Starting out as a drug dealer in 1988

Yuan Bin was a little worried because he didn't get an accurate number from Zhao Wenhao.

Twenty days, from preparation to the machine coming off the production line, it really is tight.

Yuan Bin knew that the first six chain stores would serve more as a testing ground. If business boomed but production couldn't keep up, the responsibility would fall on him.

Therefore, he needs to prepare immediately and start arranging production as soon as possible.

In this way, even if the business is average after opening, he will not have any responsibility as long as there is no problem with the supply.

Anyway, these six stores are experimental in nature. If the sales performance is really not ideal, they can brainstorm, find out the problems and make corrections.

"Boss Zhao, if there's nothing else, I'll go down and prepare!"

Yuan Bin stood up, a hint of anxiety in his eyes.

He seemed eager to leave this place, as if there was some important task waiting for him to complete.

Zhao Wenhao nodded, expressing his understanding and agreement: "Okay, you can go ahead and get busy."

After getting permission, Yuan Bin quickly left the office.

His steps seemed hurried, as if he was afraid of missing any opportunity. His back gradually walked away and disappeared at the end of the corridor.

Zhao Wenhao looked at the direction Yuan Bin left and frowned slightly.

He was really worried about whether there would be any problems during the production process.

After all, it is a new production line, with new employees, and many aspects need to be adjusted.

However, thinking about Yuan Bin’s tone just now, it doesn’t seem to be a big problem.

Therefore, Zhao Wenhao had no choice but to trust Yuan Bin. After all, he was a professional in this area.

Not long after, Zhao Wenhao called Huang Xinjian, the head of the marketing department, into his office.

They started a new round of discussion and deployment, arranged various tasks in detail, and proposed solutions to possible problems.

After a period of hard work, Zhao Wenhao finally felt satisfied. He believed that all the preparations were ready and he only needed to take the next step.

A few days passed and Su Xiaomeng finally came back.

Zhao Wenhao immediately talked to her, asked about her recent situation and listened to her report.

Afterwards, they went to inspect the six stores that were under renovation.

The group arrived at the door of one of the stores. Zhao Wenhao stopped and carefully observed the surrounding environment.

He carefully inspected every detail, including the store's appearance, interior decoration, and the placement of facilities and equipment.

At the same time, he also communicated with the staff in the store to understand their work progress and difficulties encountered.

Before leaving, Zhao Wenhao called Su Xiaomeng aside and said earnestly, "The staff are in place, and the store managers are all appointed by you. From now on, it depends on how your department performs!"

"Boss Zhao, please rest assured, I will do my best!"

After nearly three months of training and internship, Su Xiaomeng seems quite confident.

"Okay, I'm glad you said that." Zhao Wenhao nodded and walked towards his car, while Su Xiaomeng followed closely behind.

"The marketing department has already started the promotion work, and the investment this time is quite significant."

Su Xiaomeng was of course aware of this, as she had also budgeted the publicity costs for this campaign. For Xuanzhou City alone, a total of 100 million yuan was invested in publicity.

Including provincial and municipal television stations, major newspapers in the province, wall advertisements, etc.

No one can predict whether the six stores can make back the one million within the advertising period.

Of course, considering the long-term publicity perspective, Zhao Wenhao finally chose to agree to this budget.

Next, just wait for the final result.

........................... ..

"Hey, why are Hengyuan Electronics ads everywhere lately?"

"That's normal. Since they've successfully developed refrigerators and air conditioners, they naturally started advertising aggressively."

"Here, look at this newspaper. On June 6th, six chain home appliance stores in Xuanzhou City opened simultaneously. And the promotions are really strong!"

"Let me see. Hey, every customer who comes in gets a free silk folding fan, and every 2000 yuan spent gets a 200 yuan discount, no upper limit. There's also a bonus raffle, and the grand prize is a motorcycle!"

"What if I just buy an electric fan and win the grand prize? Will they still honor the prize?"

"Haha, who knows, you can go and try it!"

……

"Honey, please hold off on buying the air conditioner for a few days."

"Why? Didn't we already agree to go to the People's Shopping Mall to buy it this weekend? You won't spend the money, will you? Take out the eight thousand and let me see it!"

"How is that possible? The passbook is here, take a look for yourself. Haven't you watched any TV commercials these past two days?"

"What's this? What's this TV commercial?"

"Hengyuan Electronics has launched new products, including air conditioners and refrigerators. They're also having a big promotion, including a lucky draw! I was at work today, and many of my colleagues were discussing it and planning to go check it out on the opening day."

"Hengyuan Electronics, our washing machine is from this brand. We've been using it for almost a year and it's very good. Do they make air conditioners now?"

……

"Honey, why don't we buy all the appliances first!"

"Why? The house renovations aren't finished yet, and now we buy something, we still have to find a place to put it. There's no rush, we're not getting married until October, so there's definitely still time."

"Take a look at this ad. Hengyuan Electronics is opening a specialty home appliance store. The promotion runs from June 6th to July 20th. The discounts are huge. We can save a lot of money if we buy some first."

"Let me see. Wow, it really is. It opens on June 6th, and one of the stores isn't too far from our new home. Okay, I'll go check it out then. If the discounts are really good, I'll take a chance."

……

With strong financial support, Hengyuan Electronics' advertisements seemed to cover the entire Xuanzhou city and its six subordinate counties in an instant.

Since Hengyuan Electronics was registered, there have been few such large-scale promotions for all its products.

In particular, many of Hengyuan Electronics' previous customers were extremely surprised that Hengyuan Electronics suddenly opened its own directly-operated stores.

"Director Huang, are all the materials ready?"

A group of people sat together in the conference room of Hengyuan Electronics.

"Everything is already in place. And to prevent any shortages, I've added an extra 15% just in case."

Huang Xinjian stood up and reported to Zhao Wenhao at the same time.

"Starting next week, we'll be increasing our efforts to distribute flyers. If we're short on staff, we'll be hiring temporary workers. We'll especially focus on busy streets and upscale residential areas. We have to ensure there are people handing out flyers every day."

Zhao Wenhao continued to give instructions.

Huang Xinjian nodded repeatedly.