Starting out as a drug dealer in 1988

After leaving Xuanzhou, Zhao Wenhao didn't even have time to look for Zhao Wenjing and Yang Yue, and flew to the capital without stopping.

Only then did he realize that he didn't even have a car.

However, there is no need to rush this matter. Currently, funds and other aspects are not very abundant. Once the water heater project is successfully completed, there will naturally be no shortage of money.

With the help of Xiang Mingxuan's friends, the trip to Beijing went smoothly.

The advertising department did not make it too difficult for Zhao Wenhao and agreed to draw up a timetable and make arrangements.

Of course, before setting a timetable, Zhao Wenhao would need to review the finished commercial. He would also provide a quote based on the length of the commercial and the time slot.

According to Zhao Wenhao's estimate, the commercial should be kept within 20 seconds. As for the time slot, it would be best to air it after the news broadcast.

For this reason, Zhao Wenhao is quite willing to spend more.

After reaching a general agreement with CCTV's advertising department, Zhao Wenhao rushed to Shanghai without stopping.

"Mr. Zhao, do you want to invite Liu Dehua from Hong Kong Island to help you shoot this commercial?"

"Boss Wang, just tell me if you have the ability. If you can't hire me, I'll find someone else."

"We do have connections in Hong Kong, but their offer is quite high. Also, Liu Dehua has been quite popular in the past two years, so we're not sure if they'll agree."

"The price is negotiable. I just want to know if you can afford it."

Magic City Perfect Advertising Company is considered one of the best advertising companies in East China.

What's more, Zhao Wenhao had worked with them before. He asked them to shoot the advertisements for Hotpot and Electric Kettle.

It is better to do business with someone you are familiar with, so this time Zhao Wenhao still found this company and asked them to make the arrangements.

As for why they had to find Liu Dehua, it was of course because they valued the future influence.

It is now September 1991. Although Liu Dehua has gained a certain degree of fame in Hong Kong Island, he is not as popular as in his previous life.

It was not until 1992 when the Four Heavenly Kings were officially named that Liu Dehua became completely famous throughout Asia and Greater China.

Therefore, from the perspective of maximizing benefits, if we can sign a contract with Liu Dehua this year and invite him to be the spokesperson, it will play a great role in the expansion of the "Hengyuan" brand.

"Mr. Zhao, please give me a few days so I can contact our partners in Hong Kong." Mr. Wang did not agree immediately, but instead decided to buy time.

If we use the popularity of Perfect World to invite domestic singers and movie stars to shoot an advertisement and promote them as endorsements, I believe there will not be any problem.

But in Hong Kong, their influence is limited and they can only handle this matter through their partners.

Zhao Wenhao nodded and agreed.

He also knew that this matter could not be accomplished immediately.

The reason why we had to invite stars from Hong Kong Island was simply because people in mainland China liked this in the 1980s and 1990s.

Of course, in terms of price, it will definitely not be cheap.

According to Zhao Wenhao's understanding, for a popular mainland singer or movie star, it would cost about 30 yuan to shoot an advertisement and endorse it for a year.

The fees for popular singers or movie stars in Hong Kong and Taiwan are around 50 to 80 yuan.

Even if we have to come to the mainland for filming and promotion, the maximum cost will be around 120 million.

Of course, this refers to normal quotations.

If someone asks for an exorbitant price, such a price will naturally not be met.

Mr. Wang from Magic City Perfect Advertising Company needs time to make arrangements, and Zhao Wenhao also needs time to raise funds.

Therefore, Zhao Wenhao could only return to Ping'an County temporarily.

"What? 200 million? Mr. Zhao, the company doesn't have that much money at the moment."

“So how much can be raised now?”

"There's a total of 220 million yuan in the account, but 70 yuan of that will be used for this month's employee salaries and other operating expenses. Also, we need to purchase raw materials next month, and Director Wang reported that we need 30 yuan."

As for accounts receivable, there's still a total of 45 that hasn't been received. You need to ask Qin Cheng from the sales department about the specific time.

In other words, the only amount that can be withdrawn from the account is 120 million.”

Financial officer Li Hongmei handed the account lists to Zhao Wenhao one by one.

"Alas, the business has expanded, but the funds still cannot keep up." Zhao Wenhao rubbed his forehead, feeling helpless.

There was no need to urge Qin Cheng, as Zhao Wenhao knew the specific details of the debts.

Most of it is debt owed to the provincial supply and marketing company, but according to the payment period agreed upon at the beginning, if you want to get the payment, you will definitely have to wait until next month.

But the current funding needs are urgent and Zhao Wenhao simply cannot wait.

Not only does he need to raise the advertising endorsement fees that will be needed later, but he also needs to prepare the fees from CCTV's advertising department in advance.

Therefore, 200 million is already his minimum requirement.

Before Zhao Wenhao started his company, he had nearly 100 million yuan in capital. Now, more than four months later, after deducting all expenses and including receivables, Zhao Wenhao has 165 million yuan and a company factory.

Relatively speaking, Zhao Wenhao's four months have been quite successful.

But time waits for no one, there is no time to stop, and we can only move forward with all our might.

"Okay, I got it. I'll think of a solution myself." Zhao Wenhao temporarily left the finance office.

Then he rode his cool Zuanbao motorcycle to find Fang Jianxin.

"Loan? How much do you want to borrow?"

"300 million, in addition to the advertising shoot and endorsement fees, also goes to pay the CCTV advertising department. I hope to run the ad on CCTV for at least three months, so the cost will probably be quite high."

"Three million, all spent on advertising? With that three million, your company could have produced countless products. Have you ever thought about when you can earn back that three million?"

In the Public Security Bureau director's office, Zhao Wenhao and Fang Jianxin sat opposite each other.

Fang Jianxin obviously couldn't understand Zhao Wenhao's advertising philosophy.

In his eyes, 300 million is an astronomical figure. Hengyuan Electronics' revenue in the first four months was only a little over 200 million.

According to Fang Jianxin's estimate and Hengyuan Electronics' development trend, annual revenue could reach approximately 1000 million. Even if profits were good, a net profit of 200 million would be considered very good.

This would mean spending all of the company's profits for a year and a half on that one ad. Fang Jianxin obviously couldn't accept this idea.

Of course, he was helping Zhao Wenhao think about the problem more from the perspective of an elder.

Zhao Wenhao needed his help to introduce several bank leaders in the county.