and there is truth, it is not an exaggeration.

Hao Qiang will definitely post this video on the Internet.

Otherwise, it's a waste of money.

“Okay, everyone is very concerned about its pricing.

The standard 75-degree battery has a CLTC comprehensive operating range of 520 kilometers, and the suggested price is 45.8 yuan!

High-end 100-degree lithium battery, 650 kilometers of range, and a suggested retail price of 50.8 yuan!

This price is after deducting government subsidies.”

As soon as Hao Qiang finished speaking, the guests at the scene were in an uproar.

This price is really not cheap!

Of course, it is also much lower than the expected price.

Just saying, is it worth the price?

If you compare it based on the configuration, it is indeed worth the price.

But it is a domestic car!

If it is an imported car, it is reasonable to sell it for 700,000 to 800,000 yuan.

After all, many of its configurations are better than those of BMW x3, x5, Mercedes-Benz GLC and GLE.

Especially intelligent!

Hao Qiang has calculated the future cost of ES6.

Take the standard ES6 as an example, excluding the R&D costs,

The purchase cost of a 75 kWh ternary lithium battery is RMB 7.5 (Galaxy New Energy's cost is RMB 4.5);

A set of driver assistance system sensors costs about 1 yuan and is sold on the market for 4.1 yuan.

The other manufacturing costs of ES6 in the future will be approximately 16 yuan.

Therefore, including the lithium battery, the manufacturing cost of the standard future ES6 is about 24 yuan.

The manufacturing cost of a high-end future ES6 is approximately 27.5 yuan.

This cost is very high.

In later generations, for a new energy vehicle with a suggested retail price of 35 yuan, the manufacturing cost is usually between 60% and 70% of the selling price, which is about 21 to 24.5 yuan.

Note that this is with lithium battery subsidies, and you can save tens of thousands of yuan more.

The Future ES6 is not much different from the later Weilai ES6, except that the interior is slightly better.

The standard configuration of the ES6 is priced at 33.8 yuan, which is estimated to be 32.5 yuan after deducting the discount.

Of course, Weilai Company was brought down by the battery swap station.

如果未来ES6年销量达到10万辆，5年总销量达到50万辆，研发费用均摊到每辆车的费用约2000元。

The shop rent and sales staff expenses are calculated based on each shop selling at least 300 vehicles per year, and the average cost per vehicle is approximately 4000 yuan.

Transportation costs are also a big expense, with each vehicle paying 1000 yuan.

If the investment in charging stations is really 50 billion yuan, each car will have to bear an average cost of 10000 yuan.

Of course, the charging station also makes a profit. Minus half of that, it’s 5000 yuan.

There are also other miscellaneous expenses. The comprehensive cost of the standard future ES6 has reached 26 yuan.

Including the value-added tax, the tax rate is 17%, which has reached 30.42 yuan.

The high-end future ES6 costs as much as 34.5 yuan.

Therefore, if there are no policy subsidies and the battery swap stations are a major expense, the low-end ES6 has a suggested retail price of 33.8 yuan. If sales are low, it will not make much money and may even lose money.

The comprehensive cost including tax of the standard future ES6 reaches 30.42 yuan.

In terms of policy subsidies, the subsidy is 1000 yuan per kilowatt-hour, with a maximum of 8 yuan.

This subsidy is much higher than that in later generations.

Therefore, the actual comprehensive cost including tax is 22.92 yuan.

The comprehensive cost of the high-end model including tax is 26.5 yuan.

Of course, if the total sales volume within five years is greater than 50 vehicles, for example, reaching 100 million vehicles, the chip price will continue to fall.

The manufacturing cost will be much lower. The comprehensive cost including tax of the standard future ES6 can be reduced to about 28 yuan. Even if it is sold for 30 yuan, even without battery policy subsidies, there will still be money to be made.

Today, the suggested retail price of the standard future ES6 is 45.8 yuan, and the profit margin is very large. With a total sales volume of 50 vehicles in five years, the profit has reached 22.8 yuan.

Moreover, there was no corporate income tax in the first three years.

Even if we deduct the 10 billion yuan total investment in the automobile factory, the after-tax profit will still be nearly 100 billion yuan if the total sales volume reaches 500,000 vehicles.

Wow, so terrifying!

In any case, the investment risk is very high, and failure will result in losses of hundreds of billions of yuan.

Therefore, a nearly tenfold return on investment is nothing.

