Rebirth 2004: I can make money by writing.

Chengdu, Chunxi Road.

The Future Auto brand store is located in the center of the commercial street, attracting many passers-by to stop.

The store was crowded with curious spectators and potential customers, and the scene was quite lively.

This store has a prime location, covering an area of ​​over 100 square meters, and is located in the core area of ​​Chunxi Road, where every inch of land is valuable.

In fact, the company spent more than 10 million yuan to purchase this shop.

If it is leased, the annual rent will be close to one million yuan.

In 2009, the average residential price in Chengdu was less than 10,000 yuan, but the rents of commercial shops and second-hand stores in Chunxi Road were already ridiculously high.

And it has a price but no market.

Chunxi Road is the commercial center and tourist spot of Chengdu, equivalent to the Bund in business and Wangfujing in the imperial capital.

There are not many shops in the country that are worth Hao Qiang's money, such as the core stores in areas such as Chunxi Road in Chengdu, the Bund in the commercial district, and Wangfujing in the imperial capital.

Even in the era of e-commerce, these places are still crowded with people and consumers.

Therefore, the wealthy Hao Qiang directly invested in the purchase and bought two shops in each place.

Of course, even if the two stores are in the same area, they are still quite far apart.

After more than ten years of investment, the cost was recovered.

Although the return on investment may not be as good as that of Moutai stocks, it avoids the trouble of rising rents and saves the time costs of frequent relocations and redecorating, which is conducive to maintaining sales continuity.

Renting has always been unstable.

now,

Inside the future car store.

A customer is communicating with a beautiful salesperson after a test drive.

"Can't I pay now, in full?" A customer was a little dissatisfied after the test drive because he couldn't buy the car even though he had money.

The salesperson patiently explained, “I’m very sorry, sir.

The company stipulates that reservations will only be opened on September 1st.

If you are really interested in buying, I can help you register first, and then you will have priority.

In fact, we also want to sell it. We don’t know how many customers want to buy it.

But the group has regulations that we must strictly abide by, otherwise I will lose my job."

She had finally gotten a job at Future Technology Group and didn't want to be fired.

The commission is low, but the minimum salary is high, there are five insurances and one fund, and the welfare benefits are also good.

Even if you are older, you can still be assigned to work in other positions within the group.

Countless people are scrambling to work at Future Technology Group because it offers high salaries and good benefits.

If you work in a general 4S store, you may be able to make quick money for a year or two, but it is unstable, the work pressure is high, and the boss will scold you at any time.

During her interview, the HR staff explained the company's situation to her.

Service quality comes first, sales come second.

If a product doesn’t sell well, it has something to do with the salesperson, but it also has something to do with the product itself and marketing. It’s a multi-faceted issue.

Moreover, it is a great honor to be an employee of Future Technology Group.

"Okay, so how long will it take to pick up the car?" the customer asked.

"Our company has already started large-scale production, so you should be able to get the car soon, maybe within half a month." The salesperson replied.

The customer looked around and saw that the store was crowded. He couldn't help but worry, "Is this true? Will I have to wait for several months?"

Since the store opened, a large number of people have registered for test drives, so the salesperson specifically informed him to go for a test drive at nine o'clock this morning.

After the test drive, the customer found that the performance and configuration of ES6 far exceeded his expectations, especially in terms of intelligence, which had significant advantages over other luxury brands, so he decided to place an order.

There are many consumers who share the same idea as him. He is afraid that he will not be able to get a car, so he has to wait for half a year.

Although the ES6 is priced high, there is no shortage of consumers with purchasing power in the market.

As the test drive experience deepens, more and more people have become interested in this car.

"No, our company's annual production capacity in the first phase can reach 20 vehicles," the female salesperson replied.

In fact, it is correct that the first phase production will be 20 vehicles, but it includes not only the future ES6, but also the future ET3.

An annual output of 20 vehicles refers to the maximum annual output.

When mass production starts, production capacity is relatively low, and production plans must be made based on sales.

The company is currently focusing on the future ES6.

In the future, ET3 will not be officially put into mass production until the beginning of next year.

"That's hard to say. Can I pay a deposit first?"

"I'm sorry, sir, we can't accept it. The company stipulates that you must come on September 1st. Just prepare a deposit of 9 yuan.

I'll register it for you first, and then as long as you pay the deposit, I'll definitely give you the car first." The beautiful saleswoman said politely, "Sir, is this okay?"

The male customer looked at the beautiful woman's gentle and friendly smile and couldn't get angry: "Okay."

What's more, their service attitude is really good.

After registering him, the saleswoman said to him, "Thank you for your understanding. There are many customers in the store, so I am a little overwhelmed. Please feel free to take your time."

The male customer just took a peek and found that there were already more than 30 people registered to buy the car.

The new car arrived at this store just two days ago.

He knew about this store from its official website. There are three directly-operated stores in Chengdu, two of which are located on Chunxi Road.

