Reborn in 2014, getting rich from the World Cup

After going back upstairs to have lunch.

Yang Zheng went directly to the company.

Well, it should be Zhengrong Media.

After all, he has a lot of companies now...

Zhengrong Media is now in its new location on the 32nd floor.

The futuristic style decoration makes the whole company look full of technology.

The venue of more than 3000 square meters is spacious enough and has also made the company no longer have the previous messy feeling.

Employees come and go, but the work is busy but not chaotic.

Everything seems to be in order.

It really has the atmosphere of a big company.

"Mr. Yang!"

"boss!"

"..."

As Yang Zheng walked along, employees kept greeting him.

He nodded in response.

He arrived at the office and just sat down.

Shen Yixin knocked on the door and came in.

Shen Yixin's office was right next to his, so naturally she saw him coming.

"Have you moved here?"

Yang Zheng asked first.

"Ah."

Shen Yixin responded softly.

A secretary moved into the bedroom of her boss's office.

This matter still makes her feel quite embarrassed.

So she quickly changed the subject: "The live broadcast data for the past two days is out, take a look."

As she spoke, she handed over a document.

Yang Zheng took it and started reading.

He came to the company today just to watch the live broadcast data.

It's not just the data of Zhengrong Media anchors.

More importantly, the data of other anchors on the Taohuo platform.

He must know how big an impact the full opening of the live broadcast function will have on Zhengrong Media.

The answer is, very big.

A typical example is Wei Yulu.

Before January 1st, Taohuo had not yet fully opened its live streaming function.

The lowest number of views in Wei Yulu’s live broadcast was over 9500 million.

But in last night's live broadcast, her sales were only over 7600 million.

This is only the first day, and the data has dropped by 20% from the historical low!

and.

The data of Zhengrong and other anchors of Xunbao also generally declined.

Those that have declined significantly may even be cut in half...

The one who performed the most resiliently was Wang Xinnan.

Wang Xinnan’s approach is to build his personal image first.

So let’s not mention her historical lowest data.

Because it's really too low.

But in December alone, her sales have reached around 12 million.

Last night it was 286 million.

Almost no decline.

Then there is Pei Yiman, who now specializes in selling "Iman Men's Wear".

Her stats didn't decline much either.

After all, she has the innate conditions.

It is difficult for those who follow the trend to sell products to have the same conditions.

Then there is Wang Ya.

At the beginning, Yang Zheng wanted her to follow the serious sales model and take one step at a time.

She does have a talent for this.

Although her data has declined, it is not much.

and.

Wang Ya’s first broadcast had sales of only 2200 million.

But so far, the highest sales volume is 5100 million.

Last night’s live broadcast had 4600 million viewers.

Compared with her historical highest record, she has only dropped by less than 10%.

In contrast to her is Chen Li'er, who follows the factory broadcasting model.

Not to mention the sales of over 100 million yuan in the events operated by Yang Zheng.

Her own live broadcasts usually bring in sales of over 5000 million.

But last night, there were only over 2800 million...

Almost cut in half.

This is the difference between "people bringing goods" and "places bringing goods".

When it comes to selling products through human influence, no matter how much you imitate others, you must at least have a capable anchor.

But what about bringing goods to the venue?

Find a factory, warehouse, or even a physical store.

The reason for the price reduction is "factory direct sales".

The host just needs to "read the script".

The role of the anchor has been infinitely weakened.

It is easy to follow this model.

And there are indeed many smart people in the world.

Statistics on the shopping side.

After the live broadcast function was fully opened yesterday.

3.2 live broadcast rooms have been launched one after another.

According to incomplete statistics, more than 2 of them were broadcast in the "factory broadcast" mode!

It can be called a national factory broadcast!

The threshold for this model is really too low.

If it really doesn’t work, you can just put a factory background picture behind it!

If the camera is angled correctly, many people really can't tell.

Yang Zheng had already expected these things.

That's why he was so impatient, and even planned to let Li Jun buy Chen Li'er.

And there is Wei Yulu.

Wei Yulu's data now shows that the decline is not too exaggerated.

But...it's only a matter of time.

Because her live broadcast mode does not rely much on the host's ability, it will also be the most popular in the future - bringing people with goods.

In fact, sales rely on the price and quality advantages of the goods themselves.

The anchor uses the effect of the "goods" selling well to enhance his own fame, and then feeds back to sell other "goods".

This is also a sales model without a "moat".

In essence, it is to attract traffic at low prices.

Basically, the anchor just needs to be a normal person and speak fluently.

Yang Zheng was not optimistic about Wei Yulu from the beginning to the end.

Because she is indeed too ordinary and has no characteristics.

Yang Zheng didn't even expect that she could achieve sales of over 100 million.

But fate is something that is hard to explain.

Wei Yulu is obviously one of those people with very good luck.

She was caught in the "accidental turning off of beauty filter" incident.

Yang Zheng helped her with the operation.

Gained a solid group of female fans.

The character was established inexplicably.

She is now actually able to "sell products through personal promotion".

But the innate conditions are there.

How do you say that?

The product of the times will eventually be eliminated by the times.

Wei Yulu is undoubtedly a "product of the times."

She reached her current position by chance.

But she herself has no special features and her abilities are average.

Therefore, when the era of everyone selling goods comes, she will gradually be eliminated by other anchors due to her lack of ability.

Yang Zheng has seen too many examples like this.

The effectiveness of internet celebrities is very short.

The Internet has memory, but many netizens do not.

Except these few people.

Zhengrong Media now has more than 40 live-streaming hosts.

There were originally 15.

At that time, sales easily exceeded one million.

And there were more than 20 new anchors who started broadcasting yesterday.

The highest sales volume is only 35...

Yang Zheng also has a deeper understanding of the saying "If you stand on the right track, even pigs can fly."

It is true that heroes are made by the times.

Even if he was a reborn person, if he was reborn a few years later.

That's probably the level of being content with a small fortune.

The times and opportunities are really very, very important.

At least it is much more important than hard work.

Finally, Yang Zheng saw a set of data that made him feel relieved.

On January 2015, 1, the total transaction volume of the Taohuo platform for the whole day was: 1 billion.

On normal days, the daily transaction volume of Kaohsiung is about 18 billion.

Yesterday was the first day that the live broadcast function was fully opened, and data growth is normal.

The total sales of live e-commerce was 9.6 million.

It accounts for nearly 40%.

From this we can see that the decision to enable the live broadcast function on Taohuo was the right one.

It also shows that e-commerce live streaming is feasible.

In Yang Zheng's eyes, these have all been confirmed.

This was not what pleased him.

He was relieved.

Zhengrong and Xunbao Media’s total sales yesterday were… 2.1 million.

It accounts for more than 21% of the entire shopping platform.

and.

The number of anchors of Zhengrong and Xunbao Media combined is just over 50.

And the number of users who started live streaming on Taohuo yesterday was 3.6!

He employed more than 50 people, accounting for more than one-fifth of the more than 3 people!

With this data coming out, Zhengrong Media’s valuation will undoubtedly be raised even higher!

It is worth mentioning.

In Yang Zheng’s previous life, when he started live streaming, there were only more than 1000 anchors.

And now it is 3.6.

To be honest, it was Yang Zheng who started the era of live streaming e-commerce, and there is absolutely nothing wrong with that.

Yang Zheng now really feels that "this life is worth it."