Starting out as a drug dealer in 1988

Looking at the data in front of them, Zhao Wenhao, Qin Cheng and Su Xiaomeng smiled at each other, and the stone in their hearts finally fell to the ground.

Especially Su Xiaomeng, she has been under a lot of pressure during this period.

Now, a month has passed, and she has finally given an explanation to the company.

Of course, Zhao Wenhao played a very important role in this.

If he had not gone against the crowd and invested huge amounts of money in advertising for the chain of home appliance stores, even if the Hengyuan brand was already well-known, it would not have been so easy to achieve such results.

"Mr. Zhao, I asked someone to do a survey a few days ago."

Su Xiaomeng's face was rosy. She tucked her long hair with her hands and seemed to be in a particularly good mood.

"What investigation? Tell me about it!" Zhao Wenhao stretched and asked casually.

Su Xiaomeng didn't keep the secret. She said directly: "I arranged for people to conduct an investigation on the People's Department Store, the Department Store, and the First Department Store."

Hearing this, Zhao Wenhao immediately perked up. He hurriedly pulled Su Xiaomeng aside and asked impatiently, "What was the result?"

Su Xiaomeng looked at the information in her hand and answered seriously: "According to the survey data, the sales of home appliance counters in these three shopping malls have all declined by at least 20%.

In particular, the First Department Store, which is closer to us, saw the largest drop in sales, reaching a staggering 32%.

Of course, our Hengyuan Electronics counter also suffered a lot of losses.

It is expected that President Qin will receive the specific data by the end of this month.

In addition, as far as I know, private home appliance stores throughout Xuanzhou City have also been affected to a certain extent.

However, I cannot verify the specifics.”

Su Xiaomeng confidently reported that the data was true and reliable. As long as one diligently collected the information and used the appropriate channels, they could obtain it.

This investigation report undoubtedly provided Zhao Wenhao with important reference.

The main reason for their sharp decline is naturally the opening of six Hengyuan Electronics stores.

The emergence of these stores was like a bombshell, instantly breaking the original balance of the market.

The overwhelming advertising investment has made the name of Hengyuan Electronics deeply imprinted in people's hearts.

When a family needs to buy home appliances, Hengyuan Electronics' stores naturally become their first choice.

In addition, as a well-known brand, Hengyuan Electronics has excellent product quality and impeccable after-sales service.

Coupled with this unprecedented promotion, it was like a powerful torrent that swept the entire market and impacted countless competitors.

At the same time, Hengyuan Electronics' own counters in major shopping malls were also affected.

Faced with this situation, Zhao Wenhao once considered launching similar promotional activities in shopping malls, but the high entry fees, deductions and management fees made him discouraged.

Under such circumstances, Hengyuan Electronics had to find another way and look for new marketing strategies to cope with market changes.

If we really organize an event of such a scale, it will be a pure loss!

"Qin Cheng, Xiao Meng, you should pay close attention to the situation in major shopping malls during this period. I guess they will be unable to sit still, and it is very likely that they will organize some activities in the near future." Zhao Wenhao tapped the table with his fingers and said after thinking for a long time.

If he were the leader of a shopping mall and saw that the sales of the home appliance department dropped by more than 20%, he would definitely not just let it go and would definitely come up with corresponding measures.

Otherwise, if Hengyuan Electronics' stores continue to develop like this, how will their shopping malls survive?

"Got it, Mr. Zhao, please rest assured. I will pay close attention to this matter." Qin Cheng nodded seriously.

Now, Qin Cheng is in charge of this part of the mall. Although this part accounts for a considerable amount of sales, in reality, the profit of this kind of counter is not high.

The main problem is that those shopping malls are too selfish. They only care about their own interests and completely ignore the lives of merchants.

For them, as long as they can guarantee their own profits, nothing else matters.

Therefore, they often take some measures to squeeze the profit margins of merchants, such as charging high rents and deductions, etc.

Faced with such a situation, many businesses can only accept it helplessly because they have no choice.

After all, if they don’t enter these shopping malls, it will be difficult for their products to be widely promoted and sold.

Therefore, conflicts between shopping malls and merchants are inevitable.

However, despite this, businesses still have to find ways to deal with this problem, otherwise their business will become increasingly difficult.

In this situation, many businesses can only accept this unfair treatment helplessly.

After all, they need to rely on these large shopping malls to display their products and attract more consumers to buy.

However, it is precisely because of this unequal cooperative relationship that many businesses have fallen into difficulties and are unable to obtain the profits they deserve.

Zhao Wenhao was well aware of this problem, which is why he proposed to build his own home appliance store.

By establishing our own channels, we can get rid of our dependence on large shopping malls and achieve a freer and more efficient business model.

Of course, it is not easy to actually achieve this goal.

First, they need to invest a lot of money and energy to build specialty stores;

Secondly, a series of operational management issues need to be resolved.

But in any case, this is a direction worth trying.

Once successful, it will bring them greater development space and profit returns.

In future plans, Qin Cheng even hopes to gradually withdraw all counters set up in large shopping malls.

Although this means that you may face certain losses in the short term, it is undoubtedly a wiser decision in the long run.

Only by breaking free from constraints can we better leverage our own advantages and achieve higher quality development.

In short, in the current market environment, the conflict between shopping malls and merchants has become a common problem.

For Zhao Wenhao and others, actively exploring new business models and seeking diversified development paths may be the solution.

Besides, the current profit is indeed not that high. If we can have our own specialty store to replace it, why should we endure the difficulties and frustrations of those people?

You know, in order to maintain the business of shopping malls across the country, Hengyuan Electronics has specially set up a department to be responsible for the docking work.

However, the staff in these shopping malls are all experts in taking bribes.

The annual expenditure on maintaining relationships alone is already a considerable amount.

According to Qin Cheng's private disclosure, in April, in order to entertain a leader of the home appliance counter at the People's Department Store, a salesperson of the company drank so much that he suffered gastric bleeding.

Not only that, the leader also asked to take a shower, sing, etc. many times.