Rebirth 2004: I can make money by writing.
Chapter 100 Flagship Store Grand Opening
Yuecheng, 6th floor, Zhengjia Plaza.
The renovation work of the Renjian Fireworks flagship store is gradually entering the final stage and is expected to officially open to the public soon.
The entire store space has been carefully designed and laid out, and has begun to take shape, showcasing a unique charm and atmosphere.
The store's decoration style is unique and novel, integrating traditional and modern elements. It not only retains the classic characteristics of the Renjian Fireworks brand, but also injects new design concepts.
Details such as lighting, table and chair arrangements, wall and ceiling decorations have been carefully selected and matched to provide customers with a comfortable and warm dining environment.
In addition, some new functional areas have been added to the Renjian Fireworks flagship store.
For example, the amusement park area is aimed at customers with children, so that children can play like they do in KFC.
For example, the Internet area is equipped with two computers, so some customers can check their emails or information temporarily, or even some daily life information;
There is a waiting area outside the store, with magazines, poker, chess, checkers and other entertainment tools.
In addition, there are also shoe-shining and manicure areas.
In fact, these are all copied from the five functional service areas of Haidilao.
However, due to limited area, Hao Qiang compressed the five functional areas and deliberately controlled the costs in this area.
In terms of business hours, Hao Qiang fully considered the living habits of local people.
Locals go to bed late and love late-night snacks, and the downtown area is often the most prosperous after 10 pm.
Similar to what he saw on a street in the Food City on Zhongshan Road in the provincial capital, there were still crowds of people there in the early hours of the morning. For many outsiders, this scene may be difficult to understand.
In comparison, the temperature in the north is relatively low at night, and after ten o'clock, the streets and alleys gradually become deserted.
Considering that some areas of Hi-Dilao are also open 24 hours a day, there is also a late-night snack restaurant on the sixth floor of Zhengjia Plaza.
Therefore, Hao Qiang formulated the business hours of the flagship store in Zhengjia Plaza: from nine in the morning to six in the morning, and reasonably arranged staff according to meal times and peak dining periods. The working hours are eight hours a day, and overtime pay will be given for those who exceed the working hours.
It can be said that from the exterior to the interior, from the hardware facilities, software services, to the length of operation, Hao Qiang strives to do his best, hoping to bring customers an unforgettable dining experience.
Recently, Hao Qiang conducted an in-depth investigation of the competitors in the catering area on the sixth floor.
Grandma's Home, Daxing Restaurant, Sheltering Harbor Spicy Crab, Xibei Oat Noodles, Yunhai Yaoyun... These brands have their own characteristics and the competition is fierce.
Hotpot restaurants include Yucheng Hotpot, Wanwei Shabu-shabu, Chaoshan Beef, etc. These three stores are relatively large in scale and are competitors of the same type.
In fact, any restaurant is a competitor of Renjianyanhuo.
Even if you originally wanted to eat Chinese food, you might suddenly change your mind and eat hot pot.
However, Zhengjia Plaza has a large flow of people, so as long as the business is done well and marketing is appropriate, there is no need to worry about customer sources. Most brand stores understand this.
If your own store cannot provide the best service and quality, customers will not choose your restaurant when faced with so many options.
Recently, the renovation of Renjian Fireworks is in full swing, and many colleagues are also paying close attention.
The reason why they are so concerned is mainly because the store is large and the decoration is high-end.
"Is it a real thing? I haven't heard of it. Maybe it's invested by a private owner."
"I did some research and found out it's a newly established catering company, so there's nothing to worry about. Our main competitor is Chaoshan beef."
"There's no point in thinking about this. This mall has a lot of people. You should think about why they go to other places instead of ours. Even though there's no one around, there are other restaurants moving in. Do you really expect all the other stores besides yours to close down?"
Many employees of brand restaurants discussed internally and were curious about whether the opening of Renjian Fireworks would be successful.
As colleagues, we certainly hope that our colleagues will not succeed.
As the opening date approaches, Renjian Fireworks Restaurant has accelerated the pace of employee training and started preparing ingredients in full swing.
Upon hearing the news that Renjian Fireworks had opened a flagship store, the suppliers of the old store were particularly surprised.
At the same time, many food suppliers, upon hearing the news, also wanted to cooperate with Renjian Fireworks and offered various tempting promises. They generally believed that cooperation with Renjian Fireworks could bring lucrative profits.
