Rebirth of the Legend of the Female Chef

Su Yao and her team did not get discouraged in the face of numerous challenges, but actively sought ways to break the deadlock.

To improve the efficiency and effectiveness of her online marketing team, Su Yao decided to personally study successful cases in the market and develop a detailed marketing strategy based on the characteristics of her own products. Day and night, she read through materials and analyzed data, her eyes bloodshot.

"Su Yao, you can't work so hard, your body will collapse." Lin Yu advised with concern.

Su Yao rubbed her temples. "Now is the critical moment. I can't relax."

Thanks to her efforts, a new marketing plan was finally launched, but during its implementation, technical difficulties arose.

"Su Yao, our live broadcast platform has experienced lag and disconnection, and the audience experience is very poor." The employee in charge of technology said anxiously.

Su Yao immediately contacted the technology supplier to seek a solution. After several rounds of communication and debugging, the problem was finally solved.

However, competitors stepped up their marketing efforts at this time and launched a series of low-priced alternatives to Su Yao's family business products, further eroding their market share.

"Su Yao, our sales figures continue to decline. What should we do?" The sales manager was as anxious as an ant on a hot pan.

Su Yao pondered for a moment and said, "We can't compete with them on price. We have to work hard on quality and service."

She decided to strengthen product quality monitoring, improve after-sales service, and launch personalized customization services to meet customers' special needs.

At the same time, Su Yao actively cooperated with influencers on major social media platforms to promote their products. However, some influencers, in pursuit of short-term profits, exaggerated the product promotion, causing some consumers to feel disappointed after receiving the products and complaining continuously.

"Su Yao, this collaboration with the internet celebrity has backfired, and our reputation has been affected." The public relations manager was worried.

Su Yao acted decisively to terminate the cooperation with the dishonest internet celebrity, apologized publicly and promised to improve.

In order to restore her reputation, Su Yao personally participated in customer service and listened carefully to the opinions and suggestions of every consumer.

"Ms. Su, I was originally very disappointed with your product, but seeing how sincere you are, I am willing to give you another chance," said a consumer.

Thanks to Su Yao's efforts, consumers' trust gradually recovered and product sales began to pick up.

However, at this time, disagreements arose within the family business. Some shareholders believed that Su Yao's reform investment was too large and that no obvious returns would be seen in the short term, and they began to question her leadership ability.

"Su Yao, you must give us a clear timetable, otherwise we can't continue to support your decision." A shareholder complained at the meeting.

Su Yao took a deep breath and calmly presented her plan and market research data. "Please believe me, as long as we persevere, we will definitely be able to turn things around."

Under tremendous pressure, Su Yao's body finally couldn't bear it and she fell ill.

"Su Yao, just have a good rest, we are here." The employees said one after another.

But Su Yao was still concerned about her work while lying on the hospital bed, and gave remote instructions over the phone.

After a period of recuperation, Su Yao returned to work and led the team to continue working hard.

Finally, the new marketing strategy began to work, the product's reputation in the market became better and better, sales increased significantly, and the lost market share was successfully regained.

Under the leadership of Su Yao, the family business gradually got out of the predicament and ushered in new development opportunities.