Reborn in 2014, getting rich from the World Cup

The first personnel appointment announced by Yang Zheng was General Manager, Yang Zheng.

That's right, it's him.

He did not have a specific position in the company before.

Because the company is small, its business scope and volume are also small.

Whether he holds a position or not doesn't make much difference.

Having a say is enough.

So he didn't bother to give himself any title.

But now.

If Zhengrong Media wants to develop e-commerce live streaming business, it will definitely need to connect with various manufacturers and platforms.

At this stage, he can only discuss these matters himself.

Because other people definitely don’t understand it yet.

I don’t even know what kind of manufacturer to look for or how to choose products.

So he has to do it himself.

In this case, he needs to have a more formal identity.

Next are the deputy general manager, Zhou Wei, and the general manager’s secretary, Shen Yixin.

then.

Sun Tingfang, the former logistics supervisor and one of the veterans, was promoted to logistics manager.

That was Zhou Wei’s previous position.

Change Operations Group 1 to E-commerce Operations Department.

The former supervisor, Wang Yifei, was appointed as manager and continued to lead a team of members.

Operations Group 3 was incorporated into the E-commerce Operations Department, and the former supervisor Li Mingyuan was appointed as deputy manager.

Change Operation Group 2 to Entertainment Operation Department.

The former supervisor Yan Hao was appointed as manager and continued to lead the members of Group 2.

The short video group was incorporated into the entertainment operations department, and the former director Yang Jun was appointed as deputy manager.

The anchor management group was changed to the artist management department.

Zhao Mengqi, the former head of Group 1, was appointed as manager; Wang Wenmin, the former head of Group 2, was appointed as deputy manager.

The technical group was changed to the data statistics department.

Former supervisor Zhu Jie is appointed manager.

The field control group was incorporated into the data statistics department, and the former director Li Hui was appointed as deputy manager.

The Business Group was changed to the Marketing Department, and the former supervisor Zhang Na was appointed as the manager.

The personnel group and the finance group will be separated from the administrative logistics department and divided into the personnel department and the finance department.

The former human resources director Wu Ling and financial director Zhao Lili served as managers of these two departments respectively.

At this point, the personnel adjustment has come to an end.

All the original 12 supervisors were promoted to department manager level.

However, their actual work content has not changed much.

This seems like a kind of self-entertainment.

But this is not the case.

To put it in a clichéd way: life needs a sense of ritual.

Yang Zheng wanted to tell them through the promotion ceremony: Zhengrong Media is about to officially set sail!

After the personnel adjustments were announced.

Yang Zheng then talked about the real theme of this meeting - to fully prepare for the Double 11 live broadcast for shopping.

Live streaming for selling goods is different from live streaming for entertainment.

For entertainment live streaming, you only need to plan the content of the live streaming.

Even some veteran anchors don’t need to plan, they can just react on the spot while broadcasting.

There are so many things involved in live streaming with goods.

The most important thing is undoubtedly the goods.

A live broadcast lasts two to three hours, and each product takes about five to eight minutes.

Plus some spare stock.

At least 30 products must be prepared for a live broadcast.

Moreover, Zhengrong Media is preparing two live broadcasts this time.

Still at the same time.

There definitely can’t be too many duplicate items.

Without going into too much detail, a total of 50 items must be prepared.

Currently, Zhengrong Media has only four cooperative manufacturers.

Among them, Qingyan and Mengchan are both in the cosmetics category.

There are definitely not enough goods.

Therefore, we must find various sources of goods as soon as possible.

There is only half a month left until Double 11.

After finding the source of goods, you still have to select and arrange the products, and prepare routines and sales pitches for each product.

The workload is still very heavy.

Have to hurry.

Then we'll deal with the goods.

There are also issues such as setting up the live broadcast scene, training the anchor and the atmosphere group, and on-site scheduling during the live broadcast.

Yang Zheng has to personally oversee this matter and even do it himself.

Because now, except for him, no one else understands these things at all.

He must be on site to provide guidance.

After Yang Zheng arranged all the matters, he announced the adjournment of the meeting.

Then I went to Shen Yixin's office and started writing the live broadcast plan.

Because we don’t know exactly what products will be there.

So what he is writing now is just a general process of live streaming with goods.

It can also be said to be: a detailed explanation of live streaming with goods.

Naturally, this is to let some of the main people involved in this live broadcast know what a formal live broadcast with goods is all about.

What is opening traffic generation and how to generate traffic?

How to introduce the product and which parts to introduce mainly.

How to interact with the audience and what words to use to stimulate their desire to buy.

How to guide the audience to place orders, what is promoting orders and forcing orders.

How to transition between scenes, how to use benefits to retain the audience.

Wait for the content.

It is no exaggeration to say that what Yang Zheng wrote is a "peerless secret book" worth more than a thousand gold in 2014!

Without mentioning the distant past, he called the vice president, Li Jun, who had paid for the goods, and asked him to give a price.

He bid a small amount less than the target, which is short-sighted!

This "rare secret book" may not be useful to ordinary people.

Because not just anyone can start a live broadcast.

But what does it mean to pay for something with this thing?

That would be like adding wings to a tiger, and it would be able to take off directly!

This is not just about making a few small profits.

It can take the traffic of shopping to a higher level!

Actually, it is possible now.

After all, Yang Zheng has to do various operations to buy goods.

He himself is the direct beneficiary.

As a platform, Taohuo can of course also benefit a lot.

Moreover, after Yang Zheng tried these operations once.

It must not be difficult to copy the goods.

There's nothing we can do about it.

In a word: It is impossible for one person to earn all the money.

……

A few days later.

Yang Zheng was so busy that he almost had no time to think.

During the day, he is either negotiating terms with some manufacturers, or guiding the establishment of the live broadcast room in the company.

Then you have to instruct the anchor and the atmosphere group on how to cooperate during the live broadcast and how to create a good atmosphere.

I have to take time in the evening to improve the live broadcast plan and supplement and adjust some product sales talk.

And the closer it gets to Double 11, the busier he becomes.

Because as time goes by.

The more sources of goods Zhang Na and her team find.

Naturally, he needs to select more goods, and the number of product sales pitches he needs to supplement also increases.

He was often busy until after midnight before returning to the Chenxi River to rest.

Then the next morning at 9 or 10 o'clock, I was woken up by the phone again.

I can only sleep seven or eight hours a day.

Emmmm......

He is not stupid, so of course he won't be so busy that he forgets to eat and sleep.

You're not really short of money, so why treat yourself like a social animal?

If you are reborn but still can’t understand that “enjoying life is the most important thing”, then your rebirth is in vain.

Even the fact that he stayed up so late at night at the company was for other purposes.

The boss works so hard overtime every day, how can the employees not work hard?

If this were posted online, many people would undoubtedly react: "What does it have to do with me if my boss works overtime? He earns more money, but he won't pay me more!"

But what about in real life?

How many people really dare to ignore their boss?

and.

Yang Zheng makes more money because he is willing to pay his employees more.

This can now be proven by the management of Zhengrong Media.