Starting out as a drug dealer in 1988

Qin Cheng quickly explained the sudden situation to Huang Xinjian.

It was not until this time that Huang Xinjian finally understood what had happened.

"Mr. Zhao, if you need us to do anything, just tell us. Our marketing department will definitely do our best!"

Huang Xinjian patted his chest and assured that he was going to have another tough battle to fight!

"Director Huang, the company has decided to grant you another 300 million yuan in funding so that you can continue with your previous promotional activities.

Not only that, an additional batch of folding fans, razors and other promotional items need to be customized and included in the new promotion plan.

In addition, I hope your marketing department can seriously consider whether there are more innovative promotional plans.

Later, you can discuss the specific details with Director Su and develop an implementation plan.

Director Su, the principle I adhere to is to keep the existing promotional prices unchanged and avoid further price cuts.

However, you can consider adding some new promotional gifts to attract consumers.

At the same time, in external publicity, we should emphasize our high-quality after-sales service.

According to the customer feedback collected previously, everyone is generally very satisfied with our after-sales service.

Therefore, we must increase our publicity efforts in this regard and clearly convey our advantages to customers."

Hengyuan Electronics is at least the top brand in China, and is also an internationally renowned brand.

If we follow suit and lower prices, it will greatly reduce the company's brand value.

Zhao Wenhao could not tolerate this.

Therefore, he would rather add other promotional items to reduce the price in disguise than lower the price directly.

After all, once a price war begins, it will be difficult to stop, and it will only plunge the entire industry into chaos.

Moreover, Hengyuan Electronics has always won by quality and service, rather than relying on price wars to attract consumers. Therefore, even in the face of market competition, they must stick to their principles.

Besides, we just had a month-long promotion. If we follow those shopping malls and cut prices now, our previous customers will definitely come to us and ask for an explanation.

This will inevitably lead to many disputes.

This is not worth it.

After all, previous promotions have already brought benefits to customers. If the price is lowered again, customers may feel that they have been deceived and lose trust in the company.

Therefore, even if you want to do promotional activities, you must take the customer's feelings into consideration and not blindly pursue low prices.

Huang Xinjian felt a little numb on his scalp at this time.

According to Zhao Wenhao, the promotion activities will continue and will be intensified.

But in this case, there is not enough time!

Not to mention that those promotional items need to be ordered, which takes time.

Even if the manufacturer has the product in stock, it will take time to ship it to you!

Moreover, the promotional posters and brochures must be redone.

The most troublesome thing is the TV station. The previous deadline for the ad to run was July 7th, but now it has been extended, which is quite troublesome.

"Mr. Zhao, this..." Huang Xinjian stammered and hesitated, wanting to say something.

"Just say what you want to say, don't be so hesitant." Zhao Wenhao frowned slightly.

Huang Xinjian boldly said, "Some things with the municipal TV station are easy to negotiate. At most, we can just spend a little more money. But the provincial TV station is a bit more difficult."

Zhao Wenhao frowned even more after hearing this. He knew that cooperating with the city TV station was relatively easy, but cooperating with the provincial TV station was not so simple.

Huang Xinjian went on to say, “The provincial TV station has already arranged its broadcast schedule. If we suddenly ask for an extension of the advertising time, they might refuse or ask for a higher fee.

Plus, there are other competitors vying for that ad time, so it makes the situation even more complicated.”

Zhao Wenhao pondered for a moment and asked, "Then what do you think we should do?"

“I think we can first talk to the city TV station to see if we can get some extra advertising time and try to control costs.

We need to be cautious with provincial TV stations and consider increasing the advertising budget to ensure that our ads can continue to be broadcast. If that is not possible, we can also choose other non-prime time periods for advertising bombardment.

At the same time, we must also be prepared for both scenarios and look for other media channels as alternatives.”

Huang Xinjian gave his own suggestions.

Zhao Wenhao thought for a moment, then nodded, indicating that he agreed with Huang Xinjian's suggestion.

He realized that the problem was indeed difficult, but he believed that it could be solved through reasonable strategies and hard work.

“How many days will it take to resolve the issue?”

"Three days, give me three days, and I will definitely handle it."

Seeing the boss nod, Huang Xinjian made a rough estimate in his mind.

He knew that the incident happened suddenly and could not be handled in the usual way.

Generally speaking, it takes at least a week to prepare these materials.

But there is no other way now, we can only deal with it in a special way.

Fortunately, the company approved another 300 million yuan in funding, which made the expenses much more sufficient.

"Okay, three days. I'll give you three days." Zhao Wenhao nodded and then looked at Su Xiaomeng. "Your sales department should already have experience, so there's no need for me to say anything more. Hurry up and go down and set up!"

Su Xiaomeng left quickly because there were still a lot of things waiting for her there.

The same is true for Huang Xinjian.

Zhao Wenhao looked at their departing backs and couldn't help feeling a little emotional.

This emergency indeed caught everyone off guard, but fortunately the team members were very capable and were able to respond and take action quickly.

I hope everything goes well in these three days and that I can complete the task perfectly.

The atmosphere in the spacious office was particularly solemn.

Zhao Wenhao and Qin Cheng sat opposite each other in silence.

Finally, Qin Cheng broke the silence: "Boss Zhao, what about our counter in the mall?"

There was a hint of hesitation in his voice, and it was obvious that he had some concerns in his mind.

Zhao Wenhao frowned slightly, and a hint of anger flashed in his eyes.

He knew very well that the mall was now deliberately finding fault. Even if he made corrections according to their demands, it would probably only be a temporary solution and would surely cause more trouble in the future.

Thinking of this, he couldn't help but snort coldly: "Humph, without Butcher Wang, do we have to eat hairy pigs?"

His words were full of disdain, and it seemed that he had long been dissatisfied with these shopping malls.

Qin Cheng looked at his boss's gloomy expression and complained in his heart.

He knew that Zhao Wenhao was in a very bad mood at the moment, so he naturally didn't dare to speak easily.

After all, at a time like this, saying the wrong thing could lead to serious consequences. So, he could only nod silently in agreement.

However, Zhao Wenhao did not give up.

He slammed the table and stood up, a determined glint in his eyes.

"Since they want to play dirty, let's just overturn this table!"