Starting out as a drug dealer in 1988
Chapter 375 Successful opening
In just five days, the chain store will officially open, and all promotional activities will be further upgraded.
Television stations previously only chose prime time to broadcast advertisements.
Nowadays, even during the daytime, a large number of ads are being broadcast.
To put it bluntly, it was a tire bombing campaign, letting every customer who was willing or ready to purchase home appliances know that the Hengyuan Electronics store was about to open.
Regardless of whether they will buy it or not, at least let them take the initiative to walk in.
"Director Su, is there any problem with the personnel training?" Zhao Wenhao turned to Su Xiaomeng who was sitting opposite him.
Su Xiaomeng nodded vigorously and said with certainty, "Boss Zhao, please rest assured. Our training has been continuous since the beginning of the month. Not only that, we also conduct surprise inspections every day.
In addition, we conduct simulated conversation training every day, so that all sales staff can provide targeted introductions to customers.
Zhao Wenhao didn't ask any more questions. If anyone was to be asked who had worked the hardest during this period, it would definitely be Su Xiaomeng.
At the same time, all the pressure was on her.
The company has invested so much manpower and material resources to ensure that it can fight a good battle in Xuanzhou.
"In that case, during these last five days, everyone should check for any gaps and address any issues immediately, so that no mistakes will be made when the business opens."
The various topics of the meeting were quickly concluded, and after assigning everyone their priorities, Zhao Wenhao felt a little relieved.
In five days, the performance of the chain stores will be finally revealed.
Now, all the preparations have been completed and all that remains is to wait.
Five days passed quickly, and in the blink of an eye it was June 6th.
"Xiaoxia, don't be nervous, open the business right away, and put on a smile."
"Wenqin, tidy up your clothes and button them up."
"Zhang Minmin, you are the store manager. You must stay calm and don't panic when you encounter any problems."
……
Xuanzhou City, Renmin Road, Hengyuan Home Appliances Store.
It was already 8:55 in the morning and the shop would open in ten minutes.
Su Xiaomeng chose the largest store on Renmin Road and came to take charge in person.
Looking at the time on the watch passing by minute by minute, Su Xiaomeng was very nervous at this moment.
This is the new department of the company he is in charge of. If he cannot achieve outstanding results in it, then the future development will inevitably be bleak.
You know, in order to make progress in chain stores, Hengyuan Electronics not only invested heavily, but also had all departments of the company fully cooperate.
Even the production department deliberately stopped supplying refrigerators, air conditioners and other products to dealers temporarily in order to supply them exclusively to the stores.
Even with such strong support, if she still cannot achieve results, then there is no need for Su Xiaomeng to continue staying in this position.
"Open the door!"
Looking at the time on the watch, it finally stopped at 9 o'clock. Su Xiaomeng took a deep breath and finally shouted out.
After Hengyuan Electronics' marketing department spent huge amounts of money on publicity, almost everyone in Xuanzhou City now knows that Hengyuan Electronics' home appliance store is about to open.
Therefore, people with ideas have been waiting for a long time.
When the door of the store was pushed open, Su Xiaomeng saw that there were hundreds of people waiting at the entrance.
Fortunately, the company was well prepared and arranged several security guards in advance to maintain order. Otherwise, these hundreds of people alone would have crushed the Hengyuan Electronics store.
“Are there really free gifts?”
"That should be it. It's written on their promotional posters. Just come and get a gift. Also, if you spend a certain amount, you can enter a lottery."
"Hey, I just came here to get the free gifts. These appliances are at least a thousand yuan, I can't afford them."
"Just buy an electric fan. It's only about a hundred yuan. Maybe you can win a motorcycle in the lottery."
"Well, that's not bad. Don't they claim it's a 100% sure win?"
……
Hundreds of people lined up, most of them were there for the gifts, while some were really hoping to take advantage of the great discounts.
Some of them were planning to buy home appliances for their families, and seeing that the Hengyuan store would open on the 20th, they waited until today.
As the door of the store opened, several beautiful girls in uniform walked out with smiles on their faces.
Hengyuan Home Appliances Store finally welcomed the first wave of customers.
"Everyone, please don't rush. Everyone has one. We've prepared a lot of folding fans today. Everyone has one. Don't push!"
"Hey, uncle, you can't cut in line. You need a number plate. You can't rush, you can't rush."
"Auntie, we're not distributing eggs. We don't have any eggs."
……
As the first wave of customers arrived, many of them did not want to make purchases, but were attracted by the free folding fans and other items given away in the store.
Of course, there are also people who, after receiving the gifts, run back again to get a new number plate, hoping to get another gift.
However, some people do intend to buy something, so they naturally keep those free little gifts in mind.
"Sir, your wife is so beautiful. Are you married? Or..."
Seeing that a couple did not take the free gifts, Zhang Minmin knew that they were the customers who really wanted the gifts, so she quickly walked over with a smile on her face.
"We're getting married next month and were looking for appliances for our new home. We saw your promotion and came here specifically because our previous washing machine was from Hengyuan. My mom said the performance and quality were excellent, though a bit pricey."
The man was a little stunned when he saw Zhang Minmin in her light pink short-sleeved work uniform. Her outstanding and graceful figure made him drool.
When Hengyuan Electronics recruited the store manager this time, they first spent a lot of effort on the appearance.
Coupled with that uniform, it makes people imagine even more.
Fortunately, the woman next to her was looking at the air conditioner and didn't pay attention to the man's expression. Otherwise, there might be a family dispute.
I wonder if Su Xiaomeng would feel that it was a mistake if that happened.
"Sir, you have great foresight. With the opening of our new store, all our products are 10% off. Not only that, for every 2,000 yuan spent, you'll get a 200 yuan coupon. You can use this 200 yuan to continue spending with us. In addition, we also have..."
Zhang Minmin quickly introduced the various policies of this event to the customer.
She knew that the deal was basically secure.
Regardless of other things, just from the way these two people are dressed, you can tell that they are rich people.
Moreover, they are preparing to get married, so they will definitely need a lot of home appliances.
Moreover, they used to be users of Hengyuan Home Appliances.
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