Reborn in 2014, getting rich from the World Cup

After dealing with the Taohuo and Dousha TV issues.

Yang Zheng finally had time to organize his thoughts.

After turning on the live broadcast function on Taohuo.

It also truly means that he has opened the era of e-commerce live streaming ahead of time!

So many of his plans had to be replanned.

First, the company structure needs to be adjusted.

Officially distinguish between e-commerce live streaming and entertainment live streaming, including anchors and operations.

Secondly, Wei Yulu’s first live broadcast of selling goods must be carefully planned.

This is Zhengrong Media’s first real battle.

Of course, we must fight well.

There are many things related to this matter.

But it is Yang Zheng who is most confident in doing it well.

Like before, a live broadcast was only for one product.

Strictly speaking, it is not considered a live broadcast with goods.

The main purpose is promotion, and sales come second.

This is not the method Yang Zheng is familiar with.

Therefore, the plan he envisioned for Qingyan's last promotion was not even as good as that done by Li Mingyuan, a novice.

And now, it is the "321 link" model that he is familiar with.

Arrange products, attract traffic, promote sales, create atmosphere, etc.

Who else knows how to play it besides him?

Just like Li Jun.

He probably wanted to replicate what Zhengrong Media did before when promoting Mengchan and Qingyan, telling stories and acting out scenarios.

So he thought Han Yuyan could do live streaming to sell goods.

In fact, with the link function.

That's something completely different.

The tricks that can be performed are definitely far beyond Li Jun's imagination, even beyond everyone's imagination.

Yang Zheng was finally able to bring a little shock to the world as a reborn person.

Apart from these two things.

There is also the matter between Wang Xinnan and Yingbei Mengbao.

These days, Wang Yifei has been busy with Yingbei Mengbao's "part-time online promotion" plan.

Of course there is an effect.

There are indeed plenty of people who can do things that can make money.

Moreover, they are not like other fraudulent online part-time jobs that require you to pay deposits, training fees, etc.

So of course there are more people who believe.

The total number of people in the five Penguin groups and five WeChat groups has now exceeded 5000.

There must be duplicate groups.

But the actual number should be around three to four thousand.

However, there are many people who want to work part-time.

But the people who can really sell the products...

So far, the total sales of the ten groups have not exceeded 100.

Not many mothers are brave enough to buy the less famous maternal and infant products.

Who isn’t afraid of another “toxic milk powder” incident?

Therefore, it will take a long time for Wang Yifei's "online part-time job" plan to really work.

But after activating the live broadcast function on Taobao, of course that is no longer necessary.

Not that his plan would take long.

Rather, it means that his plan can be directly abandoned.

Before, Yang Zheng didn’t have any good promotion ideas for Yingbei Mengbao.

This is because there is no one who is suitable to carry maternal and infant products and has enough popularity and traffic.

Let the current big anchors of Zhengrong Media, such as Zhang Feifei and Han Yuyan, suddenly promote a maternal and infant product.

What kind of picture would that be?

Even if it is Wei Yulu who has switched to being a live-streaming host.

Yang Zheng couldn't think of any story that could justify this.

Wang Yifei didn't expect this either, so he started the "online part-time job" plan.

But of course it’s different now.

When doing live streaming of goods, the goal is to sell goods.

You no longer need a story to launch a product.

In other words, Wei Yulu can directly promote Yingbei Mengbao.

At that time, you just need to use some tricks to give consumers a reason to buy.

Therefore, the ten part-time job groups set up by Wang Yifei seemed a bit redundant.

Do it on both sides?

Certainly not.

Because of price, conflicts are likely to occur.

On this side, Wei Yulu said in the live broadcast room that this was a loss-making price, a price she had negotiated with great difficulty.

Then someone in the "part-time job group" revealed a lower price.

Will this work?

Not even the same price!

The reverse is also true.

If you are in the "part-time job group", the price you get from the goods is higher than the price in Wei Yulu's live broadcast room.

Then who else can they find to sell to?

It's obviously cheaper to buy it directly online, but you sell it to your friend at such a high price?

Do you really treat your friends around you as fools?

So according to Yang Zheng’s original idea.

Those part-time groups can be disbanded directly.

But he soon gave up the idea.

It’s just that I can’t sell milk powder part-time anymore, it’s not like I can’t do anything else.

More than 5000 people are enough to form a large navy.

As for those who work in online media, it is impossible not to use the Internet water army.

Even Zhengrong Media has already invited him several times.

So there is no need to disband the group, just find someone to guide it well.

Allow group members to continue to do part-time online jobs.

Then there is Wang Xinnan's side.

The original plan was to make her an expert in maternal and infant products.

This plan may or may not be changed.

Yang Zheng finally decided not to change his mind.

Let Wang Xinnan start as an expert in maternal and infant products, and after accumulating popularity and traffic, he can slowly expand the product categories.

After all, as a newcomer, she needs a way to accumulate popularity.

Explaining maternal and infant products to mothers on a public welfare basis is a very good way.

If everything goes well, her fan stickiness might even be more exaggerated than that of Wei Yulu's sisters.

And her future direction of expanding product categories:

First, the items that children need during their growth;

The second is the items that mothers use in daily life.

As we all know, money from children and women is the easiest to make.

There is one last thing - the live broadcast of Han Yuyan shopping.

Although she was only going to broadcast one show, it was just a formality.

But she ultimately represents Zhengrong Media.

We definitely can't do things perfunctorily.

So she had to plan her live broadcast carefully.

After sorting out my thoughts.

Yang Zheng sent a message to Shen Yixin: [Notify all managers, meeting in 1 hour]

Shen Yixin quickly replied: [Received]

Yang Zheng notified Xiao Yong to come over, and then went out to the company.

……

Zhengrong Media conference room.

Yang Zheng sat in the main seat.

Shen Yixin and Zhou Wei sat in the first seats on the left and right respectively.

The remaining 12 managers also sat down in rows.

Zhengrong Media now seems to be on the rise.

It's not just a matter of numbers.

The key is the mental outlook of these managers, which all seem very good.

It feels a bit like a senior executive of a large company.

After all, the executives of so-called large companies don’t really earn as much as they do.

And money is the best way to nourish people.

Yang Zheng still didn't waste any time and directly stated the reason for holding the meeting.

That is to say, the live broadcast function needs to be enabled on the payment side.

"So the company needs to make some personnel adjustments now."

Yang Zheng finished his last sentence.

The atmosphere in the conference room suddenly became tense.

In Zhengrong Media, whether or not you are in the management team is of great importance.

So even though we know it's just an adjustment and not about removing anyone from their position.

They couldn't help but be nervous.