Reborn in 2014, getting rich from the World Cup

Han Yuyan has not signed a contract with Dousha TV.

And Wei Yulu didn't have it either.

She didn't sign the contract because after Cheng Lijie saw her in person, he felt that she would fail sooner or later.

And she did fail.

But I'm afraid Cheng Lijie would never have thought of it even if he was beaten to death.

After her accident, she became even more famous.

It’s just like the saying goes: Nothing is constant in life.

So Paohuo only sent invitations to her and Han Yuyan.

But the most popular Zhang Feifei was not invited.

Given the volume of the goods, it is not difficult to know that Zhang Feifei has signed a contract with Dousha TV.

If Han Yuyan and Wei Yulu were to do a live broadcast to sell goods, it would definitely be much easier without the issues of contracts.

But this only applies to purchasing goods.

As for Yang Zheng:

Just as Cheng Lijie thought.

As a shareholder of Dousha TV, he is undoubtedly suspected of collaborating with the enemy if he lets two of Dousha TV's top female anchors go to other platforms to broadcast live.

So you definitely can’t just leave.

At the very least, we have to notify Cheng Lijie and see what Cheng Lijie has to say.

and.

There is no problem on Wei Yulu's side.

She has now transformed into a real live-streaming host.

We do not invite customers to come here to buy goods.

Yang Zheng had to find a way to get her in.

But Han Yuyan's words.

She is actually not suitable for live streaming to sell goods, and of course she is not suitable for shopping platforms.

She is a dancing anchor, known for her s...sexiness.

The fan base is basically composed of those old perverts.

And who are the main users who pay for the goods?

They are a group of women who like shopping and consumption.

So Han Yuyan is actually incompatible with Taobao.

Paying for the goods will send her an invitation.

It's nothing more than seeing how good she is at making money.

This means that her fans have strong spending power.

I paid for the goods in the hope that she could bring this group of high-quality fans with her.

This is very beneficial for purchasing goods.

But for Han Yuyan, the disadvantages outweigh the advantages.

She might be able to make some money in the short term.

But subsequent development will be difficult.

The number of followers is definitely not as fast as on Dousha TV.

It may even decrease instead of increase.

Because if she wants to promote products, she will definitely dance less, or even almost to zero.

What are those old perverts looking at?

If there is nothing good to read, I will naturally unfollow and leave.

It is obvious that Taohuo is not very clear about what the real live streaming of goods should look like.

They are also referring to the existing model of part-time entertainment live streaming and selling goods.

Han Yuyan, who has many fans and strong money-making ability, can also go the route of selling goods.

Yang Zheng couldn't just say no.

He could only say: It remains to be verified.

And he certainly couldn't let Han Yuyan give up Dousha TV, her basic platform, and go out to buy goods to verify her ability to sell goods.

So he wanted to refuse the invitation that Taohuo extended to Han Yuyan.

But two out of ten spots.

But he flatly rejected one of them.

Not to mention the reaction from the buyer.

He himself felt very unlucky.

So what he thought was: negotiate with the person who was paying for the goods to replace him.

He even had a candidate in mind—Wang Xinnan.

In his opinion, Wang Xinnan's ability to sell goods has been verified.

So ability will not be a problem.

then.

He suggested to Wang Yifei that Wang Xinnan develop into an expert in maternal and infant products.

He and Wang Yifei were already having a headache about which platform to put Wang Xinnan on for live streaming.

None of the existing live streaming platforms are suitable.

After Taohuo launched the live broadcast function, it is undoubtedly very suitable.

Explaining maternal and infant products is essentially explaining the products.

And is there anything more suitable than live broadcasting on a shopping platform to explain products?

But the problem now is: it may be difficult for the Taohuo side to agree to let Zhengrong Media replace Dousha's top money-making female anchor with an unknown new anchor.

It seems that Vice President Li Jun needs to be taught a lesson.

This "learn a lesson" does not mean to teach a lesson.

It’s a real class, a live streaming class where you can sell goods.

He needs to understand that live streaming for selling goods and live streaming for entertainment are two different things.

Think so.

Yang Zheng simply called Li Jun directly.

The phone call lasted nearly an hour.

He finally got Li Jun to agree to the substitution.

Of course it’s not in vain.

First of all, the first live broadcast, which is on the day of the "Double 11 Shopping Festival", must be done by Han Yuyan.

Because Han Yuyan is needed to gather popularity.

This point was raised by Yang Zheng himself.

Then, if Wang Xinnan is the one doing the live broadcast and no good results are seen after three months, then Han Yuyan will be the one to do it again.

This was also proposed by Yang Zheng himself.

There is no way, the situation is stronger than the person.

Now he is asking someone to do something for him.

Don't dispel other people's concerns first.

How could others agree?

The last point is the key.

Yang Zheng first asked Li Jun: Where will the anchors come from after the official version of the live broadcast function is launched.

Li Jun’s answer was as he expected: let the merchants broadcast themselves.

Merchants understand their products.

If you broadcast it yourself, you can explain things to consumers very well, which is equivalent to being an online shopping guide.

Yang Zheng asked again: Does it mean that those businesses with bad image and poor eloquence do not have the live broadcast function?

Li Jun said: They can invite others to live broadcast.

Yang Zheng asked again: How can those small businesses, which don’t make much profit themselves, afford to hire anchors?

Li Jun replied: It is impossible for us to take care of all businesses.

To put it bluntly, it means: die if you deserve it.

This is undoubtedly the choice of most platforms: focus on the important and ignore the trivial.

Survival of the fittest is also a law of nature.

Asked this.

Yang Zheng finally brought out the key point - opening up the function of allowing influencers to promote products.

That is, merchants open product links and give a certain percentage of commission.

The anchor can choose the products he wants to promote.

This method actually existed a long time ago.

It will become popular in the future with the promotion and improvement of Douyin.

It can be said that Douyin’s e-commerce business has truly developed by relying on the model of influencers bringing products.

Otherwise, all anchors and merchants have to connect with each other on their own.

That would be too troublesome.

It will also prevent small anchors and small businesses from ever coming to the fore.

After Yang Zheng detailed the influencer sales model.

Li Jun immediately agreed to his proposal to replace Han Yuyan with Wang Xinnan.

He has been in e-commerce for so long and has even risen to the position of vice president of Taohuo. Of course, it is impossible for him not to see the benefits of this model.

And he also realized that the boss of Zhengrong Media had something!

Whether it was Mengchan before or Qingyan yesterday.

It is no accident that the promotion is so successful!

This person definitely has extraordinary insights into live streaming e-commerce.

In fact.

Yang Zheng’s insights into live streaming e-commerce are not extraordinary.

He has truly epoch-making thinking.

You should know that 2016, known as the first year of live streaming, was when live streaming e-commerce began to rise.

It was not until 2018 that it began to develop rapidly.

It will not reach its peak until 2021.

And it's only 2014.

Not for a long time, at least in the past two or three years.

No one understands live streaming e-commerce better than Yang Zheng!