Starting out as a drug dealer in 1988

After careful calculation by the company, the current cost of a complete set of electric water heaters is about 150 yuan.

As mass production begins and if production capacity can keep up, their cost can be reduced to 130 yuan per unit, or even lower.

Currently, the price range of the more popular gas water heaters on the market is between 150 yuan and 200 yuan, while electric water heaters are slightly more expensive, at about 170 yuan to 220 yuan.

Zhao Wenhao plans to set the market price at 288 yuan and the wholesale price at 180 yuan.

After all, considering that the product is leading in all indicators, 288 yuan is not particularly unacceptable.

At present, the only remaining problem is that the brand "Hengyuan" lacks sufficient fame.

If you want to increase its popularity, relying solely on technical standards will not work; you must work hard on publicity.

Take the provincial TV station for example. Because Xiang Mingyu acted as an introduction and they had business dealings before, there was no big problem.

But now Zhao Wenhao values ​​the national market more.

If you want to win a good reputation nationwide, there are very limited platforms to choose from, and it seems that only CCTV can take on this task.

However, it is obvious that with Zhao Wenhao's current strength and status, it is still difficult for him to reach the level of CCTV.

It is for this reason that he came here today to seek Xiang Mingxuan's help. This is undoubtedly the most critical factor.

"CCTV? You want to advertise on CCTV?" Xiang Mingyu was obviously surprised by Zhao Wenhao's actions. "Advertising on CCTV doesn't just require money. There are certain requirements."

Zhao Wenhao certainly knew this, and he believed he had no technical problems, but he didn't have any connections in that area.

If things could be done just by spending money, Zhao Wenhao would not have come to Xiang Mingxuan.

This was because Xiang Mingxuan was considered the highest-ranking government official he had come into contact with, and only through him could he succeed.

Of course, Zhao Wenhao was also prepared for failure.

If that doesn't work, then he's prepared to carry 100 million to Beijing. He wants to see if 100 million can buy a 20-second commercial.

"Mayor, if CCTV has any specific requests, we can meet them. Our only request is to find the best time possible."

Zhao Wenhao stood up and looked at Xiang Mingxuan seriously.

Since it is a matter of success or failure, he cannot help but take it seriously.

Xiang Mingxuan fell silent and did not answer immediately.

Should I help you or not?

If you don't help, it's very simple, you can just find a reason to get away with it; but if you help, you will need to mobilize a lot of favors.

He is just the executive vice mayor of a sub-provincial city, and is not that prominent compared to CCTV.

Therefore, if he wants to help, he still needs to work through his network of connections in the province.

In this way, you owe me a big favor.

But from a development perspective, a brand from Xuanzhou was featured in CCTV advertisements, which can be considered a political achievement for him.

In the long run, if the "Hengyuan" brand can really take advantage of the opportunity to become a hit, it will also be a reflection of Xiang Mingxuan's personal ability.

Because it was he who insisted to Mingxuan to bring Hengyuan Electronics into Xuanzhou City, and he helped him without asking for anything in return.

You know, up to now, no brand in the entire Huining Province has advertised on CCTV.

Of course, this is also because today's business is not developed enough and many people have not yet realized the importance of advertising.

It wasn’t until two years later that people truly realized the effect of advertising when a winery spent a huge amount of money to buy advertising space during prime time and saw explosive sales growth.

Xiang Mingxuan remained silent, and Zhao Wenhao did not dare to disturb his thoughts.

As a result, the office fell into inexplicable silence.

Another cigarette's time passed, and just when Zhao Wenhao thought that things might not be done, Xiang Mingxuan had already stood up, walked to the desk and picked up the phone.

"Hello, Jiawei, I'm Mingxuan."

"There's something I want to inquire about. You were transferred here from Beijing. Do you have any acquaintances at CCTV?"

"The thing is like this..."

"Okay, okay, thank you. I'll wait for your call. Please do me the honor of toasting you later."

……

Xiang Mingxuan put down the phone.

"I have a friend in the province who was transferred from Beijing, and I asked him for help. He's not very familiar with CCTV, but he promised to ask his friends. Just wait a moment, there should be news soon."

Xiang Mingxuan said it calmly, but Zhao Wenhao knew that after going around in circles, Xiang Mingxuan owed him a lot of favors.

He wanted to say thank you, but the words were on the tip of his tongue and he couldn't say them in the end.

A simple "thank you" certainly cannot offset this favor, so it would be better to take practical action and repay Xiang Mingxuan in the future.

About half an hour passed in this casual chat.

Zhao Wenhao wondered if he should leave first and go back to wait for news. After all, as the executive vice mayor, he was very busy. He had already taken a lot of time to talk to him today, so it would be a bit ungrateful if he stayed any longer.

"Jingle Bell……"

At this moment, a rapid phone ring suddenly rang.

"Jiawei, it's me!"

"Yeah, okay, okay, okay."

"Okay, I've got the number. His last name is Zhou Hongyi, and he's the director of CCTV's advertising department."

"Thank you very much!"

Xiang Mingxuan put down the phone again, the joy on his face was beyond words.

"You should have heard what I said just now. Here is the phone number. Please find time to go to Beijing. Make preparations before you go, and then call there to make an appointment." Xiang Mingxuan handed over the note in his hand.

Zhao Wenhao took it solemnly, folded it, and put it in his wallet. "I won't say thank you to the mayor. I know you've used a lot of favors, so I'll see how I perform from now on."

"Hahaha..." Xiang Mingxuan was very pleased. He patted Zhao Wenhao on the shoulder and said, "I didn't know why Mingyu liked this young boy before. Now I know that you are indeed a man who can do great things.

Most people wouldn't dare advertise on CCTV, at least not in Huining Province right now. If you succeed this time, you'll be the first person in our province to try it out. Come on, kid.

Zhao Wenhao nodded vigorously, "I will definitely not let you down!"

"Go ahead. Remember to call me when you arrive in Beijing. If you encounter any difficulties along the way, remember to tell me." Xiang Mingxuan waved his hand.

A lot of time has been wasted, so he made an exception for Zhao Wenhao today.

Zhao Wenhao left. Looking at his departing back, Xiang Mingxuan murmured: It’s so good to be young!