In fact, this price is not expensive for rich people.

I'm also afraid of selling it too cheaply.

Only by selling them at a high price can they show their difference.

Hao Qiang finally announced:

“Pre-sales will begin on September 1st and can be booked on the Future Technology Group official website or at a physical store for a reservation and test drive.

At present, Future Auto has leased stores in large shopping malls in first-tier cities across the country and will have 100 directly-operated stores.

As a reminder, Future Technology Group has not authorized any 4S stores to sell our products on behalf of us.”

"The ES6 is a masterpiece we have put so much effort into, and it embodies our latest technologies in the field of new energy vehicles.

We believe that ES6 will become a new benchmark in the pure electric SUV market and bring users an excellent driving experience.

The New Energy Future brand will continue to uphold the concept of 'technological innovation, leading the future' and provide users with more high-quality new energy vehicle products.

Thank you everyone!

We sincerely invite all media friends to experience the charm of ES6 up close and personal, and welcome your valuable comments and suggestions."

As Hao Qiang finished his speech, the lights in the venue suddenly lit up and the curtains slowly opened.

Immediately afterwards, 10 brand-new ES6s slowly drove into the large training room, with a total of 14 new cars available for guests to experience up close.

After Hao Qiang's introduction lasting more than an hour, the guests present could no longer contain their excitement.

Media reporters signaled to photographers to capture every wonderful moment.

After all, the additional publicity fees generously provided by Future Technology Group are not something you can easily come across.

As soon as the press conference ended, many guests flocked to the exhibition area, eager to see the real appearance of ES6.

They carefully examined the exterior of the vehicle, marveling at its smooth lines and avant-garde design, and couldn't help but reach out to touch it and feel its texture.

Many people couldn't wait to open the car door and experience the interior space and seat comfort for themselves.

Wang Chuanfu was even more unceremonious. He got directly into an ES6 and carefully experienced it with the enthusiastic introduction of the staff.

"The leather seats are moderately soft and hard, suede is used over a large area of ​​the interior, the leather steering wheel feels great to the touch, and the inlay and transition lines of the central control screen are designed just right." Wang Chuanfu praised the luxurious interior materials and exquisite workmanship of the car.

The staff explained to him functions such as "automatic parking", "slope descent", and "fatigue reminder". In the center island, there are buttons such as "start-stop button", "360-degree panoramic image", "electronic handbrake", and "driving mode".

Other automotive industry experts also gave high praise to the ES6 after getting close to it.

They particularly pointed out that ES6 has reached the international top level in terms of driving range and charging efficiency.

Media reporters showed great interest in the ES6's intelligent driving system.

They asked the staff in detail about the specific implementation methods and application scenarios of the autonomous driving function, hoping to bring the most comprehensive and professional reports to readers.

The entire exhibition area was filled with a strong sense of technology and the future. The ES6 undoubtedly became the focus of the entire venue, attracting everyone's attention and praise.

Just now, Hao Qiang stepped off the stage and was immediately surrounded by the guests who flocked to the stage.

Congratulations were heard one after another with great enthusiasm.

"Mr. Hao, the new car is simply amazing! I plan to order a few to show my support." A guest said enthusiastically.

Hao Qiang smiled and shook hands with the other party. He said, "Thank you all for your kindness. We will definitely live up to your expectations."

He knew in his heart that some guests might only consider buying a car because of his face, and there might not be many who really needed it.

But no matter what, we should be grateful to them.

In fact, many guests did develop a strong desire to buy after witnessing and experiencing the actual car.

Of course, the exterior and interior alone weren't enough for most guests to make their final decision.

Many guests were eager to experience the driving experience for themselves, after all, this is one of the key factors in choosing a car.

The company has made preparations to meet the needs of the guests.

The chairman specifically instructed the staff to make sure to leave a deep impression on the customers.

The on-site staff enthusiastically invited the guests to participate in the test drive event.

After completing registration, the guests and media reporters went outside.

In the parking lot, a row of brand new test drive cars are ready to go.

Due to the large number of people, every car was full.

After the test drive began, the staff drove for a while, then handed the steering wheel to a guest who was familiar with driving, and carefully explained the vehicle's precautions before driving.

After a comprehensive test drive experience, media reporters gave it high praise.

Their reports will undoubtedly add a touch of color to the market prospects of the new car.

automotive industry.

The wolf is really coming!