A few days later, on the morning of January 9th,
The renovation of the Renjian Fireworks flagship store has entered the acceptance period.
Hao Qiang, his father and two managers inspected the new store together.
After a careful inspection, they found only a few minor problems, which the decoration company immediately rectified.
On the afternoon of January 9, all the staff of the flagship store gathered together to start on-site training in the new store.
The Renjian Fireworks flagship store has recruited a total of 75 full-time employees. If business is booming, the store will add staff in a timely manner based on actual needs.
In the next few days, these new employees will continue to undergo systematic training to familiarize themselves with the work environment, master service skills, and make full preparations for the upcoming opening.
All the new store employees have visited the old store’s operating procedures and have some understanding of them. At the same time, they are extremely surprised by the popularity of the old store.
However, the requirements for new stores are more stringent.
A few days passed by like a flash.
January 16th finally arrived, and the Renjian Fireworks flagship store grandly opened on this day.
At the main entrance of Zhengjia Plaza, several beautiful girls were handing out flyers to passers-by.
At the same time, in order to attract customers, the old store also carried out extensive publicity and launched special offers for the opening of new stores: non-members can enjoy a 30% discount on purchases in the flagship store within two days, while members can enjoy a 40% discount within a week.
You can apply for membership after the first recharge of 300 yuan, and the membership systems of new and old stores are connected to the Internet, and the membership recharge card can be used in any store.
The old store is extremely popular and customers often have to wait in line.
In view of this, Hao Qiang decided to attract some customers to the new store through promotional activities in order to balance the customer flow of the two stores and increase the popularity of the new store.
Although the flagship store's pricing is relatively high, thanks to discounts, the final unit price is not much different from that of the old store, but the ingredients are better, the dining environment is better, and there are some free gifts.
If old customers find that the actual consumption is more expensive than that of the old store and they have made a wasted trip, they will inevitably be dissatisfied.
After seeing the promotional poster, an informed customer decided to go to the new store to try it today, which is Sunday.
Hao Qiang's classmates also came to congratulate the opening. Hao Qiang generously gave each classmate a consumption voucher worth 60 yuan, which was enough for each person to have a hot pot meal.
For Hao Qiang, this expense is not large. For the 45 people in the class excluding himself, the average cost per person is at most 20 yuan, and the actual cost is less than 1,000 yuan.
Everyone comes to congratulate him and support him, just to give him face.
Students who are not short of money will also bring their friends to spend money. They have to hold on to a big shot like Hao Qiang quickly, otherwise it will be too late to support him when he becomes financially more powerful.
The flagship store opens at ten o'clock in the morning.
Hao Qiang's classmates took the bus to Xindian and congratulated Hao Qiang who was standing at the store entrance to welcome guests:
"Squad leader, I wish your new store a prosperous business!"
"Thank you all for coming to join in the fun. Business has to be booming." Hao Qiang responded enthusiastically to the classmates who congratulated him.
"Class monitor, just take care of your own business and don't worry about us. I brought some friends here to spend some money." Classmate Chen Yang pointed at the two friends who followed him.
The invited friends congratulated Hao Qiang, "Boss Hao, I wish you a prosperous business. When we heard you opened a new store, Chen Yang invited us here to try it out and strongly recommended that we come here to spend money."
At the beginning, when Chen Yang said that there was a very talented person in their class, who was multi-talented, very handsome, and had earned at least five million by starting his own business, they didn't believe it.
It just so happened that the restaurant opened today, so he invited them to come over for hotpot.
Sure enough, when I saw Hao Qiang, I found that he was really handsome, and the hot pot restaurant in front of me was so well decorated.
“Thank you for coming!”
Hao Qiang responded enthusiastically, then turned to Yang Qiuhong and instructed, "Please apply for 7% off VIP cards for these two friends."
After the explanation, he explained to Chen Yang's two friends: "Anyone who spends money at Renjian Fireworks can enjoy Renjian Fireworks VIP discounts and services.
Apart from the opening promotion, we don’t usually have such big discounts.”
Hearing Hao Qiang say this, Chen Yang's two friends felt very honored and proud.
They knew that this was a treatment they could only get through Chen Yang's classmate relationship, and they couldn't help but feel a little surprised.
Regardless of whether they consume at Renjian Fireworks in the future, being able to declare themselves as VIP guests of Renjian Fireworks will undoubtedly make them feel proud among their friends.
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