Rebirth 2004: I can make money by writing.
Chapter 101 Colleagues were surprised: Is this a hot pot restaurant?
After some pleasantries, Chen Yang led his friends into the store.
Many classmates had arrived early and were talking about Hao Qiang's new store.
"Wow, this interior is so high-end and exquisite!"
"If you top up 300 yuan for the first time and become a member, you'll get free shoe polishing and manicure services. There's actually such a service?"
“Is this a nail salon or a hot pot restaurant?”
"Shanzhang's hotpot restaurant focuses on service and sentiment, providing customers with the ultimate enjoyment. Of course, it has to be different from other restaurants to attract customers to come in and consume."
"That's right, you have no knowledge at all."
"Go, you have insight, why don't you get rich?"
The novel service features of Renjian Fireworks really surprised the diners passing by.
Especially some female customers, they usually like to take advantage of small bargains.
After a little calculation, they found that as long as the first recharge reaches 300 yuan, there will be additional recharge discounts. Not only can they enjoy the membership discounts of the hot pot restaurant, but they can also get a free service with the consumption receipt. Doesn't this mean saving the cost of manicure?
Such a good thing is a great deal for female customers who love beauty!
As a result, many female customers were tempted and decided to recharge.
Pinduoduo, the later generation, cleverly takes advantage of people's desire for bargains, allowing you to get something for free, but in the end you get stuck with it and end up buying a lot of things that you don't need at home.
Moreover, I am addicted to shopping. If I don’t go shopping for a day, I will feel itchy and feel like I have missed out on a bargain.
In fact, free things are the most expensive.
Lao Shi has studied this thing too thoroughly. The free journey game turned out to be the most expensive game.
Hao Qiang was also confused by these services of Hidilao at first, but after in-depth analysis and thinking, he gradually understood the secret.
These free services provide customers with surprises and dining experiences that exceed their expectations, and also cleverly increase customer stickiness and return rates.
Hao Qiang's hot pot restaurant has also attracted more and more diners because of these novel service features and promotional activities.
At 10:30 in the morning, Qiu Yuqing came and brought an exquisite flower basket to Hao Qiang's new store. After leaving her blessings, she left gracefully.
As soon as Qiu Yuqing left, Han Qingying sent a warm message to Hao Qiang, wishing him good luck in his business.
Hao Qiang was afraid that today would turn into a Shura battlefield, so he asked Wu Hai to come over to help provide cover.
Fortunately, the two queens celebrated at different times and knew that Hao Qiang would be very busy today, so they did not disturb him too much.
Today, those who came to deliver celebratory flower baskets included representatives of the shopping mall's first party and suppliers of fireworks, adding a festive atmosphere to Hao Qiang's new store.
Hao Jianjun bought a new suit and wore it today. He greeted the guests who came to give him flower baskets with a smile.
He originally wanted to help distribute flyers, but considering his poor image, he decided to leave this kind of job to a young beauty assigned by the store manager.
When customers see his rustic appearance, they might lose their appetite and enter the store.
So he sat outside the store and watched. When he saw customers coming into the store to shop, the smile on his face became even brighter.
When the flagship store opened, Hao Qiang, after careful consideration, decided to adopt a discount strategy different from that of the old store.
Taking into account the consumption capacity of the consumer group, a two-day 30% discount promotion is being held, and members can enjoy 6 discounts a week.
The restaurant officially opened at ten o'clock in the morning.
The flagship store has a total of 75 dining tables. By 11 o'clock, 16 tables were open, many of which were customers of the old store.
"Son, we have 20 tables now, with a total of 73 guests. Is this business acceptable?" Hao Jianjun had been busy counting guests and tables outside the store. When it was almost half past eleven, he walked over to his son and sat down with a hint of anxiety on his face.
Hao Jianjun knew that he did not understand management, and would not interfere with management and work without his son's consent, but he was worried about his son and talked a little.
After welcoming the guests at ten o'clock in the morning, Hao Qiang found a booth in the corner and sat down, concentrating on typing, seemingly not paying much attention to the opening.
On the contrary, Hao Jianjun's mood was up and down like a roller coaster.
Whenever a customer comes into the store, he has a happy smile on his face;
When he saw the guests leaving in a hurry, a sense of loss would well up in his heart.
Seeing his father so anxious, Hao Qiang smiled gently, stopped typing, picked up the tea on the table and took a sip.
"Oh, Dad, it's too early to draw conclusions now." Hao Qiang comforted him in a calm tone, "Many of them are regular customers, and there are discounts today. We can only assess the business situation more accurately after the original price returns to the day after tomorrow."
