Starting out as a drug dealer in 1988
Chapter 258 Negotiation Strategy
Normally, when a customer comes to visit, the first thing he wants to see is the home appliance itself, and then he will understand its various performances and consider whether it is suitable for purchase from the perspective of cost-effectiveness.
However, this Hong Kong businessman asked for the relevant patent certificate immediately, which shows that he must have some understanding of Hengyuan Electronics.
Because, if he didn't care about Hengyuan Electronics, he would definitely not know these things.
Zhao Wenhao felt that this Hong Kong businessman might be interested in cooperation, so he politely invited him to take a seat and handed him his business card. "Hello, sir. What's your name?"
"Zhao Wenhao, so you are Mr. Zhao." The man glanced down at the business card in his hand and immediately became interested. "I didn't expect you to be so young. It really surprised me."
After saying that, the man finally took out his business card holder from his pocket and said, "Excuse me, I'm Fang Qiming from the Hong Kong Wansheng Group."
Zhao Wenhao took the business card with both hands and glanced at it, "Mr. Fang, nice to meet you."
Obviously, Zhao Wenhao knew nothing about this company.
Fang Qiming didn't care and immediately introduced, "Our group is diversified, with businesses like real estate, hotels, and import and export trade. Within the group, I'm mainly responsible for import and export trade."
"From what Mr. Fang said, it seems that he is more familiar with our Hengyuan Electronics' products?" Zhao Wenhao asked meaningfully.
Fang Qiming nodded. "I've certainly done some research, including seeing your electric water heaters in hotels. But I'm even more interested in your washing machine series. To be honest, I'm here to secure the exclusive distribution rights for Hengyuan Electronics' washing machines in Southeast Asia."
Zhao Wenhao was a little surprised. He originally thought it was just an ordinary intention of cooperation, but he didn't expect the other party to directly ask for the general agency rights in Southeast Asia.
"Why is Mr. Fang so optimistic about our washing machine products? As far as I know, there are other brands on the market that are also very competitive. For example, those well-known foreign brands." Zhao Wenhao asked tentatively.
Fang Qiming smiled confidently. "Selling points? What I value are the selling points of your products. Also, you can ask about our company's strength in Southeast Asia."
To be honest, Zhao Wenhao really has no idea about the strength of Wansheng Group.
The other party's initiative to propose to obtain the general agency rights in Southeast Asia also reflects some problems from the side.
Of course, this still requires some investigation before a final conclusion can be drawn.
At this point, both parties are still in a process of trial and error, and it is impossible to reach an agreement just because of a few words from the other party.
Zhao Wenhao was silent for a moment, pondering the pros and cons. This was a great opportunity, but it also came with risks.
"I will seriously consider Mr. Fang's proposal. However, the general agency rights involve many details, so we need to discuss them further," Zhao Wenhao responded cautiously. "Also, I'd like to know what your group can bring to our company if you win the general agency rights."
“Firstly, our group has an extensive channel base in Southeast Asia. In Thailand alone, we own 12 shopping malls and have dozens of partners associated with them.
However, this is just Thailand. Our group also has its own shopping malls in countries and regions including Malaysia and Indonesia.
These are the solid foundations of our cooperation.
In addition, if we successfully obtain the general agency rights, our group will invest a portion of the funds specifically for product promotion and publicity.
Although your company may have a certain degree of popularity in the mainland, it still has a blank in the Southeast Asian market.
In this way, if we help your company fill this gap, it will definitely be a win-win situation for both parties."
Fang Qi was clearly very confident, and from his words, it could be inferred that he had made sufficient preparations before coming here.
Otherwise, he would not have been able to say these words with such confidence.
These conditions cannot be put forward lightly. How to achieve cooperation in the future must be written into the agreement.
Moreover, if you invest, you must get something in return. Wansheng Group is not doing charity. They chose Hengyuan Electronics to cooperate with, and they must want to get more in return.
"Mr. Fang, that's a really big deal!" Zhao Wenhao chuckled, pretending to be indifferent. Actually, this was just one of his negotiation tactics.
"No, I'm definitely not exaggerating. I'm saying this with absolute confidence." Fang Qiming shook his head, objecting to Zhao Wenhao's statement. "Unless you, Mr. Zhao, don't have the confidence to succeed in the overseas market. If that's the case, then I wouldn't have said anything I said today."
As soon as he finished speaking, Fang Qiming stood up and seemed to be planning to leave.
It was obvious that Fang Qiming knew very well that Zhao Wenhao would never let him leave easily, so he deliberately made this gesture.
Of course, Zhao Wenhao also understood Fang Qiming's intention, but if he did not obey the other party's wishes and keep him, the result would only be counterproductive.
"Mr. Fang, please stay." After careful consideration, Zhao Wenhao finally called out to Fang Qiming, who had already stood up and walked five or six steps away.
Fang Qiming raised the corners of his mouth slightly, revealing a confident smile, then turned around calmly and looked directly at Zhao Wenhao.
Although Zhao Wenhao knew that this was a trap set by Fang Qiming, he had no choice but to jump in without hesitation.
After all, he is now determined to enter the overseas market. If, as Fang Qiming said, their group has such strong strength, then Hengyuan Electronics naturally hopes to cooperate successfully with them.
However, the signing of subsequent contract terms requires further negotiation and discussion between the two parties.
If Wansheng Group acts too tough or makes Hengyuan Electronics unprofitable, Zhao Wenhao will naturally not continue to indulge them.
"Mr. Fang is still impatient!" Zhao Wenhao walked over, pressed Fang Qiming to his seat, and said with a smile, "I want to know, since Wansheng Group is willing to invest so many resources, what kind of sincerity does Hengyuan Electronics need from us?"
Fang Qiming looked at Zhao Wenhao, a shrewd look flashing in his eyes. He smiled and said, "First of all, regarding the price, I need you to give me the best price.
After all, the scale of our cooperation is so large that if the price is too high, it will not benefit either of us.
In addition, I also hope that the rebate given by Hengyuan Electronics will be unique.
I've also learned about the terms of cooperation between you and some other general distributors of water heater products. But to be honest, those terms are definitely unacceptable to us.
You know, although they have a certain status and influence in the mainland market, there are still many alternative options.
However, our Wansheng Group has many unique resources and advantages that they do not have.
So I think at this point we should be able to reach a more mutually beneficial agreement.”
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