Reborn in 2014, getting rich from the World Cup

Just ask Chen Li'er to sell wine full-time.

The one who pays for the goods will definitely not agree.

After all, he was an anchor whose sales once exceeded 100 million yuan.

For those who specialize in selling alcohol, making millions of dollars per session is considered very impressive.

That's why Yang Zheng brainwashed Li Jun and made him think that selling wine full-time would lead to better development.

It now seems that Li Jun has fallen into the trap.

"If we only sell one category, our development potential will be very limited, right?"

Li Jun asked hesitantly.

"Ah."

Yang Zheng feigned disdain and said, "Mr. Li has been in e-commerce for so many years, how could he ask such a naive question?"

He paused and said, "Specialization is a means, not an end. The purpose of specialization is to identify the target group."

"Wang Xinnan specializes in maternal and infant products. Regardless of how many categories these products encompass, once she has zeroed in on the mothers segment, is there any reason to worry about limited development potential?"

"And Pei Yiman, she's targeting middle-aged and older men. Will she only be able to sell men's clothing in the future?"

He trailed off.

Li Jun fell silent.

After a while, he spoke with sincere admiration:

"My thinking is limited. Mr. Yang is worthy of being the founder of live streaming e-commerce. His insights and long-term vision really make me feel ashamed!"

At least 70% of what he said came from the heart.

He really felt a little sad. Today's young people are really...amazing.

He really didn't have any resentment towards Yang Zheng for having cheated him twice.

After all, they stand higher than you, see farther than you, and run faster than you.

Then isn't it normal for you to follow behind and eat the dust?

The purpose of Yang Zheng saying these words was for CPU Li Jun.

But these words are not wrong.

He didn't make it up.

To sum it up in four words: fan economy.

This is also the real way for live streaming e-commerce to survive in the future.

The others are too widespread.

With prices as high as 9 cents, consumers suspect there is some kind of scam when it comes to free benefits, and few dare to believe it.

"Mr. Li, you're overpraising me."

Yang Zheng replied with a smile.

"Mr. Yang is being too modest."

Li Jun praised him again, and then asked, "Does Mr. Yang have a specific plan?"

Asking this question means that he has fallen into the trap.

Yang Zheng replied, "Wei Yulu's fan base is mostly female. My idea is to let her continue to promote cosmetics and consolidate her fan base first."

"Ah."

Li Jun responded and asked, "What about Chen Li'er?"

Yang Zheng said thoughtfully, "Chen Li'er doesn't have a specific fan base, and her personality is rather empty. I want to make the most of her looks and figure."

At this point, he paused before adding: "Let's start with the liquor category."

Li Jun was stunned at first, then he said with a smile: "Boss Yang is really great!"

Of course he knew that the target group for the liquor category was men who loved drinking.

And Chen Li'er, who has fair skin, beautiful looks, and the temperament of a rich and beautiful woman, why can't she charm those people?

This is actually the reason why Yang Zheng thought of asking Chen Li'er to sell wine.

Otherwise, in terms of popularity and number of fans.

Wei Yulu is obviously more suitable.

And it’s a trap no matter who you are.

Anyway, both of them are now employees of Treasure Hunting Media.

But there is a word for traffic in live streaming e-commerce - precise traffic!

When it comes to live streaming traffic, accuracy is more important than quantity.

If Wei Yulu were to sell wine, those men would probably just swipe the money away as soon as they got it.

As for Chen Li'er, she can definitely make men who don't like drinking fall in love with it.

"It seems I was worried for nothing. Mr. Yang is in control and has planned everything."

Li Jun said this with a feigned sigh.

Yang Zheng smiled lightly: "Of course I won't slack off when it comes to making money for myself."

Although Wei Yulu's contract was transferred to Xunbao Media.

However, its profits in the past six months still belong to Zhengrong Media.

Not to mention Chen Li'er.

Yang Zheng will personally take 10% of the sales commission.

So he said this to hint at Li Jun to relax his vigilance.

The reason why he had a plan in place was not to help with the purchase of goods, but to make money.

Li Jun obviously understood his hint and chuckled:

"In that case, I won't bother you any more. I'll contact you next time."

"Goodbye."

The phone hangs up.

Yang Zheng played with his phone and smiled even more.

I hope that next time they contact each other, Li Jun won’t want to kill him.

"Call Wang Yifei and Li Mingyuan over."

Yang Zheng gave an order.

"Ah."

Shen Yixin responded and turned to leave the office.

Not long after.

Wang Yifei and Li Mingyuan came together.

"Boss."

The two of them greeted in unison.

Yang Zheng nodded slightly, glanced at the two of them, and asked:

"After Taohuo fully launched the live streaming function, the traffic of the company's anchors has dropped significantly. What are your thoughts?"

These two people are considered the mainstays of Zhengrong Media.

He decided to take the opportunity to test it.

Wang Yifei spoke first: "As the industry develops, a decline in traffic is almost inevitable, and it will only get lower in the future. The cake is so small, and if more people try to eat it, each person will naturally get less."

After saying this, he paused for a moment and continued, "My idea is to optimize the anchors and live broadcasts to increase conversion rates."

After he finished speaking, Li Mingyuan continued:

"My idea is exactly the opposite of my master's. I think we should cast a wide net and catch more fish."

"If one anchor sells 10, ten anchors will sell 100 million."

"This should be much easier than asking a live streamer to achieve sales of a million per show."

Wang Yifei shook his head. "I had the same idea as you at first, but then I realized that many anchors can't even sell 10 yuan a day, let alone 10 yuan."

"Casting a wide net costs money. In this case, casting a wide net may not necessarily catch more fish, but it will definitely waste the net."

Li Mingyuan was stunned and said, "You can't even sell 10 yuan at the show? Is that really that exaggerated?"

Wang Yifei nodded without saying anything.

This is indeed the case.

There were 3.6 anchors who were doing live streaming of shopping yesterday.

But more than half of the live broadcast rooms didn’t have a single transaction...

Live streaming and selling goods is not something you can do just by turning on a camera.

"Mingyuan, you have a quick mind and even more ideas than your master, but you're not careful enough. You need to be more down-to-earth."

Yang Zheng made a comment first.

Li Mingyuan nodded first, then said with a playful smile: "It's enough if you are better than my master."

Wang Yifei glanced at him unhappily.

Yang Zheng also smiled and spoke again: "Yifei's idea is a bit conservative, and he also ignores the advantages of our Zhengrong Media."

He trailed off.

Wang Yifei's eyes lit up: "Boss, are you referring to those entertainment anchors?"

Yang Zheng nodded slightly: "More than that."

Wang Yifei frowned.

Li Mingyuan said, "We also have product advantages and the Zhengrong Media brand!"

Yang Zheng chuckled and nodded: "That's right."

Wang Yifei also nodded in understanding.