Rebirth in 1989: Creating the Chinese Technology Empire

An unprecedented press conference lasted for more than three hours, but many viewers were not bored, but watched with gusto and gained a lot of knowledge.

"Everyone, these are all the products that our Wosheng brand brings to you. At present, our Wosheng brand has established our direct-sales stores in more than 500 Wal-Mart stores. Our Wosheng brand only adopts the direct-sale model , we will bring you the best products and the best services, so that you can buy and use with peace of mind. Tomorrow, you can buy our products in major Wal-Mart stores. In order to thank you for your support, we We also provide the most sincere benefits to everyone. The first is after-sales service. If any non-human quality problems occur with our products within two years, we will directly replace them with new ones free of charge. The entire machine will be repaired within five years, and core components will be guaranteed for ten years..."

"At the same time, we have also launched trade-in services and trade-in subsidies. All products can be provided with installment services..."

"Next, I will announce the prices of our products..."

Sam stood on the stage and felt his blood boiling all over. Tonight, he was the protagonist.

The prices of each product were announced by Sam. Wo Sheng did not have many products, only a few of each type.

When the price was announced, many people took a breath of cold air.

Darling, this price is really expensive.

Take the huge refrigerator that was first on the stage. Although it is big and beautiful, the price is also pretty enough. At US$25999, it is more expensive than a car.

Other products are also very expensive, obviously not for ordinary families.Ordinary Americans can never afford these things.Even if you buy, you can only choose a certain product to buy.

However, the middle class and wealthy Americans still have no problem buying these things.After all, these major appliances are not replaced often.For example, this large refrigerator can last for many years after you buy it.Moreover, you can trade in old ones for new ones, there are replacement subsidies, and you can also buy them in installments.

It is not difficult for a middle-class family with an annual income of more than [-] US dollars to buy a few Wo Sheng things.

What a shame. If Xu Huasheng saw this price, he would definitely sigh.

The price increase is too harsh, just for that 25999 refrigerator.The price Huasheng gave them was US$7000 per unit.As for the cost price, it was less than US$3000, and Huasheng Group made a tearful profit of US$4000.

I thought this was enough, but the capitalists are even more ruthless.The price that Wo Sheng Group supplies to Wal-Mart directly reaches US$12000.As for Wal-Mart, a refrigerator can even earn 10000 US dollars. Even excluding taxes, so-called trade-in subsidies and free installation, a refrigerator can easily earn [-] US dollars.

Earning a net profit of US$10000 from a refrigerator is such a huge profit.Damn it, [-] units can make [-] million US dollars.

However, even in developed countries in Europe and the United States, the sales volume of this kind of product may not be too high. After all, it is too expensive. It would be good to sell 10,000+ units or even tens of thousands of units a year.

But even if we sell tens of thousands of units a year, the profits are still scary.

This is the power of high-end, with less sales and big profits. Don’t think that all people earn is IQ tax. Anyone who can afford this thing is not short of money. What they want is to be different. This is the so-called high-end , high-end never talks about cost performance.

If we talk about cost-effectiveness, the luxury goods industry has already gone bankrupt.

A press conference shocked the global home appliance circle.

That night, every consumer who watched the press conference was full of curiosity and planned to take a look at these products tomorrow even if they didn't buy them.

But compared to their happiness, no one in the global home appliance brands can sleep.

Especially European and American brands and Japanese brands, whether they are companies such as Philips Siemens or Sony Toshiba.They all held an emergency meeting this evening.

After watching the press conference, they understood that Wo Sheng’s slogan of making America greater this time was really not empty.If the technology of these products is really as powerful as stated in the press conference, it will definitely be an unprecedented earthquake for the global home appliance landscape.

Because this means that the United States has once again led the world in home appliance technology for many years.

During the excruciating wait, it finally dawned and Wal-Mart finally opened.

After the door opened, many people entered Wal-Mart and went straight to Wo Sheng's direct-operated store.

Wo Sheng's store area has been officially unveiled. It has a simple decoration style and under the special spotlights, all the products look beautiful. This style completely refers to the decoration style of Apple stores in the future.

Only when these consumers come into close contact with the products do they understand the difference between these products and other products.

