Reborn in 2014, getting rich from the World Cup

Yang Zheng was very proud of himself.

But someone was very angry - Li Jun.

The live broadcast data of several anchors that Yang Zheng focused on training and kept in Zhengrong Media did not decline much.

However, the data of Wei Yulu and Chen Li'er, whom he sold to Xunbao Media at a sky-high price, have declined significantly.

If you still can't see the problem.

How could Li Jun possibly become the vice president of Paohuo?

Not long after Yang Zheng finished looking at the data, his phone rang.

It was Li Jun who called.

"Mr. Li."

Yang Zheng greeted them first with a smile on his face.

"It seems that Mr. Yang is in a very good mood, but I am in a very bad mood!"

Li Jun's tone already revealed his mood.

very bad!

Yang Zheng pretended to be confused and asked, "What's wrong?"

"Mr. Yang, please stop playing dumb with me."

Li Jun said this unhappily, then paused and continued, "Mr. Yang is the founder of e-commerce live streaming. I've been cheated by you twice in this field. I admit it."

"But Mr. Yang, don't forget that the income from Wei Yulu's live broadcasts over the past six months still belongs to Zhengrong Media."

"As for Chen Li'er, we even signed an agreement. President Yang must guarantee that her monthly sales will reach over 3 million."

"So I hope Mr. Yang can quickly come up with a solution to ensure their data doesn't continue to decline!"

"We want fame, and Mr. Yang gets profit. This is a win-win situation!"

This is true.

The anchor really only makes a little money from selling goods, and people don’t really think much of it.

What they need more is to borrow the fame of big anchors to promote "live streaming of shopping" and use exaggerated live streaming sales data to increase the influence of shopping.

So when it comes to buying things, as long as the live broadcast sales data of the anchor is good enough.

So it’s under your own company.

It’s actually not that important.

The reason why they were so eager to buy Wei Yulu and Chen Li'er was more out of fear that they would be poached by other platforms.

Then in the field of e-commerce live streaming, they are just getting started.

We also need our own big anchor to keep the situation stable.

Otherwise, do you really think they are poaching people just to make money?

Let's say that.

Considering the volume of goods being purchased, a 1% increase in the stock price would mean... tens of billions!

And if Taohuo can take it over, it can even monopolize the field of live streaming e-commerce.

Then a rise in stock prices is almost inevitable.

In fact, Taohuo’s stock price has been rising recently.

So Yang Zheng seemed to have made a lot of money from Xunbao Media.

But buying the goods is actually not a loss at all.

Otherwise, Li Jun would not have been so lenient and said that he would admit defeat this time.

Then Yang Zheng just needs to find a way to stabilize Wei Yulu and Chen Li'er's data.

People really don't care about this little money.

What they want is face, reputation, and influence.

Because it allows them to earn more.

Not to mention the stock price.

It will attract more people to buy goods and do e-commerce live streaming.

They earn more than tens or even hundreds of billions.

Yang Zheng knew all of this very well.

So naturally he would not do as Li Jun wished.

Are you kidding? He hopes that the live streaming e-commerce platform that sells goods will go bankrupt sooner, right?

How can we possibly help increase its influence?

He was leaving the trap open to take advantage of others' misfortune!

"Mr. Li said I cheated you twice? Where does that come from?"

Yang Zheng looked like he was ready to have a good talk with him:

"First it was Han Yuyan. That was my sincerity in cooperating with Taohuo, and then it was ruined by your own people."

"Then there's Wei Yulu. After Han Yuyan's downfall, I felt Xunbao Media needed a pillar, so I reluctantly let her go."

"The last one was Chen Li'er. At that time, I asked Mr. Li for help. I originally wanted to transfer Wang Ya to Xunbao Media. It was you, Mr. Li, who insisted on having Chen Li'er."

"And now, it's you who are paying for the goods and fully opening up the live streaming function, which has led to tens of thousands of people coming to share the live streaming e-commerce pie."

"You guys insisted on hiring them, and it was you who caused their traffic to be dispersed and their data to decline."

"But in the end, you said I cheated you?"

"Mr. Li, don't you feel guilty when you say this?"

On the other end of the phone, Li Jun fell into silence.

After a long while, he spoke weakly, "Okay, I said the wrong thing just now. It's not Mr. Yang who is trying to trick me. I deserve it. I apologize to Mr. Yang."

I can only say that he is worthy of being the vice president of a large company.

This kind of flexibility is enough for many people to learn for a lifetime.

"Boss Yang, please quickly think of a way to stabilize Wei Yulu and Chen Li'er's sales figures."

Li Jun said another sentence.

He has been immersed in e-commerce for many years, and of course he can now see that Wei Yulu and Chen Li'er's model is wrong.

If you continue like this and don't make any changes, sooner or later you will be lost in the crowd and become an ordinary anchor.

And these two people, especially Wei Yulu, spent a full 20 ​​billion at that time!

For shopping, 20 billion may not even be enough.

But what about him personally?

20 billion to buy an ordinary anchor.

When Wei Yulu becomes indistinguishable from the crowd, I'm afraid that he, the vice president who spends money on products, will also become indistinguishable from the crowd.

How could he not be anxious?

He was anxious, but Yang Zheng was not.

"The solution has long been before our eyes."

Yang Zheng said slowly.

"Ok?"

Li Jun was a little confused.

Yang Zheng spoke again: "Wang Xinnan and Pei Yiman both started with sales of less than a million and now have sales of three to five million, and the data is stable."

Li Jun pondered, "Mr. Yang, what you mean is... specialized?"

Specialized category means specializing in selling one category.

Wang Xinnan is in the maternal and infant category, and Pei Yiman is in the men's clothing category.

Specialized categories can indeed build a "moat" and stabilize data.

Because consumers like to recognize old brands and time-honored names.

The same principle applies: first establish a personal image and then use it to sell products.

"Yes."

Yang Zheng affirmed: "I categorize live streaming e-commerce into three models: people bringing goods, goods bringing people, and venues bringing goods. The venue is the scene."

"Wei Yulu's model is that the goods bring people, Chen Li'er's model is that the venue brings the goods, and Wang Ya, Wang Xinnan, and Pei Yiman's model is that people bring the goods."

"Both the goods and the market are replicable, so others can easily follow suit and imitate them, but people cannot."

"So in the era of live streaming e-commerce, only by establishing the anchor's personality can we build a moat."

"Mr. Li should have seen Wang Ya's live broadcast. She is very approachable and naturally makes people feel convinced. You could say she was born to do this job."

"Wang Xinnan and Pei Yiman were not as good, so I had to settle for the next best thing and ask them to only lead one category, leveraging their strengths and targeting only certain groups."

Having said that, he paused before asking, "Mr. Li, do you think Wei Yulu and Chen Li'er have the same charisma that Wang Ya displayed in front of the camera?"

Li Jun replied quickly and directly: "No."

This is obvious.

There is no benefit in arguing.

"So, Mr. Yang wants them to follow Wang Xinnan and Pei Yiman's example and do specialized livestreaming e-commerce, targeting only certain groups?"

"Yes."

Yang Zheng confirmed again with a smile.

He explained so much to Li Jun, certainly not out of good intentions.