After hearing what his son said, Hao Jianjun's anxiety was slightly relieved.
"Well, it seems like such a huge investment. The rent is more than 2,000 yuan a day, and the monthly wages are close to 100,000 yuan. If the store is open for a day, the rent and labor costs alone will be 5,000 yuan. Wow." Hao Jianjun looked at the accounts and asked his son about the various expenses.
He repeatedly calculated the operating costs of the flagship store, and every expenditure made him feel deeply stressed.
In addition, water and electricity bills, rental fees for pre-treated shop surfaces, taxes, recruitment and training costs are also considerable expenses.
After comprehensive calculation, the daily operating costs are roughly between 5500 yuan and 6000 yuan.
Referring to the gross profit margin of Renjian Yanhuo, the old store is about 60%, while the new store is expected to have a gross profit margin of 65% due to the upgrade of ingredients.
This means that without discounts, the daily turnover must reach around 9,000 yuan to ensure that there is no loss.
The average consumption per person is about 60 yuan, with an average of 3 people per table. More than 50 tables of guests need to be received every day to meet the break-even point.
However, my son must have a different idea. After all, he has invested money, and just trying to break even is a loss.
Hao Qiang glanced at the time and suggested, "Dad, let's eat and ask the chef to cook a few dishes."
"Well, what do you want to eat?"
"One soup, one vegetable, and one meat. Just the two of us. Tell the kitchen not to make it too complicated."
Hao Jianjun nodded, then took a piece of paper and casually wrote down the names of three side dishes, which were all ingredients commonly available in the kitchen, and then handed the note to the kitchen staff.
The guests ate hotpot while the father and son ate stir-fried dishes. This kind of treatment is only available in their own hotpot restaurant.
When the chef in the kitchen heard that it was the dish ordered by the boss, he immediately arranged it.
After a while, the dishes were served and the father and son started eating.
While they were eating, Hao Jianjun's cell phone suddenly rang. It was his wife calling, also asking about the business.
While eating, Hao Jianjun replied, "Not bad, I just counted and there are 25 tables already open.
My son said we won’t know the details until the day after tomorrow, so you shouldn’t worry too much.
We are having dinner, I will tell you about the revenue situation in the evening..."
Hao Jianjun chatted for a while and then hung up the phone.
After finishing his meal, Hao Jianjun stayed in the restaurant to keep an eye on the situation of opening tables.
After his son finished his meal, he left and said he would come back in the evening.
Oh, you have such a big heart!
By 1:00 p.m., the total number of open tables reached 29, with a total of 85 guests.
At two o'clock, customers were still coming into the store.
Renjian Fireworks has a very long business hour. Even in the afternoon, there are still some employees on standby. As long as there are customers, they will open the tables.
At 4:30 in the afternoon, Hao Jianjun estimated the turnover and estimated it to be close to 5,000 yuan.
The vast majority of customers rave about the taste of Renjian Yanhuo’s dishes and are even more impressed by its excellent service quality.
Many female customers happily became members because of the free manicure service.
For families with children, the amusement park area is designed to be extremely user-friendly and feels like the hustle and bustle of life.
Children can play to their heart's content while professional waiters take care of them, allowing adults to enjoy the delicious hot pot with peace of mind.
If you come with a baby but happen not to bring a stroller, Renjian Fireworks has carefully prepared special seats for babies.
In addition, each table is equipped with mobile phone charging equipment, which greatly improves the dining convenience of customers.
Especially the service process, very professional.
Before the meal, the waiter will carefully tie a dining apron for the customer and hand him a hot wet wipe.
During dining, the waiter will accurately serve the hot pot base to the guests according to the flavor of the hot pot base ordered by the guests.
If the waiter finds that the customer's glasses are foggy, he will immediately hand over a glasses cloth.
It is worth mentioning that the waiters at Renjian Fireworks all strictly wear masks and hats, and seem to pay great attention to hygiene, making customers feel safe and comfortable.
These meticulous service measures are difficult to match by other restaurants.
Customers have high praise for Renjian Yanhuo's professional service.
Today, many colleagues in the catering industry also came to Renjian Fireworks for inspection.
When they saw the free manicure and shoe-shining services and the amusement park area designed specifically for children provided by the store, they were all shocked and filled with doubts and confusion.
“Is this really a hot pot restaurant?”
However, they were relieved to see that the business of Renjian Fireworks was average.
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