Rebirth 1979: Hunting wild boars and saving educated youth

The next morning, just as the sky was turning pale, the entrance of the Phnom Penh Winery was already bustling with activity.

A group of shop owners gathered there early. Although the gate of the winery had not yet opened, they all looked anxious and looked up into the winery from time to time.

Chen Feng went to the town early in the morning and picked up Director Sun.

When he returned to the factory and saw the crowds of people at the entrance of the winery, he immediately understood what was going on.

Once the money-making effect comes into play, everyone will flock to it.

Director Sun looked at the dense crowd at the winery entrance, frowned, and asked, "Why are there so many people gathered at the entrance? What are they doing?"

Chen Feng smiled and replied, "These are all shop owners from various cities and counties in the province. They came here today specifically for our wine."

Director Sun was a little amused when he heard this: "Is this another sales channel you're looking for?"

He originally thought that Chen Feng would come up with some sophisticated solution, but unexpectedly it was these convenience store owners who came up with it.

How much wine can these small business owners sell and how much sales can they generate?

Chen Feng smiled and said, "Yes, but not entirely. You'll know in a moment."

When the shop owners saw Chen Feng coming, they all nodded in greeting, and some even greeted him enthusiastically.

Seeing this, Chen Feng said loudly: "Everyone, let's go to the conference room. Our conference room is relatively small and there are not enough seats. Everyone will have to squeeze in."

Everyone said it was okay, and some said, "Director Chen is so polite. We are used to standing here."

Soon, the conference room was packed with people.

Chen Feng sat in the main seat, with Director Sun on his left and Bao Guoqiang on his right.

Chen Feng said, "Everyone is so enthusiastic and came to our winery so early in the morning. It must be difficult to buy our wine normally, right?"

The shop owners in the conference room nodded and began to compliment him.

“This wine is selling really well!”

"I've tried it too, and it's definitely better than other wines on the market, and it really works."

"If it doesn't work, would the big star Teresa Teng be able to advertise it?"

"Director Chen, we really want to sell you wine, but we can't get the goods!"

As soon as this was said, many people agreed, "Yeah, yeah, mine has been out of stock for three days!"

"You've only been here for three days, but I ran out of stock five days ago. Seeing customers coming to my store to buy wine, but I can't get any, it makes me anxious!"

Chen Feng looked at the expectant eyes of the crowd and knew that his plan had been half successful.

He raised his hand and gently pressed it down, signaling everyone to be quiet. "I know what everyone wants. I brought everyone together today to find a solution."

After hearing what he said, everyone fell silent and waited with wide eyes for his next words.

Chen Feng continued, "I'm very happy to see everyone supporting our wine so much. It would be unreasonable not to supply you. However, everyone is aware of your situation. Sales volume in each store is small. If you come to the factory to get goods after selling a batch, then this place will no longer be a factory, but a real retail store. Don't you agree?"

When everyone heard this, they nodded in agreement. Then someone spoke up, "Director Chen, you must have a good idea. Just tell us what you think. We'll all listen to you."

Chen Feng smiled slightly and said, "Then I won't beat around the bush. We discussed it and decided to adopt the franchise model for channels other than department stores."

"Franchisee?"

When this word came out, everyone in the room was stunned. Even Director Sun looked confused, as he had never heard of this word before.

Only Bao Guoqiang seemed to know something. He frowned slightly and fell into deep thought.

Seeing this, Chen Feng explained, "It doesn't matter if you haven't heard of this. It's actually very simple. Franchisees are our selected partners. They will regularly purchase goods in bulk from us and then sell them in their own stores. This ensures a stable supply of goods while preventing us from directly retailing our wines. Furthermore, we also provide franchisees with support, such as advertising and promotional activities, to help them better sell our wines."

Having said this, Chen Feng paused, looked around at everyone, and continued, "Of course, there are conditions for becoming our franchisee, such as having certain sales capabilities and credibility. However, everyone can rest assured that we will select franchisees fairly and impartially to ensure that everyone has a chance."

After listening to Chen Feng's explanation, everyone showed expressions of sudden enlightenment. Some began to discuss in a low voice, while others directly expressed their willingness to become franchisees.

Taking advantage of the moment when everyone was discussing heatedly, Bao Guoqiang quietly gave Chen Feng a thumbs up, his eyes full of admiration, and the meaning was obvious: Great, this is a really great trick!

Bao Guoqiang usually thinks highly of himself and doesn't admire others easily, but at this moment, he truly admires Chen Feng.

The franchise model proposed this time is undoubtedly a great benefit to the winery. It will allow the winery to gradually take control of the sales channels and pave the way for completely getting rid of dependence on department stores in the future.

Director Sun was confused and couldn't help asking Chen Feng, "What are you talking about? Franchisee? What's your plan?"

Chen Feng smiled and explained, "It's about developing our own sales channels so we don't end up being controlled by others in the future. The department store and we're cooperating well now, but if the contract expires or there's a personnel change, it will affect us. Therefore, establishing our own sales channels is crucial, and it can also help us solve some of our funding problems."

Director Sun was stunned when he heard this: "Funding problem?"

Just as Chen Feng was about to elaborate, someone asked, "Director Chen, does your franchise store have to pay some fees as a credit guarantee?"

As soon as these words were spoken, everyone's attention was focused on Chen Feng.

They have already figured it out in their minds that joining Phnom Penh Wine is definitely a sure-win business. It is equivalent to directly establishing a connection with the winery outside of the department store and having a stable supply of goods.

However, there are definitely conditions for joining, such as purchase volume, deposit, etc. Otherwise, any small store can join, and it will be a mess.

These franchisees will become Phnom Penh Winery's sales bases outside of department stores. Once they take over one base, they can radiate to the surrounding areas. If others want to purchase goods in the future, they will probably have to go through these franchise stores.

Chen Feng glanced at the person who asked the question approvingly and nodded, "You're right. I call this fee a franchise fee. A franchise store needs 50,000. After paying this, you become an officially authorized sales point of our winery."