Double evil in the business district
Chapter 415 Xiao Yue’s Courage: Breakthrough in Sales Channels
Chapter 415 Xiao Yue's Courage: Breakthrough in Sales Channels
Xiao Yue stood in the spacious and bright office. The sunlight shone through the floor-to-ceiling windows onto her delicate face, but it could not dispel the solemnity between her brows.
In the anonymous envelope in his hand, several sheets of photocopied paper revealed the internal information of the competitor's sales outlets - detailed product purchase prices, sales volume, and even customer churn statistics.
Her fingers gently stroked the paper, her eyes sharp as a hawk, as if she wanted to engrave every number in her mind.
This is undoubtedly a provocation from the opponent, but also a rare opportunity.
She took a deep breath, and the air was filled with a faint aroma of coffee. She wanted to turn pressure into motivation.
"Manager Zhang!" Xiao Yue's voice was not loud, but it carried an unquestionable majesty.
The sales department fell silent instantly, and everyone held their breath and looked at their leader.
Manager Zhang came over jogging, his forehead slightly sweaty: "Boss Xiao, your orders."
"Get ready immediately, we're going to Haoyouduo." Xiao Yue's eyes flashed with determination.
"Haoyouduo" is the main sales outlet of competitor Wang Duiduo.
Half an hour later, Xiao Yue and Manager Zhang stood in front of the door of "Haoyaduo".
This store is luxuriously decorated, crowded and bustling with people.
A striking promotional message scrolled across the giant LED screen: "20% off all merchandise!"
As soon as I walked into the store, I was hit by the deafening shouting: "Don't miss it if you pass by, 20% off for everything! It's lower than the purchase price!" Wang Duidou was wearing a well-tailored suit, with a smug smile on his face. He was standing in front of the cashier, directing the clerk.
He spotted Xiao Yue immediately, his smile growing even brighter as he approached her. "Hey, Mr. Xiao, what brings you here? Are you here to learn about our Haoyouduo business philosophy?"
Xiao Yue ignored his sarcasm and glanced around the store.
Customers flocked to buy low-priced goods, seemingly not caring about the quality or brand of the goods at all.
Several channel dealers who had originally cooperated with Xiao were also among them, greeting Wang with smiles on their faces.
Xiao Yue bit her lips tightly, her nails digging deep into her palms.
She could feel the nervous gazes of the sales staff around her and even hear their suppressed breathing.
Wang Dui noticed Xiao Yue's expression and laughed even more recklessly: "Boss Xiao, see? This is the market! Price is king! Those high-priced products of your Xiao Group should go home and sleep early!"
Xiao Yue took a deep breath and tried to calm the anger in his heart.
She knew that now was not the time to act impulsively.
She turned to Manager Zhang and whispered, "Take the things out."
Manager Zhang was slightly stunned, then took out a document from his briefcase and handed it to Xiao Yue.
Xiao Yue took the document and a mysterious smile appeared on his face.
"Mr. Wang, you seem very proud. However, I am not here to quarrel today." Xiao Yue slowly opened the file, revealing the contents inside.
"I just want to show you what real..."
Before she could finish her words, Wang Dui's face suddenly changed. He snatched the document from Xiao Yue's hand and flipped through it quickly.
his
"You...you..." Wang pointed at Xiao Yue, his voice trembling, but he couldn't say a complete sentence.
Xiao Yue looked at his panic-stricken expression, and a sneer appeared on the corner of his mouth: "Mr. Wang, the real show has just begun." The document in Xiao Yue's hand was exactly the "Ho-Mart" customer complaint record compiled by market researcher Zhou after he visited major supermarkets and visited countless customers in the past few days.
The densely packed records listed in detail the various service loopholes of "Haoyouduo": the cashiers had rude attitudes, the after-sales service was non-existent, the goods were inferior, the return and exchange procedures were cumbersome, etc.
These problems are temporarily covered up by the bombardment of low prices, but like a pent-up volcano, once it erupts, it will bring devastating consequences.
"Real service." Xiao Yue pronounced the word "service" very clearly. She looked around with a firm gaze. "Mr. Wang, do you think you can win everything with low prices? Consumers are not fools. They may be attracted by temporary discounts, but in the end, they will choose merchants who truly respect them and provide high-quality service."
Wang's opponent's face turned from red to white, and then from white to blue. The documents in his hand seemed to weigh a thousand pounds, making it difficult for him to breathe.
He opened his mouth to retort, but found himself speechless.
The customers around, who were originally immersed in the frenzy of buying, gradually quieted down and began to whisper, with suspicion and scrutiny in their eyes.
