Ludwig

Chapter 443 Strong Chinese Capital
On January 2015, 1, local time, Real Sociedad and Rayo Vallecano (Nanjing Qianbao Company also sponsored these two teams in La Liga) were uniformly wearing jerseys with the word "Qianbao" printed on their chests. The amount of sponsorship is not small, but Nanjing Qianbao Company did not reveal the specific amount to the media at the signing ceremony).

The "Nanjing Qianbao Derby" staged in La Liga ignited the attention of all walks of life around the world. Nanjing Qianbao Company has also officially entered the attention of various industries in the world. It can be said that Nanjing Qianbao Company has earned enough attention by sponsoring La Liga teams.

When negotiating with Real Sociedad, Zhang Xiaolei, CEO of Nanjing Qianbao Company, once proposed to Joaquin, the chairman of the opposing club, that the premise of Qianbao's sponsorship is that the selected Chinese players must play in La Liga.

This kind of thinking with "Chinese thinking" will naturally be opposed by the chairman of the Royal Society. The other party told Zhang Xiaolei that whether he can play depends on the performance of the players, not other factors.Real Sociedad fans will never accept that the team loses due to commercial interests, such as a player being assigned by a sponsor, and this decision leads to a decline in the team's strength.

To be honest, the level of Chinese players is really difficult to be a main force in La Liga, so it is understandable for Real Sociedad chairman Joaquin to say that Real Sociedad is also a well-known veteran team in La Liga. There are not many times to reach the top, but they are considered veterans in La Liga. They don't want to inject tens of millions of euros into the abyss of relegation.

Relegation, which will make the Royal Society have more losses.

Because the two sides have this kind of ideological discrepancy, the negotiation between the two parties was once deadlocked.

Under the insistence of the Royal Society, Zhang Xiaolei, CEO of Nanjing Qianbao Company, finally chose to give in.

He also began to understand that football cannot be fully understood with "social thought with Chinese characteristics". Perhaps, Chinese football investors like to use this kind of thinking full of Chinese characteristics to do football and invest in football. Therefore, Most professional football looks deformed, and naturally cannot be accepted by the market.

Zhang Xiaolei likes to use "building a football ecology" to explain his current investment. In his understanding, this is to let Chinese football get out of the current quagmire.

The sponsorship contracts with the two La Liga teams include the selection of young Chinese players to "study abroad" in Spain and the improvement of China's local youth training system.

Compared with Chinese Super League clubs who spend a lot of money when they introduce domestic and foreign players, Zhang Xiaolei is more cost-effective.

When talking about why he invested in a Chinese second-tier team instead of a higher-level team, he explained that compared with the fiercely competitive Chinese Super League, the Chinese League Two, which has no relegation system, saves him from being forced to do it. Too much investment, after all, investing in the football industry is nothing but nothing, and you will not get any direct returns at all, but more indirect returns. Is it right or wrong to think about an investment like Liangliang?
However, Zhang Xiaolei is not without the idea of ​​bringing this team into the Chinese Super League. He is waiting for the time to mature. The Nanjing Qianbao football team in the second league will add more fresh blood. The team can avoid the big bubble in the Chinese transfer market, and use the youth training in Spain and its own hematopoietic ability to bring this second team to the team. The Chinese Super League may even enter the AFC Champions League.

The current Chinese Super League transfer market is really frothy. Yu Hai transferred half a billion to Shanghai SIPG, and Yu Dabao transferred to BJ Guoan for 3200 million. Sun Ke, who has not yet completed his contract renewal with Jiangsu Sainty, was rumored by the media. He is about to transfer with a terrifying worth of 6000 million. As for whether the transfer destination is Guangzhou R&F or Shanghai SIPG, we have to wait for the specific transfer announcement before we can know Sun Ke's next home.

In fact, the idea of ​​Nanjing Qianbao Company is correct. It uses its own blood to avoid the bubble in the transfer market, but it is really difficult to operate in practice. In 5 to 10 years, Chinese football players are all in a hurry. Everyone can't wait to achieve results in football now, so this kind of big transfer bubble will be caused.

And can Zhang Xiaolei, CEO of Nanjing Qianbao Company, wait until the big tree of youth training bears fruit? ? ?This is really worth watching.After all, even his Nanjing Qianbao Company is one of the practitioners in emerging industries, and they have no experience in waiting.

From the perspective of business investment, is Nanjing Qianbao company spending money to make money?Or can it really increase the exposure of the company's brand in the world through this form of sponsorship? ? ?This is unknown, and it depends on the specific market situation of Nanjing Qianbao, but this has nothing to do with football, so I won't pay more attention to it.

But from the current point of view, La Liga has surpassed other leagues and has become the European league platform with the highest exposure rate of major "local tyrants" brands in China.

From the perspective of brand marketing, La Liga has the two giants of Real Madrid and Barcelona, ​​as well as the world's best stars such as Ronaldo and Messi, and has great advantages in ratings and inherent influence.

Moreover, Spain's domestic economic recession has financial difficulties, and it is more eager for capital injection. The cost of sponsorship is lower than that of the Premier League and the Bundesliga.Faced with the large-scale influx of Chinese capital, La Liga officials also showed a very welcoming attitude.

In recent years, its promotion in China has been significantly more active than other leagues.From the fact that the Spanish Football Association deliberately advances the opening time of La Liga matches to cater to the Chinese audience, and LigaBBVA’s activity on Sina Weibo and Renren.com, it can be seen that the Spanish Football Association is very optimistic about the Chinese market.

Atlético de Madrid, as the "royal Madrid", often starts the game from 6:7 to 12:[-] BJ time, which is about [-] o'clock in Spain time. A major adjustment in ratings.

In fact, it will be difficult to change the game time between Barcelona and Real Madrid, but as Royal Madrid, Atletico Madrid is very willing to adjust the team's game time for their local tyrant-like second master in China. As a result, the very strong team has gained more and more Chinese fans and Asian fans. In this way, they have also expanded the influence of the team in Asia. It can even be said that Atletico Madrid has a little influence in Asia. Not losing to Real Madrid or Barcelona.

(End of this chapter)