Rebirth 1979: Hunting wild boars and saving educated youth

Director Sun asked, "Do you have an idea? Tell me, how do you plan to gather this popularity?"

Chen Feng smiled and said, "I'm planning to organize a small event, a lottery, but it won't be the usual way. Each bottle of Gold Rimmed Wine has a specific bottle cap, and I plan to recycle them and have a lottery game."

"Bottle cap?" Director Sun obviously didn't expect this.

"Yes, those bottle caps you throw away after drinking." Chen Feng gestured as he spoke. "Let's do this. Print a number on each bottle cap and hold a lottery regularly. The prizes range from small to large, and there's everything. The most tempting one is the grand prize, like a cash red envelope or shopping vouchers. What's more, these bottle caps can be exchanged directly for money. When you accumulate a certain amount, you can redeem small gifts or discount coupons. How about it?"

Director Sun's frown gradually relaxed after hearing this, but then tightened again: "This method sounds novel, but it requires a lot of investment, right? What if..."

Chen Feng waved his hand and smiled confidently, "Director, don't worry, this is money well spent. Compared to those newspaper ads, this can directly interact with consumers, making them feel that it is both affordable and fun. Word of mouth will spread from one person to ten, and from ten to a hundred, the effect is bound to be good. We are using a small investment to exchange for long-term returns. It's a business that is guaranteed to make a profit."

Upon hearing this, Director Sun's eyes revealed a hint of hesitation, but he was still half-believing and half-doubting: "Is it really that magical? You'd better settle the account carefully, otherwise..."

"Don't worry, I've thought about it all and I guarantee it will be foolproof." Chen Feng patted his chest with a look of confidence.

These days, anything related to lottery draws and draws is bound to make money, and sometimes it’s even more profitable than Teresa Teng’s face!

Director Sun finally nodded, tacitly approving this bold plan.

Seeing this, Chen Feng had already started to think about his next move. What he didn't tell Director Sun was that this lottery plan was just his first step.

...

Sure enough, it was just as Chen Feng expected.

Once the lottery plan was launched, Phnom Penh wine spread like wildfire in the spring breeze, spreading across the prairie in an instant.

Teresa Teng’s advertisement had already made Phnom Penh Wine famous and very popular. Now this new idea of ​​a bottle cap lottery has added fuel to the fire, making the popularity soar to the sky.

In major department stores, the counters of Phnom Penh Wine are crowded with people every day, and it is very lively.

The scene was like a train station during the Spring Festival travel rush.

Xiao Li, the salesman at the counter, was so busy that he kept checking out the customers while explaining the lottery rules. His throat was almost smoking.

"Hey, comrade, don't be anxious. Come one by one, everyone will have a chance!" Xiao Li shouted as he skillfully took the bottle cap handed over by the customer and carefully checked the number.

"I'm hit! I'm hit!"

Suddenly, a middle-aged man in work clothes shouted excitedly, holding a newspaper tightly in his hand, on which the winning numbers of the previous day were printed, and the bottle cap in his hand was exactly the lucky number.

"Wow, a black and white TV! This is a big prize!" People around cast envious glances and talked about it.

The news spread quickly throughout the department store, attracting more people to the Phnom Penh Liquor counter.

Someone took away the grand prize on the first day, and the second day was even more amazing, with many people's eyes red with excitement at the cash prize of one thousand yuan. You know, one thousand yuan is a huge sum of money these days, one-tenth of a millionaire!

On the third day, the grand prize was another TV, which completely ignited the enthusiasm of consumers.

Every day, the counter of Phnom Penh Wine is crowded with people, and everyone is scrambling to get it, fearing that they will miss this rare opportunity.

Chen Feng also did what he said and published the winning numbers of the previous day in the newspaper every day to ensure fairness.

Now, not only did the sales of Phnom Penh wine increase steadily, but the sales of newspapers also went up. For a time, Phnom Penh wine and its bottle cap lottery became a hot topic of discussion among city residents after dinner.

Chen Feng looked at all this and was delighted. He knew that he had already won most of the marketing battle and now it was just a matter of stabilizing Diaoyutai.

Jiang Taigong is fishing, those who are willing to take the bait will do so!

He didn't have to wait long before some people with special identities came to his door.

These people are the owners of the small shops that are spread across towns and villages.

Phnom Penh wine is so popular that it is not only sold well in department stores, but also in small shops.

However, the goods they have are not so formal.

Some bosses were able to get some by relying on their connections with department stores; others got in touch with the workers in the winery and got it through private channels.

Bao Guoqiang had investigated this matter before and dealt with many people, but when it comes to interests, there are always people who can find loopholes.

For example, some villagers who work in the factory buy wine with their own money. They are all fellow villagers, so we can't stop them from buying wine.

After buying them, he would sell them to the convenience store at a higher price.

This kind of thing is difficult to deal with.

Of course, this also did not affect Chen Feng’s fundamental interests, so he turned a blind eye to it. As the saying goes, clear water has no fish.

But now that Chen Feng has set his sights on them, the situation is different.

Once the lucky draw is launched, not a single bottle of wine from the winery will be allowed to flow out except through formal channels.

Now the shop owners are anxious. Seeing that Phnom Penh wine is selling well but they have no stock, what should they do?

They tried to contact department stores, but they said, "We don't have any extra wine to give you right now. We don't even have enough to sell ourselves. Even if we place an order with the winery, it can only meet half of our demand."

The winery is controlling the quantity, not to mention giving them money. People from department stores are squatting at the winery every day to grab goods, and even then there is still a shortage of supply.

The shop owners were at a loss and had to come to Chen Feng.

They were unsure, so they wanted to try to buy directly from Chen Feng.

Unexpectedly, Chen Feng was very enthusiastic when he saw them, and kept saying: "If you are willing to buy our products, then you are our friends and our customers. Of course we have to help you solve your problems."

After a pause, Chen Feng continued, "However, I don't have time to talk to you one by one. How about this? Tomorrow morning, all of you come over, and we'll work out a comprehensive solution together."

When the shop owners heard this, they felt much more at ease.

They looked at each other, nodded, and decided to come to Chen Feng again tomorrow to see what solution he could come up with.

It would be great if we could really purchase directly from the winery in the future, even if the price is a little higher.

Everyone can understand this. After all, their small shop is not a state-owned department store. It is good enough that people can sell things to them. Why would they need a bicycle?

Anyway, there is no problem selling Phnom Penh wine!