Rebirth of the Legend of the Female Chef
Chapter 74 International Stage
After Su Yao successfully led the family business to gain a foothold in the domestic market, she began to turn her attention to the broader international stage.
"We cannot be satisfied with the status quo. We must bring our food to the world." Su Yao said passionately at a high-level meeting.
However, entering the international market is not easy. Food culture, taste preferences, and laws and regulations vary greatly from country to country.
"Su Yao, the European and American markets have very strict food standards. Our products may need to be significantly adjusted." The R&D manager said, holding a thick stack of materials.
Su Yao nodded: "Then we will set up a special team to study and improve it, and it must meet international standards."
In order to understand the needs of the international market, Su Yao personally led a team to conduct inspections around the world. In France, she visited famous local restaurants and gourmet factories to learn their advanced technology and management experience.
"The craftsmanship and processes here are worth learning from, but we must also maintain our own characteristics." Su Yao carefully recorded in her notebook.
In Japan, Su Yao studied the exquisite local culinary culture in depth, thinking about how to combine it with her own cuisine.
"Japan's pursuit of freshness and quality of ingredients is almost demanding, and this is something we need to learn."
However, Su Yao encountered numerous difficulties in negotiations with international partners. Language barriers, cultural differences, and differing views on market prospects slowed the negotiations.
"Ms. Su Yao, I think it may be difficult for your products to open up the market in our country." A foreign partner said bluntly.
Su Yao responded with a smile: "But I believe that as long as we work together, we will be able to find a suitable way to promote it."
In order to eliminate the other party's concerns, Su Yao prepared a detailed market research report and marketing plan to demonstrate the company's strength and determination.
At the same time, Suyao is also facing strong pressure from international competitors who have a deep foundation in the local market, a mature sales network and brand awareness.
"Su Yao, these competitors have great advantages in price and channels, and it is difficult for us to compete with them." The marketing manager said worriedly.
Su Yao is full of confidence: "We will win with quality and innovation and create unique products."
When developing new products, Su Yao encouraged the team to experiment boldly, integrating traditional Chinese cuisine elements with internationally popular flavors. However, during the testing phase, they received a lot of negative feedback.
"This tastes so strange and doesn't conform to our eating habits." The taster said with a frown.
Su Yao did not lose heart. She led her team to continuously adjust the formula. After countless attempts, she finally developed several popular new products.
When preparing for the international exhibition, we encountered problems such as logistics delays and damaged exhibits.
"Su Yao, the exhibits cannot arrive on time and the exhibition is about to start." The employee in charge of logistics was sweating profusely.
Su Yao immediately activated the emergency plan and contacted local suppliers to urgently allocate exhibits to ensure that the exhibition could proceed smoothly.
At the exhibition, Su Yao personally took the stage to introduce her own gourmet products to visitors from all over the world. Her elegant and confident image and wonderful introduction attracted many people's attention.
"It was a fantastic culinary experience and I look forward to seeing these products in our country," said one visitor.
Through unremitting efforts, Su Yao's family business has gradually emerged in the international market and established cooperative relationships with distributors in many countries.
But just when everything seemed to be going well, a global economic crisis broke out and international market demand shrank sharply.
"Su Yao, many partners have suspended orders, and our export business has been seriously affected." The sales manager said worriedly.
Su Yao calmly analyzed the situation: "Crisis is also an opportunity. We must take this opportunity to optimize our product structure, reduce costs, and wait for the market to recover."
During the difficult period, Su Yao did not lay off employees or cut salaries, but worked together with employees to overcome the difficulties.
Finally, the economic situation gradually improved. Relying on its previous accumulation and preparation, Su Yao's family business quickly seized the opportunity, expanded its share in the international market, and became a dazzling new star on the international food stage.
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