Reborn in 2014, getting rich from the World Cup

Live streaming and selling goods.

The three elements are people, goods and place.

It belongs to the front end, which is the live broadcast room.

In addition to the front end, there is also the back end.

Including supply chain, logistics, live broadcast planning, and even product sales pitch, etc.

There are more elements and they are more complex.

Why does live streaming sales seem easy but difficult to do?

Many so-called "anchors" find it difficult to make even 10 yuan in sales, and some don't even make a single sale.

It is precisely because they can see that only the front end will follow suit and imitate.

They can't see the back end.

Live streaming sales is not just about introducing products in front of the camera.

If only it were that simple.

Yang Zheng had already become rich in his previous life.

When Yang Zheng said that Zhengrong Media has advantages, he mainly referred to the advantages in the back-end.

The "entertainment anchors" that Wang Yifei mentioned can be considered a human resource advantage.

Being a host is easy.

If you face the camera and start live streaming, you will be considered an "anchor".

But being a qualified anchor is not that easy.

Many people can't even speak a complete sentence when facing the camera.

Not to mention introducing products fluently and emotionally to stimulate consumption.

Therefore, in the future, many manufacturers and bosses will also invite professional anchors to create live broadcast rooms for their own brands.

On the other hand, at Zhengrong Media, professional anchors have to line up!

This advantage is huge.

What Li Mingyuan calls "product advantage" is actually the advantage of the supply chain.

The importance of the supply chain is self-evident.

Then there is the Zhengrong Media brand.

When the anchor said, "I am a contracted anchor of Zhengrong Media."

The audience will naturally have an idea: a company as big as Zhengrong Media will definitely not cheat people.

This is the brand effect, which is a natural endorsement of trust.

And besides these.

Numerous operations, field controls, and central controls.

Ready-made product scripts, live broadcast process plans, etc.

These are all the advantages of Zhengrong Media.

In a word.

Zhengrong Media is equivalent to a mechanized "modern factory", while more than 90% of the live broadcast rooms outside are just "handmade workshops".

Of course, it is difficult for handicraft workshops to expand production.

And what about modern factories?

I'm just afraid that there are too few orders!

Therefore, the future development of Zhengrong Media is more suitable to take the "mass production" route.

This is the plan proposed by Li Mingyuan of "casting a wide net and catching more fish".

Of course, we can’t just “cast a wide net” blindly.

There would be no point in getting thousands or tens of thousands of anchors to dominate Xia Ji's broadcasting.

Just a waste of resources.

But just a few dozen, or even a hundred, that's not really a lot.

With Zhengrong Media's current operational capabilities, it can be fully operational.

"Things are different now. After Taohuo fully opened up its live streaming function, the live streaming sales industry will definitely become more and more competitive. So we can no longer take it slow like before."

Yang Zheng finished speaking, paused for a moment, and then spoke again: "Lower the requirements for anchors to start broadcasting, give newcomers more opportunities, and let them learn through actual combat. The capable ones will be promoted, and the mediocre ones will be demoted."

The meaning of this sentence is very clear - raising Gu.

The fastest and most cost-effective way to incubate internet celebrities is to use the "breeding model".

"Understood."*2

Wang Yifei and Li Mingyuan both nodded in response.

Yang Zheng also nodded and said, "Nothing else, you guys go ahead and get busy."

The two nodded again, said goodbye and left.

After the two left.

Yang Zheng looked at Shen Yixin and said, "Call Tan Huizhen and Yan Hao over."

Tan Huizhen, the daughter of his eldest aunt, was transferred by him to Xunbao Media to be responsible for management.

Yan Hao, the former manager of the entertainment operations department, was also transferred to Xunbao Media to take charge.

The purpose of calling these two people over was, of course, to arrange matters concerning Xunbao Media.

Compared with Zhengrong Media, Xunbao Media is now also a small workshop.

There are only 6 anchors in total.

Wei Yulu, Chen Li'er, Han Yuyan, and the "three men who shopped", Qi Jia, Zhou Yaoxuan, and Li Junwei.

Han Yuyan is almost out of favor now.

The current sales volume is only about 200,000 to 300,000, and is decreasing day by day

She is really not suitable for live streaming to sell goods.

In other words, it is not suitable for selling goods in a conventional way.

Just her figure, beauty, and breathtaking dancing skills.

If you find the right method, it's not difficult to get back to the top.

But of course Yang Zheng wouldn't worry about it.

Moreover, Li Jun didn't even mention her just now, which obviously showed that he had given up on her.

Han Yuyan is a typical example of someone who brings trouble upon herself.

If she keeps herself clean, Yang Zheng will definitely not mind admiring her dancing skills a few more times.

Being more self-aware, Yang Zheng wouldn't mind continuing to train her to be a cash cow.

If you keep a low profile, you won't provoke Zhang Qinglan.

Too bad she has none of that...

"The Three Men Who Pay Money" has now started airing.

The effect is neither good nor bad, and currently they are selling well with sales of 200,000 to 300,000.

Yang Zheng is actually quite optimistic about these three people.

If he were to run the business, all three of them would have the potential to achieve sales of "tens of millions".

Moreover, Zhengrong Media also lacks such high-quality male anchors.

Unfortunately, he never found an opportunity to bring these three people to Zhengrong Media.

Tan Huizhen and Yan Hao were called over, mainly to talk about the matter of Wei Yulu and Chen Li'er.

Wei Yulu needs to adjust the product arrangement.

In the future, we will list more cosmetics and products whose main consumers are women.

His explanation to Li Jun was: to stabilize female fans and strengthen personal image.

But the actual plan is to squeeze out Wei Yulu's value as quickly as possible.

How can you not make full use of other people's things?

As for Chen Li'er, he told the two that he planned to go there in person in a few days and asked them to let Chen Li'er stop broadcasting for a few days.

Finally, he said one more thing: reduce the number of Qingyan products and focus on Mengchan.

It's time to plan for Mr. Cheng...

Gradually reduce until there is no discharge.

Let Mr. Cheng fully feel that he, Yang Zheng, holds Qingyan's lifeline in his hands!

Finished chatting with Tan Huizhen and Yan Hao.

Yang Zheng also left the office.

But he did not leave the company.

Instead, he went to Zhang Qinglan's office.

Although Zhang Qinglan had shown an attitude of wanting to cut off all ties with him after he caught him and Zhang Qingxun doing that in the office that day.

But the unity of knowledge and action is the realm of a saint.

He didn't think Zhang Qinglan could do it.

Knowing clearly that the other person is a scumbag, knowing clearly that it is a trap, knowing clearly that nothing can be done.

But aren’t there many people who still throw themselves into the fire like moths, unable to extricate themselves?

People are controlled by their hearts.

There are very few people who can control their own hearts.

"Dong dong dong".

At the office door, Yang Zheng knocked politely.

"Enter."

Zhang Qinglan's cold voice came.

Yang Zheng pushed the door open and walked in.

Zhang Qinglan was sitting at his desk. When he heard the door open, he looked over here.

Seeing that the person coming was Yang Zheng, she was stunned for a moment, then frowned:

"What are you here for?"

Yang Zheng chuckled and said, "I missed you, so I came to see you."

The key to being a scumbag: No matter how corny the words are, you must have the courage to say them.

Zhang Qinglan was stunned again when he heard this, and then frowned even more: "Boring."

If she really thought so, she would never say the word "boring".

He would just ignore Yang Zheng.

It's really boring if you don't bother to pay attention.

Remember, saying one thing and thinking another is a basic skill for women.

Many times, when you want to give her something, she will politely refuse and say no.

But if you force it on her, she will accept it.