Reborn in 2014, getting rich from the World Cup

It only took Yang Zheng 10 minutes to convince Li Jun.

The call lasted nearly an hour.

This was because later on, Li Jun took the initiative to ask Yang Zheng some questions.

Several operations of Zhengrong Media.

The people who are paying for the goods must have analyzed it thoroughly.

But many details cannot be easily understood by watching live broadcasts or looking at data.

And what Li Jun asked about were these details.

Of course Yang Zheng wouldn't say everything.

He mainly uses vague words.

Although these things will be thoroughly studied sooner or later.

But being a little later means more advantages for him and Zhengrong Media.

Of course he had to hide some of it.

Later, Li Jun probably understood his thoughts and finally stopped asking.

Instead, they wanted to invite him to the Taohuo headquarters to directly manage the live broadcast of a host they launched on Double 11.

The price offered sounded good: 20% of the sales profit.

But Yang Zheng knew that this was a trap!

How can he verify the exact amount of profit?

When the time comes, they will put out the data on costs.

It may not be the case that there is zero profit.

But if you calculate the profit margin of 50% as 20%, that would be too easy.

So of course he refused.

Didn't refuse directly.

He told Li Jun: The promotion costs of Mengchan and Qingyan are both 20%, and it is not profit, but directly sales.

Li Jun fell silent upon hearing this.

For general commodities, the gross profit margin is between 30% and 50%.

In terms of net profit margin, many are even less than 20%.

And directly give 20% of the sales to Yang Zheng.

Wouldn’t that be equivalent to giving all the profits to Yang Zheng?

Is it really just spending money on publicity?

Li Jun, who has not yet witnessed the heyday of live streaming selling goods.

I definitely can't figure out the connection between them.

Letting a top influencer promote your own products is far more effective than general advertising.

Putting a video of a big host explaining the product on the product homepage is equivalent to a permanent advertisement.

Sales are really going up.

So don’t just give up all the profits, even if it means really losing money, there are still manufacturers willing to do so.

Take Mengchan for example.

Officially, the promotional expenses for the two sales were less than 6000 million.

And the profit exceeded 1 million.

It’s not a loss here.

Even if the profits from these two sales are all counted as promotion expenses.

Mengchan didn’t make a penny from these two times.

But after two hot sales, Mengchan became an Internet celebrity brand.

Even at a price of 1850, which was clearly a huge price to pay, thousands of orders were sold.

Profit margin exceeds 80%!

With sales exceeding 800 million, the profit is million!

And this is only half a month's sales data.

What next?

How about lowering the price a little bit?

Even if Mengchan is not Yang Zheng’s own brand.

But other manufacturers.

Is he willing to give all the profits from the first two sales to Zhengrong Media as promotion fees?

In the face of such data, anyone who is not happy is really stupid.

Therefore, when live streaming of goods becomes popular in the future, it will be normal for manufacturers to give up 30% or even 50% of their sales to MCN agencies.

Because even so, they don't lose anything.

Anyway, the wool comes from the sheep, and the consumers will pay the bill.

However, this is when live streaming of goods is popular and people in the industry can see the general data like this.

And now.

Directly give a percentage of sales to calculate the promotion fee.

It undoubtedly seems a bit crazy.

How many people now dare to believe and find those top live-streaming hosts to sell goods?

Is it even better than hiring those first-line or even super-first-line stars to shoot commercials and do endorsements?

Those celebrities can’t sell as well as the live-streaming hosts!

Reality is often more outrageous than imagination.

Of course, no one dared to believe it before the outrageous reality happened.

Li Jun didn't dare either.

So after hearing Yang Zheng say it was 20% of sales.

He was simply speechless.

I just feel that Yang Zheng’s appetite is really too big.

So the phone call between the two ended there.

After hanging up the phone.

Yang Zheng looked at his phone and chuckled, shaking his head.

Fortunately, Li Jun didn’t have enough courage.

Otherwise, if Li Jun really promised 20% of sales, it would be difficult for him to refuse.

This is undoubtedly a loss for him.

20% is really just the result of him holding back because he knows that the time has not really come yet.

When the time comes, 50% will only be the starting price!

You still have to pay the pit fee and queue up!

Afterwards, Yang Zheng called Cheng Lijie again and told him about inviting Wei Yulu and Han Yuyan to the live broadcast.

Cheng Lijie is a smart man.

I know that Dousha TV will definitely not be able to keep Wei Yulu.

Wei Yulu's live broadcast style is completely incompatible with Dousha TV.

In fact, he also felt a little regretful that he did not agree to Yang Zheng's request to open a product link function last time.

After all, who would have thought that so many people would watch live streaming to sell things?

You can even increase your followers through this.

But it was too late for him to regret now.

The e-commerce giant has already taken action, and Dousha TV is no match for it.

Wei Yulu, the live-streamer selling goods, has found her true belonging by doing live-streaming of purchasing goods.

So he naturally had nothing to say about Wei Yulu's departure.

Han Yuyan is only going to live broadcast one show and will come back to Dousha TV afterwards.

He certainly had nothing to say.

Yang Zheng and his wife are both shareholders of Dousha TV.

There's no way he wouldn't even give her this face.

Moreover, both of them were originally free men.

The fact that Yang Zheng called him to let him know was already a great favor to him.

After hanging up the phone with Cheng Lijie.

Yang Zheng's mood improved a little.

It's not just because it's an easy fix.

This was what he expected.

What he didn't expect was that Cheng Lijie would be so stingy.

He originally thought that Cheng Lijie would definitely use this opportunity to propose a contract with Han Yuyan.

After all, there are more than 5 people in a live broadcast room and a monthly turnover of nearly 500 million.

But he is still a free man.

This is a huge risk for the platform.

But Cheng Lijie can really take this risk.

I can only say that he is worthy of being the person who will go to jail for gambling in the future.

The gambling nature is really strong.

He was just betting that Yang Zheng would not turn against him and let Han Yuyan switch platforms.

Even if Yang Zheng wanted Han Yuyan to switch platforms, he would definitely discuss it with him first.

Just like this invitation to buy goods.

Yang Zheng would definitely not agree directly and would talk to Cheng Lijie first.

So in a sense, this is a game that he is sure to win.

Therefore, he had no reason to bring up the matter of signing a contract with Han Yuyan first.

First of all, whoever speaks first in such matters will be in the passive position;

Secondly, even if the contract is signed one day later, the Dousha platform will get Han Yuyan for free for one day.

His idea is absolutely correct.

Unfortunately, he does not have the same perspective on the future as Yang Zheng.

He could never have imagined that in just one or two years, the value of these anchors, especially the big ones, would increase exponentially.

Now he is asking for a contract and asking for a sky-high price of 500 per year.

Yang Zheng couldn't even find a reason to refuse.

But wait until next year, when a well-known rich second generation comes in waving money and directly displays the attitude of "people are stupid and have a lot of money, come quickly".

Even if he offered 800 million a year, Yang Zheng had the confidence to refuse.

In 2016, the first year of live streaming, a large amount of capital also entered the market.

He was offered 1000 million a year, yet Yang Zheng dared to tell him to get out.

Of course, the prerequisite is that Han Yuyan will still be so popular at that time.

So Yang Zheng actually has a bit of a gambling element in it.

Speaking of which, only Li Jun, who should have gambled the most, didn't dare to do so.