Rebirth in 1989: Creating the Chinese Technology Empire
Chapter 315: Land Cruise to the Sea: Super Luxury Cars in Hong Kong Island
Land Cruiser was officially launched, and in just a few days, it caused an uproar in the Chinese automobile market.
This wave suddenly made foreign brands that were originally planning to enter the Chinese market start to rethink. Not only those brands were thinking about it, but even the German Volkswagen held an emergency meeting to discuss their layout in China.
The reason is simple. In just a few days, Santana's sales in China have been affected. Some customers who had originally booked a car suddenly called and stopped asking for the car.
There are not only individual customers, but also many institutional users. In the past, Santana was in short supply, and every unit that wanted to buy a car had to ask for quotas, and buy the car with the quota.
But these days, things are a little weird.
Many units no longer want Santana and instead buy Land Cruiser. Although it is more expensive than Santana, the car is better than Santana. It has more space, is comfortable to sit in, and has better passability.
The road Santana couldn't walk, Lu Xun could walk. The slopes that Santana can't climb can be climbed by Land Cruiser. The river that Santana can't cross can be crossed by Land Patrol.
Although Santana is a car, in terms of comfort, the current Santana is really not as good as the Land Cruiser 480. What is the suspension of the current Santana 2000? It is a plate suspension, the simplest suspension. The advantage is simple structure and low failure rate, but the disadvantage is poor comfort.
The Land Cruiser 480 has an independent suspension and is tuned for comfort, so even if the Land Cruiser suffers from motion sickness, it will be more comfortable to sit on than the current Santana.
Not to mention the interior space. Land Cruiser folds down the third row of seats and pulls the second row to the end. The legroom is very large and it is very comfortable to sit on.
In this era, most units buying cars are occupied by their leaders. Moreover, it is not your own money that is spent, it is all public money. You don’t feel bad about spending public money, so you can naturally do whatever makes you feel comfortable.
Xuanwu Automobile was like a wild beast that plunged directly into the Chinese automobile market, which is still dominated by sheep, and began to eat meat crazily.
Land Xun is not only launched in mainland China, but has also begun to take action in areas outside the mainland.
In a port on Hong Kong Island, a large bulk carrier slowly docked at the port.
After the freighter docked at the port and cleared customs, the cars on the freighter were unloaded.
These cars are all Land Cruisers, and they only come in two colors, black and white.
This goods belongs to Xu's Trading Company. Xu's Trading Company is an import and export trading company under Xu's Group and is now very famous on Hong Kong Island.
This time, the Xu Group bought 1000 Land Cruisers from Xuanwu Automobile, and the price of each vehicle was 80 yuan.
Why is it so expensive? Because these Land Cruisers are not Land Cruisers 480, the logo is that of Land Cruiser 680.
The engine of the Land Cruiser 680 is the Kuiniu T01 series engine. Although they are both 4.0-liter V8 engines, this engine is not naturally aspirated. Instead, it has a twin-turbo engine, and the power reaches a terrifying 455 horsepower.
This kind of horsepower allows this huge Land Cruiser to accelerate from 5.6 kilometers to [-] kilometers in [-] seconds. This acceleration from [-] kilometers to [-] kilometers is very violent in this era.
The power is crazy and the interior is quite luxurious. In fact, this interior is the interior of the White Tiger T90, which is the interior that Xu Huasheng gave to the Saudi prince. It is luxurious and full of technology.
The price is 80 yuan. If this price is listed in mainland China, I am afraid that not many people will buy it. But for the Xu Group, it doesn't matter how expensive it is, let alone [-] yuan.
So the Xu Group directly ordered 1000 vehicles, and the net profit from this car was also quite terrifying. A Shanhai Automobile can earn 48 yuan, which means that the cost of this car is only 32 yuan. In terms of cost, it is about 480 yuan more expensive than the Luxun [-].
This is a crazy profit. The profit from one 680 is equivalent to the profit from four Land Cruiser 480s. These 1000 Land Cruiser 680s brought a profit of RMB 4.8 million to Shanhai Automobile Group.
As for the Xu Group, they naturally make more money.
Xu's Group currently has a huge car sales store on Hong Kong Island, which sells a variety of luxury cars. As for the Land Cruiser 680, they have also negotiated the price, which is HK$400. This price is very exaggerated.
400 million Hong Kong dollars, converted into U.S. dollars, is 50 U.S. dollars, and converted into RMB, it is almost 280 million yuan.
A car bought for 80 RMB, including shipping costs, import taxes and other things, would cost almost 100 million RMB.
When Xu's cars were resold, one car was directly sold for 280 million yuan, and each car earned 180 million yuan. This was a huge profit.
As for sales, hey, don’t worry about that at all.
The cars were unloaded from the ship one by one, and then the cars were driven away directly by the drivers hired by Xu Trading. These cars are all right-hand drive vehicles, which are opposite to the steering wheel direction of China Mainland.
All the cars lined up in a long queue starting from the port and heading directly to Xu's Automobile City. When this huge motorcade passed through the streets of Hong Kong Island, it immediately attracted the attention of countless people.
This car is so domineering.
There are many luxury cars on Hong Kong Island, but this is the first time they have seen such a domineering car.
Cars are being delivered to the warehouses and stores of Xu's Auto City one after another. After these cars arrived at the store, several display cars were cleaned and put on display, and the prices were posted directly.
This price made many Hong Kong customers who looked at the car in the store couldn't help but take a breath of cold air. Oh dear, 400 million Hong Kong dollars, this is too expensive.
You must know that in this era, a Ferrari sports car only cost more than one million Hong Kong dollars. And this car is directly priced at 400 million Hong Kong dollars. What kind of car is this?
"It's too expensive, no one will buy it..."
"What kind of car is this? Is it too big? Oh my god, it has four exhaust pipes..."
"Xuanwu Luxun, what are you eating?"
"I don't know, could it be an American car..."
Many people started talking in low voices. While they were talking, several cars suddenly came outside the Motor City. After a few cars stopped, a group of men in black suits got out of the car. Seeing these people, others stopped talking.
This group of people is not easy to mess with at first glance, most likely they are gangsters.
This group of people entered the store without saying anything. After seeing Lu Xun, they directly called the salesperson over.
"We want twenty of this car..."
The man in black said directly. When he heard this, the sales beauty's eyes immediately lit up, and she soon happily took the man in black to go through the formalities. Such a generous gesture made the people watching the car swallow their saliva.
Darling, 400 million Hong Kong dollars, twenty cars at once, is too much.
However, some customers in the store were not too surprised because they knew the identities of these people. These people were from Shenghe Group. Would it be too expensive for people from Shenghe Group to come to Xu's Auto City to buy a car? What they dislike most is that cars are not expensive.
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