Xiao Yue ignored his opponent Wang and turned to Manager Zhang, handing him another document.
"This is our new sales strategy." Her voice was low, but it reached every sales employee clearly. "Starting tomorrow, we'll launch a 'Customer First' service month. We'll offer free home delivery, extend return and exchange periods, and establish a VIP customer service system..."
Manager Zhang took the document, glanced through it quickly, his eyes lit up, and he nodded excitedly.
"Mr. Xiao, you are so awesome! This trick is really great!" His voice trembled slightly with excitement, and his eyes were full of admiration when he looked at Xiao Yue.
The employees of Xiao's Enterprise, who were originally in a depressed mood, regained their hope because of Xiao Yue's strategy, and their eyes sparkled with excitement.
At this time, Xiao Yue's cell phone rang.
She glanced at the caller ID and saw it was Shen Ting.
When the call was connected, Shen Ting's deep and magnetic voice came: "Yueyue, are you okay? I heard..."
"I'm fine." Xiao Yue felt a warm current in her heart when she heard Shen Ting's voice, and a smile unconsciously appeared on the corner of her mouth. "I'm fine, and I found a breakthrough."
She briefly told Shen Ting her plan.
Shen Ting listened quietly, and made sounds of approval from time to time, giving her affirmation and encouragement.
Xiao Yue felt Shen Ting's support, and the smile on her face became even brighter, like a plum blossom blooming in winter, delicate and tenacious.
After hanging up the phone, Xiao Yue took a deep breath, feeling the hope gradually rising in the air around him.
She turned to look at her opponent Wang, who was still standing there in a daze, and a confident smile appeared on the corner of her mouth.
"Mr. Wang," Xiao Yue's voice was crisp and powerful, and was particularly clear in the noisy supermarket, "We'll see." Xiao Yue walked out of "Haoyouduo" and did not rush to set up a stall in front of his competitor. Instead, he cast his eyes on the inconspicuous small vendors on both sides of the street.
The old man roasting sweet potatoes had a slow fire, the old woman selling candied haws had a slow business, and the shoe repairman's stall was even more deserted.
Xiao Yue's mind moved and a plan came to mind.
She walked up to the old man who was roasting sweet potatoes, squatted down, picked up a sweet potato and looked at it carefully.
The sweet potatoes were plump, with a browned skin and an enticing aroma. Unfortunately, the fire was not strong enough and they were not roasted thoroughly enough.
"Uncle, your sweet potatoes look really good, but they're not cooked enough." Xiao Yue's tone was gentle, with a hint of sincere advice.
The old man sighed and shook his head helplessly: "Alas, business is not good now. Coal prices have risen. My small business..."
Xiao Yue immediately understood the old man's dilemma. She took out a few hundred-yuan bills from her bag and handed them to him: "Uncle, take this money and buy some good coal. Your sweet potatoes are so good, you can't let them be delayed because of the heat."
The old man looked at the money in his hand, tears welled up in his cloudy eyes, and he was so excited that he couldn't speak.
He took the money and thanked me repeatedly.
Xiao Yue walked up to the auntie selling candied haws, helped her tidy up her messy stall, and taught her some tips to attract customers.
The shoemaker's tools were old, so Xiao Yue generously donated money to help him buy new tools.
These small vendors were originally a little afraid of Xiao Yue, the well-dressed "big boss", but Xiao Yue's sincerity and enthusiasm quickly dispelled their concerns.
In addition to being grateful, they took the initiative to help Xiao Yue promote Xiao's products, recommend Xiao's products to customers, and tell them about Xiao's company's "customer first" service concept.
In front of "Haoyouduo", customers who were originally attracted by the low prices were gradually infected by the enthusiasm of the small vendors and began to take an interest in the products of Xiao's enterprise.
They gathered around the stalls of the small vendors, asking for information about Xiao's products, and some even expressed on the spot that they wanted to go to Xiao's store to take a look.
Xiao's enterprise's market visibility has quietly increased in front of its competitors' stores.
Standing in the office on the second floor of "Haoyouduo", Wang Duidou took in all of this through the floor-to-ceiling windows.
His face was ashen, and the goblet in his hand creaked as he squeezed it.
He didn't expect that Xiao Yue would use this "indirect" method to promote the product, and the effect was so significant.
He felt an inexplicable uneasiness, as if an invisible net was enveloping him.
He suddenly threw the goblet in his hand to the ground. There was a loud "bang" and glass fragments flew everywhere.
He gnashed his teeth and growled, "Xiao Yue, do you think you can beat me like this? I won't let you succeed!"
He picked up the phone and dialed a mysterious number, his tone gloomy and cold: "Start Plan B..."
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