Starting out as a drug dealer in 1988

"Uncle Fang, this water heater project is different from the previous ones. The previous ones were just small-scale projects, but once this project is completed, the annual revenue will definitely exceed 4000 million, or even more."

"What if it fails?"

“I won’t fail. I’m confident!”

Fang Jianxin is still a bit conservative after all. Perhaps in the eyes of their generation, as long as loans are involved, other issues will come to mind.

What's more, Zhao Wenhao used the loan for advertising.

In Fang Jianxin's eyes, this money was equivalent to being thrown into the water.

"I can't help you with this. Wenhao, I still have to advise you to be down-to-earth and take one step at a time."

After much consideration, Fang Jianxin finally rejected Zhao Wenhao's request.

Before there were any results, even if Zhao Wenhao talked about it in a grandiose way, Fang Jianxin still didn't think that doing so would have any significant effect.

Zhao Wenhao sighed secretly, but had no intention of forcing him.

As the times progress, many aspects of the older generation's ideas will inevitably become outdated, especially in the economic era.

If Fang Jianxin could help, things would naturally go much more smoothly.

Of course, even if Fang Jianxin didn't help, he wouldn't complain.

Things always need to be resolved, but they just need to be done in a roundabout way through other relationships.

After leaving the Public Security Bureau, Zhao Wenhao went to the county government without stopping.

One night a week later, Zhao Wenhao got drunk again. This was his third time that week.

Fortunately, the loan issue has been settled, and the 300 million yuan will be disbursed next week.

"Mr. Zhao, I'm Wang Xuan from Shanghai. I've already contacted Hong Kong Island, and they're willing to talk. Let's meet up sometime when it's convenient."

"I can do it anytime. Of course, it would be best if I could be in China. Otherwise, it would take several days for me to apply for a Hong Kong and Macau Pass."

"Okay, I'll talk to Hong Kong Island and see what arrangements we have. If possible, we'd like to meet next week."

Just when the loan was settled, a call came from Shanghai.

For these Hong Kong artists, the so-called nobleness is just that they are not paid enough. If they really have to spend millions or even tens of millions, how can they pretend?

A few days later, Zhao Wenhao went to the Magic City again.

"Let me introduce you two. This is Mr. Li Xiaolin, Mr. Liu Dehua's agent. And this is Mr. Zhao Wenhao, CEO of Hengyuan Electronics."

In the conference room of Magic City Perfect Advertising Company, the three of them sat down separately.

"I didn't expect that Mr. Zhao is so young. Are young people in mainland China so capable now?" Li Xiaolin was very surprised, but also felt a sense of pride.

In Li Xiaolin's eyes, Zhao Wenhao must be the son of an official from the mainland, otherwise he would not be able to own a company at such a young age and afford to hire celebrities from Hong Kong Island to be his spokesperson.

However, Hong Kong people have always looked down on mainlanders. Even though Zhao Wenhao was believed to have his own backers, he remained the same.

"Mr. Li, here is some information about our company. Please take a look."

Zhao Wenhao didn't take it seriously and didn't want to exchange pleasantries. He went straight to business.

"Is your company in Huining Province? I don't think there are any big companies in Huining Province, right? And your company doesn't seem to have been established for very long. We have to be responsible for our artists. Generally speaking, we wouldn't accept a company like this."

Li Xiaolin casually flipped through a few pages, and then put aside the information that Zhao Wenhao had carefully prepared.

Posture, this is a deliberate gesture.

This gesture will serve as a bargaining chip in subsequent negotiations.

Zhao Wenhao saw clearly that the other party did it on purpose.

Obviously, it is not because of whether Hengyuan Electronics is well-known, but a negotiation tactic.

Liu Dehua was only somewhat famous at the time, but not a superstar. It wasn't until May of the following year, when he was named one of the Four Heavenly Kings, that he truly became a household name throughout Asia and the Chinese-speaking world.

At that time, as a superstar, he will naturally make some choices when choosing endorsements.

But now, how can you just throw away an endorsement worth millions?

"The endorsement fee for five years is 500 million in total. In addition to filming a commercial every year, you also have to cooperate with our promotional activities twice a year."

Zhao Wenhao was too lazy to play along and directly stated his conditions.

"You're kidding me, five million for five years? We at Huazai are at the peak of our careers, so how could we possibly sign such a long contract with you?"

Li Xiaolin rejected Zhao Wenhao's proposal on the spot.

"Hehehe..."

Zhao Wenhao burst into laughter on the spot, "Mr. Li, as an artist, of course we hope that he will continue to be popular. But the question is, who dares to make such a guarantee?

If a scandal or other factors occur, the artist may be banished to the cold palace at any time.

At that time, the impact on our brand was quite significant.”

Li Xiaolin snorted coldly and said disdainfully, "If that's the case, you still dare to sign a five-year contract with us? It means you are also optimistic about Huazi's future."

"I'm taking a gamble. If anything goes wrong during these five years, I can only say that I'm unlucky in gambling." Zhao Wenhao still refused to give in.

"Five years is impossible, three at most. One million per year is also impossible. There must be at least a 100% increase each year. As for cooperating with commercials, that's no problem, but we can't do promotions in mainland China twice a year."

Li Xiaolin was a little impatient and expressed his thoughts directly.

Zhao Wenhao is not someone who is easily dealt with. After some bargaining, the two sides finally reached an agreement.

Therefore, Zhao Wenhao signed a contract on behalf of Huining Hengyuan Electronic Technology Co., Ltd. with Li Xiaolin who was authorized by Liu Dehua.

The contract essentially entailed Liu Dehua endorsing Hengyuan Electronics' water heater line for three years. The fee was 100 million yuan in the first year, with annual increases of 15% for the next two years.

In addition, Mr. Liu Dehua needs to shoot three commercials for Hengyuan Electronics, one per year.

Finally, we come to the mainland once a year to cooperate with Hengyuan Electronics' promotional activities.

After both parties signed their names on the contract, Zhao Wenhao finally smiled happily.

Although he failed to sign a five-year contract, being able to secure a three-year contract from next year's superstar is already quite good.

Zhao Wenhao believed that in just half a year, Liu Dehua's endorsement fee would not be less than 200 million a year.

Moreover, with its influence in the mainland, Hengyuan Electronics will definitely benefit.

"Mr. Li, it's a pleasure working with you. I hope this is the beginning of our cooperation. There may be more cooperation waiting for us in the future."

Zhao Wenhao smiled and extended his hand.

Li Xiaolin no longer acted pretentiously at this time. The contract had been signed and the two parties had already entered into a cooperative relationship.

Moreover, he did not feel that he was at a disadvantage, and was even a little complacent.