Super Car Sales System

Chapter 526 Publicity, Stunning, Exquisite
Chapter 546: Publicity, Stunning, Exquisite
Lexus used to be a mess,
Although there are models like the ground shark that can be sold, the sales volume is not good, the value retention rate is not good, and the reputation is not good, and it cannot avoid the same fate as Acura and Infiniti.

Until, Lexus locked the consumer group to the age group of about 35 years old, subverting the well-regulated, mature and even a little greasy front face shape, after a 180-degree change.

The sales volume, value retention rate, and popularity are on the rise, and almost all models have made a qualitative leap.

Adding money to buy a new car, 1 to 20 is trivial, 60 is normal, and [-] is not impossible.

Buying a second-hand car, the preservation rate is also terrible, and some models will lose tax money if they are sold after being driven for a year.

New cars and second-hand cars are advancing all the way. Lexus is now enjoying a bright future. It seems that it has become the leader of the second-tier luxury brands.

There was a joke once, saying that a person went to buy a Lexus LM300h, and he asked the sales consultant if he could pick up the car directly with a price increase of 50?

The sales consultant replied: Sorry, there is no such a big discount.

In the end, the price was increased by 82 before the car was driven away.

82 million!

The 2021 1.5L CVT Chaoqi version of the fourth-generation Fit launched by Honda has an official guide price of only 8.18.

Buy a Lexus LM300h for the price increase, kill ten of them directly, and have the remaining money to refuel.

So Fang Yuan admires the two OEMs the most, one is Volkswagen and the other is Toyota. It’s not that they make their cars so perfect, but that they have thoroughly studied consumers and have a firm grip on consumers’ minds. There is always a way to make consumers excited and happy to pay.

The car in front of him is indeed ES300h, and Fang Yuan can confirm that it is the 2021 model.

Fang Yuan wanted to know the difference in appearance between the 2020 model and the 2021 model, so he walked to the front of the car and looked at it quietly.

The first thing that attracts attention is the huge and eye-catching spindle grille. The exaggerated shape with narrow upper part and wider lower part is classic and amazing, which sets the overall radical tone of the car body.

Speaking of the spindle grille, Fang Yuan remembered the first time he saw it.

At that time, he was really surprised by this exaggerated and unusual shape, his eyes widened, and he thought to himself, what the hell is this?
How did the air intake grille look like this?
Which idiot designed this?
Fang Yuan felt that not only himself, but also many people would not be able to accept this bold innovation for a while.

Until one day, Fang Yuan was walking on the crosswalk after get off work, and he just accidentally glanced at the vast sea of ​​cars. There are so many cars on the congested road, but he only noticed the spindle grille of Lexus.

This strange shape that Fang Yuan thought was ridiculous and disgusting at the time was so eye-catching at that moment, so different, and so charming as it looked, it stood out among the surrounding models with its unique style .

Later, Fang Yuan carefully inspected the spindle grille of Lexus, and felt that it was stunning but not vulgar, ostentatious but not insane, aggressive but not vulgar, and the exterior design was just right, which set off the noble and elegant appearance of the whole car, which was highly recognizable.

The spindle grille is unassuming, aggressive and stunning, and the LED headlights on both sides are also sharp and aggressive.

Unlike BMW's angel eyes, Volvo's Thor's Hammer, and Cadillac's teary headlights.

The headlights of Lexus are long and narrow, and their shape is very irregular, like a freehand Chinese splash-ink painting, as if the pen tip was swept across and cast naturally.

It also seems that the squinted eyes of the final villain in the movie are simply a true portrayal of the dark psychology of the Japanese, and it is very uncomfortable to be stared at by them.

The air intake grille and headlights of Lexus are stunning in shape, and the details of several lines are also very interesting.

First, a ridge line extends forward from the A-pillars on both sides along the edge of the machine cover.

These two ridges outline a slightly raised effect in the middle of the machine cover, which looks thick and full of strength, and then slides directly to the waist of the spindle air intake grille.

Secondly, the lines under the headlights on both sides are sharp, which is completely different from the round style of the old model, giving people a sharp and fashionable visual effect, and they also reach the waist of the spindle grille in the middle.

Finally, from the left edge of the arc-shaped air intake below, the line is also drawn all the way to the waist of the spindle air intake grille on the upper left.

These three lines converge at the waist point of the spindle grille, and the shape depicted is distinct. The whole is like an ancient arrow, with a full carving texture and a very sporty atmosphere. It is like icing on the cake, and the entire front face is more aggressive.

Compared with the unacceptable front face, which I like very much and which I don’t like, the side profile is much softer and more normal.

The side is a hatchback with long front and short back, and the tail is a naughty duck tail. Compared with the stunning front face, the plain side and tail made Fang Yuan lose interest in looking at it.

Fang Yuan looked at the tag again, and found that its length, width, height and wheelbase were 4975mm, 1866mm, 1447mm, and 2870mm respectively.

Compared with the 2020 model, the width is one millimeter less and the height is two millimeters more. In short, the size is exactly the same.

Fang Yuan found that there are three types of Lexus ES300h in Japanese standard. After simply converting the exchange rate, the prices excluding tax are about: 35, 38, and 42 Huaxia coins.

方远在心里回忆了一下，中规2020款雷克萨斯ES300h的卓越版、尊享版、行政版，厂商指导价分别为：37.40万、43.30万、48.30万华夏币。

Compared with the 2021 CT200h with messy prices, even if there is no price increase, the Chinese version is generally more expensive than the Japanese version, especially the executive version is almost more than 6 Huaxia coins.

After finding detailed information from the sales consultant, Fang Yuan opened the car door and scanned the interior.

This ES has a light green paint surface, but the interior is brown. With white seats, this color combination and the right-hand drive design make Fang Yuan always feel a little weird. I really can’t appreciate it. I think it’s not as good as myself The Audi interior is pleasing to the eye.

However, the interior gives Fang Yuan a very refined feeling, yes, it is exquisite.

Because whether it is the workmanship, the texture of the seams on the seats, the leather and metal texture trim on the three-spoke multi-functional flat-bottomed steering wheel, or the semi-suspended 12.3-inch central control screen, a luxurious interior with a sense of quality is constructed. Created a good atmosphere of the future.

Sitting in the main driving position, Fang Yuan found that the comfort of the seat was quite good.

The padding of the seat is moderately soft and hard, the lumbar support is good, the wrapping on both sides is also good, and the head room is very ample, so you will not feel backaches during long-distance driving.

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(End of this chapter)