Rebirth of the Legend of the Female Chef

After Su Yao successfully led the family business out of trouble, new challenges came one after another before she had time to catch her breath.

With the rise of social media and live streaming, traditional marketing models are becoming increasingly inadequate. Su Yao realizes that if she fails to keep up with the times, her company is likely to fall into crisis again.

"We must build our own online marketing team as soon as possible and expand online sales channels." Su Yao said firmly at the high-level meeting.

However, recruiting and training professional Internet marketing talents is not an easy task.

"Su Yao, it's hard to find excellent network marketers nowadays, and their salary requirements are very high." The human resources manager looked embarrassed.

Su Yao frowned: "no matter how difficult it is, we must find a way to solve it. We can improve our treatment and cultivate potential employees from within."

During the recruitment process, Su Yao personally interviewed each candidate and screened them strictly. However, due to the company's lack of experience in online marketing, some applicants were hesitant to join the company.

"I'm not sure about your company's development prospects. I feel that it is not mature enough in the field of online marketing." A candidate said frankly.

Su Yao patiently introduced the company's plans and determination to them: "Although we are not mature enough now, we have enough resources and determination to do well. As long as you have the ability and enthusiasm, this place will provide you with broad room for development."

After finally forming a preliminary online marketing team, new problems arose. Team members lacked synergy, work efficiency was low, and they didn't fully grasp the specific characteristics of online marketing in the food industry.

"Su Yao, the results of several online promotion plans we planned are not ideal. The click-through rate and conversion rate are very low." The marketing director said, holding the data report.

Su Yao carefully analyzed the plan and pointed out its shortcomings: "We can't just imitate others. We must have our own characteristics and innovations. We must deeply understand our product advantages and the needs of our target customers."

To enhance the team's professional capabilities, Su Yao invited industry experts to provide training and guidance. However, as the team members accepted new concepts and methods, they experienced discrepancies in understanding and implementation.

"Su Yao, no one seems to understand this new marketing strategy, and it's difficult to implement," said a team member.

Su Yao encouraged everyone: "Don't be afraid of difficulties. Let's learn and explore together, and we will always find a way that suits us."

While the network marketing work was progressing smoothly, a group of new competitors emerged in the market. They quickly seized market share with low prices and novel products, posing a serious threat to Su Yao's family business.

"Su Yao, these new competitors are coming in with great force, and our market share is declining." The sales manager said anxiously.

Su Yao calmly analyzed the situation: "We can't engage in a price war with them. We must highlight our quality and brand advantages. At the same time, we must speed up the research and development of new products to meet the ever-changing needs of consumers."

However, the research and development of new products requires a lot of money and time, and the company's cash flow has been affected by previous difficulties.

"Su Yao, the financial department is under a lot of pressure and may not be able to support large-scale R&D investment." said the CFO.

Su Yao decided to seek external investment, but during the negotiations with investors, due to the many challenges faced by the company, investors lowered the valuation and put forward harsh conditions.

"Su Yao, the conditions of these investors are too harsh. Should we reconsider it?" said the investment consultant.

Su Yao gritted her teeth: "As long as the funding problem can be solved and the company can grow and develop, we can accept some conditions, but we must also stick to the bottom line."

After arduous negotiations, an investment institution was finally willing to invest, but required the company to achieve predetermined performance targets within a certain period of time.

"This is a huge challenge, but also an opportunity for us." Su Yao boosted morale at an internal company meeting.

Faced with numerous difficulties and pressures, Su Yao did not back down. She led the team to work day and night, striving to find opportunities for breakthroughs in new challenges.