Starting out as a drug dealer in 1988

Therefore, if given the chance, Zhao Wenhao would certainly not want to continue this situation.

And specialty stores are just such an alternative.

Currently, there are six specialty stores in Xuanzhou, which are mainly for trial testing in the early stage.

If the effect is significant, the scale will be further expanded in the future.

According to Zhao Wenhao's idea, a provincial capital city like Xuanzhou needs at least twelve specialty stores, with at least two in each area, in order to meet market demand.

At the same time, these specialty stores can also surround and cover those shopping malls to a certain extent.

"Okay, let's stop here for today. It's getting late, so you should go back and rest early. You can take a proper break these two days to relieve your recent tension."

Zhao Wenhao raised his wrist and looked at his watch. The hour hand pointed to half past six in the evening.

After a whole month of hard work, the home appliance stores have now achieved initial results, and it is indeed time for everyone to relax a little.

However, just as he finished speaking, Su Xiaomeng shook her head: "The franchise stores in the six counties below are already under renovation. This time, we are going to open a total of twelve stores. I am a little worried. I plan to go down and take a look tomorrow and try to open them before mid-August."

"You're really working hard!" Zhao Wenhao nodded helplessly, expressing his admiration for her professionalism, but also reminded her, "It's up to you. Make sure to balance work and rest."

After saying that, he turned around and left the office without saying anything more.

He said this to Su Xiaomeng, but in fact, Zhao Wenhao himself was also under a lot of pressure during this period.

He had invested so much, especially having already bought stores in many large and medium-sized cities. If the stores failed to perform well, his money would be temporarily tied up in them, and he would not be able to generate profits in the short term.

It wasn't until today, when the one-month promotion came to a temporary end and sales results were gratifying, that he finally breathed a sigh of relief.

Unfortunately, not everything goes as planned.

On the third day after the Hengyuan Electronics Store’s promotion ended, Qin Cheng and Su Xiaomeng rushed to Zhao Wenhao’s office as if they were being chased by dogs.

The two men were breathing heavily, sweat dripping down their foreheads, but their eyes were full of anxiety.

Zhao Wenhao looked at the two breathless people and couldn't help feeling strange. He asked doubtfully, "What's going on? Did the sky fall? Why are you so anxious? What happened?"

Qin Cheng and Su Xiaomeng looked at each other, their eyes revealing helplessness and worry.

Finally, it was Su Xiaomeng who spoke up: "Mr. Zhao, this is bad! The People's Department Store, the Department Store, and the First Department Store all launched a promotion at the same time at 9 o'clock this morning!

Moreover, this promotion is very strong. All home appliances are 2000% off, and you can get a direct cash back of 100 yuan for purchases over yuan!

Not only that, they also asked us manufacturers to provide a certain amount of promotional products to support this promotion.

The event will start on July 7 and will last until August 30.”

As soon as Su Xiaomeng finished speaking, Qin Chengji continued, "What's worse is that these three shopping malls seemed to have agreed on something. This morning, they simultaneously sent staff to conduct spot checks on our counters. They found some problems and said that some of our counters did not comply with regulations. They asked us to make immediate corrections."

"Oh!"

With a loud bang, Zhao Wenhao slammed his fist on the desk.

He roared with anger on his face: "Damn it, this is obviously targeting us Hengyuan Electronics!"

The anger in my heart was hard to suppress, and I couldn't help but curse.

Although he had anticipated it, he still felt extremely angry and dissatisfied when it actually happened.

It is obvious that Hengyuan Electronic Appliances Store has touched the interests of certain people, causing them to join forces to suppress it.

Seeing their boss lose his composure like this, Qin Cheng and Su Xiaomeng were so scared that they dared not say a word. They could only stand quietly by and stare at Zhao Wenhao nervously.

"call……"

After a while, Zhao Wenhao took a deep breath and tried to calm down.

He knew he had to remain calm at this moment in order to find a solution to the problem.

"According to our estimates, the net profit of merchants operating in the mall is only about 15%. When they organize such activities, do the merchants pay for it, or does the mall come up with the funds?" Zhao Wenhao continued to ask.

"I've inquired. It's split fifty-fifty. If the merchants don't cooperate, they'll inevitably be in trouble. I imagine they'll be left with nothing to say. With this arrangement, the net profit will probably be around 7%, or even less."

Qin Cheng smiled bitterly and continued to explain the situation.

Hearing this, Zhao Wenhao couldn't help but frown.

He secretly calculated in his mind that if the fees were distributed according to this ratio, it would indeed be unfair to the merchants.

Moreover, this practice of forcing merchants to participate in promotional activities may put some small businesses under tremendous pressure.

"In that case, aren't these merchants in a passive position? They have to bear half of the costs and face the risk of declining sales," asked Zhao Wenhao.

"Yes, so many merchants are dissatisfied with this event, but they dare not resist easily. After all, they still have to rely on the mall's platform to do business." Qin Cheng shook his head helplessly.

Zhao Wenhao could also calculate this.

Think about it, they are a directly-operated manufacturer, and even so, their net profit in the mall is only about 25%.

The profits of distributors operating in shopping malls are definitely not comparable to those of direct-sale manufacturers. In this case, the shopping mall must have made certain considerations.

I guess no one would do this if merchants are not allowed to make any money.

After all, businessmen are profit-driven and will not get up early without profit!

But now, the shopping mall has also set aside a certain amount of funds for this event, so that merchants can still keep a small profit.

I guess they can only hold their noses and bear it.

After all, if the event is well organized, even if the profit is low, by boosting sales, you might be able to make a small profit.

But the problem now is that this group of people have united to target Hengyuan Electronics, which Zhao Wenhao cannot tolerate.

If they were just doing it for promotion, Zhao Wenhao might have tolerated it for the sake of sales.

After all, the profit margin was slim, but there was always something to be gained. But since they were deliberately targeting Hengyuan Electronics, he naturally wouldn't surrender without a fight.

"Call Huang Xinjian over." Zhao Wenhao finally calmed down and began to make arrangements.

Soon, Huang Xinjian, director of the marketing department, arrived in a hurry.

He didn't understand what was going on, especially when he saw Qin Cheng and Su Xiaomeng were also present with serious expressions, he felt that something had happened.