Starting out as a drug dealer in 1988

While Zhang Minmin was receiving customers, other salespeople were also busy.

Almost every salesperson was surrounded by five or six people, asking about the current policy.

Of course, among these people, there must be some who just join in the fun.

The girls were all beautiful and wore short-sleeved uniforms. When they stood there, they would naturally attract the men to follow them.

Besides, their attitude was very good. They greeted us with a smile and answered all our questions.

"Director Su, we don't have enough staff. Please arrange two more people to help."

Zhang Minmin was finally done with her work, and the young couple bought a full set of home appliances including a refrigerator, air conditioner, washing machine, water heater, rice cooker, etc.

It cost more than 10,000 yuan in total.

This means that except for the TV, I didn’t buy any other products from here, but I chose Hengyuan.

What made him happy was that since he spent 15,000 yuan, he got five lottery tickets.

His wife-to-be was lucky enough to win one of her five lottery tickets, worth 800 yuan. The remaining four tickets were small gifts.

But even so, they still felt it was a good deal after calculating.

The most important thing is that they are getting married soon, and at this juncture, winning a cash prize, no matter how much, feels like a good omen.

Therefore, in the presence of everyone, Zhang Minmin took out 800 yuan from the finance department and personally gave her blessings to the couple.

The crowd watching suddenly burst into joy.

As a result, many people who were still waiting and watching immediately made up their minds and started purchasing.

Including Zhang Minmin, there were only five salespeople in the store, but now more than 80 people had poured in. And this was despite the security guards outside doing their best to control the situation.

Otherwise, if we really put them all in, there would be no room in the entire store.

Now, they are seriously short of staff and can only ask Su Xiaomeng for help.

"Give me a few minutes, I'll contact someone right away."

Su Xiaomeng was also helping at this time. There was no other way. With so many people asking for advice, and some even asking for orders directly, she certainly couldn't sit still.

So, after introducing the company to a customer, Su Xiaomeng quickly went to the backstage, picked up the phone, and called the company headquarters.

Qin Cheng is in charge of the company headquarters today. If any problem occurs there, he will be the first to help solve it.

Su Xiaomeng inspected six stores.

Soon after learning about the situation, Qin Cheng quickly arranged for backup personnel to provide support.

It was not just the store on Renmin Road; other specialty stores also saw huge crowds of people.

With this calculation, even if all the backup salesmen are deployed, it will still be tense.

In desperation, Qin Cheng waved his hand and all the sales staff except for two people who stayed at the headquarters to guard the office went down to help.

"Little girl, your air conditioner has a five-year warranty. Does that mean that if there are any problems within these five years, you will repair it for free?"

"Uncle, this is our warranty letter. You can take a look. Most manufacturers now promise a three-year warranty, but only Hengyuan Electronics promises a five-year warranty. We are very confident in our products, so you don't have to worry about any subsequent problems."

"We bought a washing machine a while ago, and it was said to have a three-year warranty. But it broke down before two years had passed. We called them, and they said it was caused by wear and tear and that we had to pay to fix it. Are you guys doing the same thing?"

"Of course not, uncle. Look, we have detailed instructions in the letter of commitment. Basically, as long as you don't smash it yourself, we can help you repair it for free.

Additionally, if you're not satisfied with your purchase within seven days, you can return it. Even if it's already been unpacked and installed, we'll accept a return. This applies not just to air conditioners, but to all our products."

In this day and age, there is no such thing as three guarantees.

Hengyuan Electronics is very confident in its products.

In addition, in order to differentiate itself from other competitors, it specially launched its own three-guarantee policy this year.

Not only that, large products such as air conditioners, washing machines, refrigerators, etc. have been proactively upgraded to a five-year warranty.

As a result, many people already had a good impression of the Hengyuan brand, and with such a quality assurance policy, it immediately became popular among customers.

This is also one of the many highlights of Hengyuan brand.

Who would spend thousands of dollars on an air conditioner, only to have it break down within two years and then have to pay the manufacturer for repairs? This is a very unpleasant experience for anyone.

Therefore, as soon as this policy was introduced, it won the hearts of the people.

Of course, the prices of Hengyuan brand home appliances are high in themselves, and the introduction of these policies will naturally raise the prices of the products again.

But in 94, families who could afford air conditioners and refrigerators belonged to the upper class. Ordinary people really couldn't afford them.

Therefore, even though Hengyuan brand home appliances are much more expensive than other brands, they still occupy an important position in the domestic market thanks to their quality and service.

"Girl, if I buy it today, when can you pick it up and install it for me?"

"Uncle, don't worry, we can deliver it to your home tomorrow. Of course, if you are worried, you can also take it back yourself today. We will arrange for an engineer to come and install it for you the day after tomorrow at the latest.

You can use it first. If you have any problems within seven days, we will refund or exchange it. It’s up to you to choose.”

"Hey, not bad, not bad. This is the first time I've heard of such after-sales service for home appliances. I bought this air conditioner. Where can I pay? Where can I get the invoice?"

……

"How is it? Have the personnel been deployed?"

Zhao Wenhao was a little worried, so he drove alone and inspected the six stores in turn.

"Mr. Zhao, the logistics department is under a lot of pressure. In just this morning alone, six stores have already placed orders for 386 machines. And these machines need to be delivered within two days and installed within three days. We don't have enough staff!"

Qin Cheng's face was covered in sweat, and he looked at his boss anxiously.

"Isn't it enough to give you 100 installers?" Zhao Wenhao was speechless.

Qin Cheng pointed at the people still queuing outside and said, "Boss, it's only morning. Look at the people outside. At this rate, we can sell at least 800 appliances a day. Small appliances are not so bad, but the key is that many people come here just for our refrigerators and air conditioners."

Alas, business that is too good can cause some trouble.

This publicity was quite powerful, and the company spent millions of yuan on it.

Now the effect is out, there is indeed a huge crowd of people.

But in this way, the pressure on logistics gradually became apparent.