In fact, there are many people watching on site, but only a small proportion of them can actually buy.

The media bombardment during this period has made people very curious about what new energy vehicles costing hundreds of thousands of yuan are like.

After seeing the actual car, I was indeed amazed.

This marketing strategy of Future Cars not only creates a sense of anticipation but also concentrates purchasing demand, fully preparing for the upcoming sales climax.

In the following days, public enthusiasm gradually faded.

In directly-operated stores, the proportion of actual car purchases is very high.

Time flies and September 1st arrives as scheduled.

At nine o'clock in the morning,

The Future Auto direct-operated store will open and officially accept reservations.

Customers who planned to make reservations came very early.

The deposit is 10 yuan and cannot be refunded after ordering the car.

There are currently only two models. You can choose the model, body color, interior color and personalized configuration in turn.

The salesperson suggested that the customer choose the standard configuration so that he could get the car faster.

If you choose personalized configuration, in addition to paying extra money, the waiting time for the car will be very long, at least one month.

At ten o'clock in the morning, the official website of Future Technology Group opened online reservations.

Customers who do not have a physical store nearby can make a reservation online, but they need to go to a nearby direct-operated store to complete the procedures and pick up the car.

11:00 AM

Hao Qiang came to the network center of Yuecheng headquarters and asked Han Qingying about the future online booking status of ES6.

The Network Center is mainly responsible for the operation of the company's official website and is usually managed by Han Qingying.

Hao Qiang had already had the server upgraded and network security strengthened, and he had also checked it himself.

The online store section of the official website originally sold electric motorcycles and accessories, and today added a car booking function.

Han Qingying saw Hao Qiang coming and immediately reported: "Brother Qiang, the current online reservation volume has reached 1250 vehicles, of which standard models account for about 80%.

There were a lot of reservations at the beginning, but after half an hour, the number dropped.”

Several senior executives on site were also closely monitoring sales.

As the core project of the group, new energy vehicles have attracted much attention.

Lin Yan noticed that Hao Qiang seemed dissatisfied with the data and consoled him, "Chairman, I think most of the reservations are still made at directly-operated stores.

After all, most of the online bookings are made by consumers in second- and third-tier cities.”

Hao Qiang nodded and said, "Well, let's see what happens tonight."

Currently, most consumers are not accustomed to online booking and are worried about transfer errors or being scammed.

Customer service staff continue to receive calls inquiring about the authenticity of the official website.

Therefore, consumers in cities where directly-operated stores are located are more inclined to make reservations in person in-store, unless they are familiar with online shopping or have special circumstances.

5 p.m.

Han Qingying reported to Hao Qiang again: the number of online reservations has reached 3678 vehicles.

Hao Qiang expressed satisfaction: "The data is not bad. It depends on how the pre-orders from physical stores go."

He expects that including physical stores, the number of reservations on the first day should exceed 10,000 vehicles.

The specific data can only be compiled after all directly-operated stores close at 10 pm.

However, Hao Qiang also knew that this explosive growth was mainly concentrated on the first day, which was a concentrated release of demand accumulated over the past half month.

Starting from the next day, he expected that the average daily booking volume would reach 100 vehicles, which would be considered good.

If the monthly sales volume can be maintained at 3,000 units, it would be truly gratifying.

This sales target is very high, but Hao Qiang is full of confidence in the future market prospects of ES6.

The main reason is that there are no competitors.

As time goes by, the popularity and reputation of future automobile brands will gradually be established, and they are expected to occupy a place in the automobile market.

It is worth mentioning that,

In 2008, the BBA market in China presented the following pattern:

Audi's annual sales volume is 11.8 vehicles.

BMW sold 6.58 vehicles.

Mercedes-Benz sold 3.87 vehicles.

In the first half of 2009, BBA brand sales increased by at least 30% compared with the same period last year, and annual sales are expected to exceed 32 units.

BBA sales have been rising year by year, with the annual growth rate remaining stable at above 20%.

If other luxury brands are included in the statistics, the total sales of Huaguo's sedans and SUVs priced above 35 yuan in 2009 were approximately 55 units.

However, this number is not much compared to the market a dozen years later.

For example, in 2023, the annual domestic sales of new energy vehicles priced at more than 30 yuan will be close to one million.

If fuel vehicles with a suggested retail price of more than 30 yuan are included, the total domestic sales volume will be about three million vehicles.

Over the past decade, people's consumption capacity has increased significantly.

Today, Future Technology Group has entered the high-end automobile market, competing with traditional luxury brands and redividing market share.

In the current market environment, if the monthly sales of a single model can reach 3,000 units, it is already a very impressive achievement.

Therefore, the fact that ES6 received 3678 online reservations in just 7 hours is undoubtedly an exciting start.

Moreover, this does not include the booking volume of directly-operated stores, which is the most important thing.