These products are so beautiful and high-quality. Compared with Wo Sheng's products, all the products currently on the market have turned into ugly ducklings, and only Wo Sheng is the white swan.

The gap is huge visible to the naked eye, just like the gap between smartphones and older phones.

“Oh my God, this is so beautiful, is this a home theater system?”

"I like this refrigerator, I like cooking..."

"so expensive……"

"Wow, is this a DVD? Can it be purchased separately? It's US$5999, so expensive..."

When these consumers entered the store, the sales staff became busy and patiently explained the products to everyone.

And people sent by major brands also came. After they arrived, without saying a word, they just said that they would have a set of all products.

Naturally, the sales staff will not refuse such a request.No matter who he is, since the product is sold, he is not afraid of competition.

In a Wal-Mart store, the Torres couple came to Washeng's store.

The Torres couple are typical elites in the United States. Torres is a brain surgeon in a private hospital and earns more than one million dollars a year, while his wife is a university professor and her salary is also very high.

The couple has three children and the family lives happily.

After the couple entered the store, they were immediately attracted by the products in the store.These products are indeed very beautiful and look very technologically advanced.

"Hi sir..."

A salesman came up to me and asked politely.

Torres laughed at the sale.

The saleswoman is white, well-dressed, slender and pretty, giving people a very cultivated feeling.This is completely different from the feeling given by a salesperson in an ordinary home appliance store. Maybe this is high-end.

"Hello, we want to replace a set of appliances at home, can you recommend them to us?"

Torres asked with a smile.

"Sir, how big is your house? How many people usually live there? How many children do you have..."

After asking for some basic information, the salesperson began to recommend products, but it was not a blind recommendation, but a reasonable recommendation.

Torres has three children at home, and the three children's rooms originally had independent TV sets.However, the sales staff did not sell all 46-inch TVs. Instead, they recommended a home theater in the living room. You only need to buy a small TV and a DVD in the room.

There are two refrigerators at home, one large and one small. The larger one stores fruits and vegetables, and the smaller one stores cold drinks.

A washing machine, a washer and dryer to wash large clothes, and a small washing machine to wash underwear.

In short, it was reasonable but not greedy. This recommendation made the Torres couple nod, feeling that the combination was reasonable and not wasteful.

"Sir, if you want to trade in your old products for new ones, we can send someone to evaluate your products. All our products are delivered to your door for free and installed for free. You just need to place an order..."

Finally the salesperson said with a smile.

"how do you feel?"

Torres looked at his wife, who nodded and thought it was good.

"Just follow this set of things..."

Torres's wife nodded. This whole package was not cheap, costing more than 20 US dollars.However, for the Torres family, the price is still acceptable. Besides, they can trade in old appliances for new ones, and their old appliances can also be discounted, and they can also pay in installments.

The staff became busy and acted very quickly.

He directly loaded the things purchased by the Torres couple into the car, and then followed the couple to their home.Evaluate the old products, report them, then remove the old appliances and install new ones, which is very efficient.

This kind of efficiency is actually rare in the United States.In the United States, ordinary people buy home appliances and install them themselves because labor costs are very expensive in the United States.

How can ordinary brands dare to install it for free? The profit is not even enough for labor.

But the Wosheng brand is not afraid. The profit is high enough. Even if it is installed for free, it can still make a lot of money. Anyway, the wool comes from the sheep, and all services enjoyed by consumers are ultimately paid for by consumers.

Good products and good services. If you want to enjoy these things, you will naturally have to pay a higher price.But for wealthy Americans, this is commonplace.In the United States, rich people can enjoy better services. They usually tip a lot when they go to high-end restaurants to eat.

The Wo Sheng brand is officially on sale, and all major stores are very busy.Although many people can't afford it, even if they come to see it, the sales in the store are very enthusiastic and not boring at all. This makes ordinary Americans feel the charm of high-end brands.

The sales of all products are also very good. After all, there are still many rich people in the United States.Moreover, these products are cross-generational products. In the United States, comparisons among wealthy people are also fierce.If others have it but you don't, that's a shame.

Such high-end consumer products are very practical, so sales in many stores are very good, and some products are even sold out.

For example, DVDs are extremely popular in stores.Even ordinary families like this product very much now, because compared to their own video recorder systems, this DVD player is really too fashionable.