Rebirth of the Legend of the Female Chef
Chapter 70: Chuanchen and Innovation
After the baptism of family disputes, Su Yao was exhausted, but she knew that she could not stop. The future of the family business still needed her to work hard, and her dream of cooking was also waiting for her to realize.
Su Yao decided to combine food with family business to create unique products and services. She first re-evaluated the traditional products of the family business and found that although these products had a long history and good reputation, they had gradually lost their advantage in the competition in the modern market.
"We can't always rely on the glory of the past, we must innovate." Su Yao said firmly at the family meeting.
She led the R&D team to conduct in-depth research on market demand and consumer preferences, and decided to launch a series of new foods that combine modern health concepts and traditional craftsmanship.
However, the process was not smooth, as some family elders questioned her innovative ideas.
"Su Yao, we have always done this. Changing traditions may bring risks."
Su Yao explained patiently: "Times are changing. If we don't keep up with the trend, we will be eliminated."
During the research and development process, Su Yao encountered technical difficulties. The formula of the new food always failed to achieve the desired effect, and the taste and quality were unsatisfactory.
"This is the nth time we've failed. Should we give up?" The members of the R&D team began to lose confidence.
Su Yao encouraged everyone: "Don't be discouraged, let's try again and we will definitely find a solution."
After countless experiments and adjustments, the formula of the new food was finally finalized, which tastes delicious and is rich in nutrition.
But a new problem arose: the promotion of new products required a large amount of capital investment, but the family business had just experienced a dispute and was short of funds.
"Su Yao, we don't have enough budget for large-scale promotion." said the financial director.
Su Yao decided to look for partners. She traveled around, attending various business meetings and events, introducing the family business's new products and development prospects to potential partners.
"As long as there is a market for our products, we will definitely be able to attract investment."
During this process, Su Yao encountered a lot of rejection and cold eyes, but she never gave up. Finally, a large food company expressed interest in her project.
"Ms. Su Yao, we are very interested in your product, but we need to see a more detailed market research report and business plan."
Su Yao immediately organized a team and worked overtime to complete the relevant materials. After several rounds of negotiations, the two sides reached a cooperation agreement and obtained much-needed funds and market channels.
The new product was launched on the market, but initial sales were not ideal. Consumers were not aware of the new product and the market response was lukewarm.
"Su Yao, it seems that our products are not popular. Should we readjust our strategy?" suggested the sales manager.
Su Yao decided to go deep into the market to understand consumer feedback. She conducted research in major supermarkets and shopping malls, communicating with consumers face to face and listening to their opinions and suggestions.
“It turned out that the packaging wasn’t attractive enough, and the promotion didn’t highlight the product’s features.”
Su Yao immediately organized a team to improve the product packaging and promotion. At the same time, she also planned a series of promotional activities and tasting sessions to allow more consumers to experience the charm of the new product firsthand.
After a series of efforts, the sales of new products gradually increased and the market share continued to expand. Under the leadership of Su Yao, the family business gradually got out of the predicament and showed new vitality.
"Su Yao, you are really the savior of the family." Family members praised her highly.
But Su Yao knows that this is just the beginning. She has to continue working hard to pass on the family business's cuisine and continue to innovate to create a more brilliant future.
In addition to her busy work, Su Yao has not forgotten her love. Lin Yu has always been by her side to support her, and the relationship between the two has become deeper.
"When everything settles down, we'll get married." Lin Yu said to Su Yao gently.
Su Yao nodded happily. She knew that no matter how many difficulties there would be in the future, as long as she had the support of her lover and family, she would be able to face them bravely.
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